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Annette Bondarenko Posts

Magento Solutions – How to Make the Right Choice

MagentoWith growing popularity of eCommerce, it’s not surprising that more businesses move online where they can reach new customers.

Selecting which software platform you’ll use for your web store is an important decision. If you have fixed upon Magento to sell some products on the Internet, but you are still confused among choosing different solutions, this article is for you.

5 reasons to choose Magento:

1. Magento gains momentum every year and at the moment has over a third of the global eCommerce market.

2. The Magento platform is trusted by more than 150,000 businesses, including some of the world’s leading brands.

3. The platform suits not only for savvy merchants, but also for newcomers and those migrated to Magento from other platforms.

4. The Magento solutions enable businesses of all sizes to control and customize the look and feel, content and functionality of their online stores.

5. Magento offers their customers, partners, and community members a wealth of experience and resources in commerce – related technologies as well as access to world-class capabilities from eBay Marketplaces, PayPal, eBay Enterprise, and others.

Let’s compare the Magento solutions bringing out the best in each one.

Magento Got a Third Slice of Pie

Taking into consideration the fast growing e-commerce market, this time I included more platforms into my survey (20 against 14 in the previous study). It should be reminded that we use not absolute values. The analysis is carried out according to the number of stores that got into Alexa Top 1 Million.

Even with a greater number of platforms compared in the chart, Magento continues its rise and dominance as the industry’s most popular platform. In comparison with the previous survey, the number of stores based on Community Edition has increased by over 500 ones (5699 sites in August). As a result, it has undeniable advantage with 26.2% of the market at the moment. The usage of Enterprise Edition has also risen from 801 to 1005 sites. All versions of Magento have 31.4% in total that makes the platform beyond the reach.

e-Commerce statistics

Labor Day Sale – All Extensions 15% Off

As you know, September 3 is Labor Day in the USA. Since a lot of our customers celebrate this holiday, we couldn’t ignore this day.

Along with fireworks displays, parades and public art events, get 15% discount on any Magento extension from aheadWorks.

Join us on this day of rest and parties and you will not regret it.

Hurry up! This offer is valid through September 3-4.

aheadWorks Newsletter – August 2012

Summer is coming to an end. I’m ready to present our monthly newsletter to share the most interesting information on what happened in aheadWorks world in August. Let’s have a look what the last month of summer gave us.

It was a hot time not only in terms of the weather, but also in terms of updates. The most important updates of our extensions are represented in a table below. Besides, there is a good piece of news – a brand new module from aheadWorks. What is more, I collected some noteworthy posts published in our Blog. I hope you will find our marketing tips helpful for your business. But let’s start with our special offer.

Limited Offer

You have a wonderful opportunity to get useful extensions with a great discount. Enhance your Magento store with powerful extensions from aheadWorks.

Our Back to School Sale has been going on for 2 week already. Hurry up, Advanced Reports, AJAX Cart Pro, Checkout Promo, Who Viewed This Also Viewed are on sale now!

No coupon codes. The offer is valid through August 29-30, 2012.

Back to School Sale

10 Tips How to Write Effective Facebook Posts

Having over 900 million active users, Facebook is the leading platform for brands to connect to consumers. The social network is the optimal resource to spread news and drive awareness among clients. To increase fan engagement, brands should share effective Facebook posts that will get shared and clicked-on.

Here are 10 tips for writing more effective Facebook Wall posts and get the most out of them.

Keep it short

People are scanning Facebook, not reading it. The longer the post is, the less engaging fans find it. Buddy Media research shows that Facebook posts with 80 characters or less receive 66% higher fan engagement, and posts that are less than 40 characters in length receive 86% higher engagement. Give links to long texts or use notes and your blog for topics needing over 140 characters.

Avoid complicated Wall posts

Interesting content can be added to Wall posts in the form of links, photos and videos. The data shows that simple posts achieve the most engagement for the retail industry. The two most effective types of brand posts contain a single photo attachment or use only words. According to Buddy Media, status-only posts receive 94% higher than average engagement.

15 Tips How to Write Effective Tweets

Twitter is extremely popular today with over 500 million active users, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. It is a great tool for engaging a global audience into two-way communication. It’s vital to understand the best practices for engaging followers on Twitter not to get lost in this avalanche of messages. Thus, to succeed on the network, you must put a lot of effort.

I’m going to provide 15 simple but profound tips how to write effective tweets.

Choose the appropriate time

Numerous researches show that tweets published during “busy hours” (8a.m.-7p.m.) receive higher engagement than tweets published outside that time frame. Posting in the afternoon during the peak traffic time for Twitter (1-3p.m.) is your best chance at achieving high click-through rate. Posting after 8p.m. should be avoided. Tweet on the days that are the best for your industry.

Tweet four times per day or less

It’s important to figure out how to pace your tweets throughout the day. Plan your tweet schedule according to the days your tweets perform best, and tweet more frequently on those particular days. The more you tweet per day, the less engaging your tweets may become. Your followers will be tired of incessant messages and will not pay attention even to important pieces of news.

Highlight Products in a Showy Way

It’s important not to let your clients get bored during tiresome attempts to find something worthy among hundreds of products in your Magento store. You can help them drawing their attention to the most popular items that can satisfy their requirements.

Featured Products 3
Learn More

The Featured Products 3 Magento extension will attract your visitors by catchy elements of website design and appealing presentation. The module will make your site stand out and lure customers to explore the features and benefits of your products.

Today we are happy to announce the release of Featured Products 3 v.3.4.

The following bugs have been fixed in new 3.4 version of the Featured Products 3 Magento module:

  • problem with generating random products block at big stores
  • incorrect CSS list style when inserting via widget
  • problem with adding products with MAP options

Learn more about the extension features on the Featured Products 3 page.

Start out a Streak of Good Luck

Random Price

The Random Price extension lets draw your customers in an interesting game as well as bring excitement to your site. This Magento module adds the ability to randomly change product price in your online store within admin-specified range, what is ideal for holiday discounts, e.g. April Fools’ Day or your webstore “birthday”.

With Random Price, your visitors get the opportunity to buy a product at a price different from the initial one. The intrigue here is that they “play roulette” – the price can go up as well as down and they never know whether it will be higher or lower after the next click!

Clicking the Random Price link on a product page, your customers get a choice – to buy a product/service at a given price or tempt fate and try to get a discount. It is only you who knows the top and bottom price 😉

Your customers can change the price until they are satisfied with the result. They will enjoy shopping with you because all people like bargains. When your visitors see the prices that are lower than the ones they have seen before, they feel like making purchases.

The Random Price Magento extension has very easy and flexible configuration. Defining random price rules, there is an ability to specify product pages where your customers can use this function. So you can display a random price block for promoted products only.

aheadWorks Newsletter – July 2012

In the heart of summer, I prepared our monthly newsletter that covers the most interesting and useful information. Let’s look what news July brought to us.

Lately we have had a lot of updates. The most significant releases of our extensions are represented in a table below. Besides, I chose the most noteworthy posts in our Blog. You can get some practical tips for making successful e-commerce business. What is more, I have an exclusive pre-order opportunity especially for you. Let’s start with it right now.

Pre-Order

Have you heard about a new possibility to attract more customers to your web store? The Random Price Magento extension adds the ability to randomly change product price in your online store within a specified range. Draw your visitors in an interesting game and bring excitement to your website!

Pre-order our new Magento module now and get a discount!

Hurry up, the offer is time-limited!

Random Price

aheadWorks Helps Start up

Startup businesses have spirit and hope, but often lack additional capital and appropriate experience, partnerships and client relationships.

Are you looking for great startup opportunities? aheadWorks is ready to provide assistance at every step on the way to success for all companies that are interested in such cooperation.

We have enough material and financial resources, products, and what is even more important, good experience and expertise. Take advantage of this interaction aimed at helping your company scale successfully. Our team is ready to create unique opportunities for startups to broaden their reach, to bring amazing deals on products and services that will contribute into their development. Our specialists will offer you the best advice and feedback.

aheadWorks is interested in cooperation with all types of eCommerce startups. If you would like to work with our company, send us links to your projects, their description and your requests. We will consider all your proposals carefully.

If you feel constructive, if you believe you want to create, if you believe you want to work hard, but need some assistance, don’t hesitate to contact us. Send your messages with the help of contact form. Let’s start up together!

How to Choose an eCommerce Platform

Today importance and growing popularity of ecommerce are evident. It’s not surprising that more businesses move online where they can reach new customers.

Selecting which software platform you’ll use for your web store is an important decision. If you are looking for the right solution to sell some products on the Internet, this article is for you.

Choosing the appropriate eCommerce platform is the first step on your way to success. It is essential to select one that will provide you with the features necessary to run a successful online store. So this decision should be made carefully.

Most eCommerce solutions provide the basics to get you started. This includes customizable site templates, an integrated shopping cart, search engine optimization (SEO), email marketing, inventory management and analytics. To find the best one for your business, you need to look at what is the most important for you. Once you have a list of the features you need, look for a platform that can provide the tools and services to meet your business goals.

Here, we take a look at the best available platforms. I hope this overview will guide you in the right direction.

Meet New Free Stuff from aheadWorks!

aheadWorks team keeps working hard to meet the requirements of our customers and make them pleased. We have a great piece of news for you. The list of our free stuff has been extended. Today we are happy to announce the release of 5 themes that can be downloaded for free from now on.

Moreover, we are doing our utmost to make our extensions and themes support the latest Magento version. Here is one more exciting piece of news: all of the updated templates are compatible with Magento CE v.1.7.0.0.

aheadWorks offers a great number of gorgeous Magento templates to have a complete control over the look of your online shop. With our themes, you can easily create an effective and eye-catching website and find the most appropriate design for your store.

Among the updated Magento themes you can find the following ones.

New Payment Methods Support in Subscriptions and Recurring Payments

Subscriptions and Recurring Payments
Learn More

The success of a web store depends on the number of returning customers. The Subscriptions and Recurring Payments Magento extension makes it easier for online store owners to sell subscriptions and accept recurring payments. Thus, it’s a great solution to convert visitors to your regular customers and, as a result, to get a steady source of income.

It’s a great pleasure for us to announce that at the end of summer we are planning to release a new version of the module that will give new opportunities for store owners and customers. The list of payment methods supported by Subscriptions and Recurring Payments is going to be expanded in August when Ogone Payment Services becomes available for SARP products.

Today we also have some good news for you. Subscriptions and Recurring Payments v.1.8 has been released. The new version includes considerable improvements.

Provide Convenience for Your Clients

Your business should be open to meet the convenience of your clients. You’ll be much more successful in making customers to purchase at your e-store if you make it easy for them to do so.

AJAX Cart Pro
Learn More

The AJAX Cart Pro extension for Magento contributes into making your online store convenient for clients. The module helps your customers avoid annoying reloads, save their time and speed up the process of shopping.

Show caring attitude to the customers, pay great attention to their needs and interests.

Today we are glad to release AJAX Cart Pro v.2.5 that is compatible with Magento v.1.7.0.0. One more great feature of the updated version is virtual products support.

Besides, the following bugs have been fixed in AJAX Cart Pro v.2.5:

  • custom options were not selected in ACP pop-up
  • catalog price with paid options didn’t change after clicking Cancel in pop-up

To find the complete description of the module features, visit the AJAX Cart Pro product page.

3 Ways to Make Your Clients Stay with You

More than 7 out of 10 internet users are online buyers, and the number is growing. Having a popular website means that you would enter the largest world market reaching potentially billions of homes and businesses. But every day hundreds of e-stores are created all over the world.

With the abundance of online shops, it’s difficult to make out an individual. To withstand severe competition and allure customers to stay with you, your e-store should stand out from the crowd and offer as many opportunities for its clients as possible.

Below you will find 3 tips how to make your clients stay with you and not sneak away to your competitor.