Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey
The importance of social media is high for each brand, as most of us contact followers with promotions, important notifications, feedback requests, and some brands even provide customer service via social media.
So, we asked ourselves a question: “What are the differences of social audiences of main e-commerce platforms? Do they have something similar? Perhaps, they have some overlaps or similar locations, or anything else?” The presented below survey is designed to address these questions.
The survey covers the Magento Twitter audience, which is one of the most important social media for the platform, compared to the PrestaShop and Shopify Twitter accounts.
Key findings of the survey are given at the end of this post.
Note: The data is obtained using Simplymeasured.com
Magento is the oldest Twitter inhabitant, but much less active than Shopify, for example. Shopify also has the best followers/tweets ratio. Each tweet brings Shopify 9.2 followers per tweet, while Magento gets 8.4 followers, and PrestaShop -2.3.
So, total quantities of followers of the mentioned above platforms differ greatly, as it clearly demonstrated on the diagram above.
But to be absolutely realistic this diagram should look like the following:
We analyzed 10 thousand followers from each account and determined that the audience of these three platforms has considerable overlaps:
- PrestaShop & Shopify – 3.2%;
- Magento & Shopify – 8.3%;
- Magento & PrestaShop – 14.2%
- All platforms – 2.2%
The overlap of the Magento and PrestaShop audiences is the biggest and mostly presented by digital companies and developers, according to the randomly chosen sample from the mutual 14.2% scope.