E-commerce Potentials in China
Get to Know About E-Commerce Trends and Magento in the Most Exciting Online Market Worldwide.
According to eMarketer’s latest forecasts, in 2014, for the first time, consumers in Asia-Pacific will spend more on ecommerce purchases than those in North America, making it the largest regional ecommerce market in the world.
Beginning in 2016, China will overtake the US in spending
The eMarketer report also notes that ‘the Chinese e-commerce market is second only to the US, but this is not expected to last much longer’.
This year alone, business-to-consumer (B2C) ecommerce sales are expected to reach $525.2 billion in the region, compared with $482.6 billion in North America.
Recently we’ve expanded our partner program with Bluecom Solutions in Asia and asked Patrick Deloy, Executive Director, to comment on China’s e-commerce market and its path to world domination.
Bluecom’s expertise is in the planning, development, and support of complex e-commerce platforms for medium to large international B2C and B2B companies.
Bluecom has offices in Shanghai, Hong Kong & Vietnam and focuses especially on the China and APAC online markets.
What’s the percentage of the Magento market share in China?
I would position it somewhere at 2-3% of the market maybe. Unfortunately I do not have specific numbers for that, but we can see more and more merchants in the region (multinational companies as well as local companies) looking closely at Magento to set up their e-commerce operations in China and the APAC region.
Two of the main reasons are that the implementation budgets are usually a bit lower than in Europe or the US, and Magento can flexibly adjust to the local requirements (e.g. payment integration, checkout modification, logistics connection etc.).