Analytics Posts

Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey

The importance of social media is high for each brand, as most of us contact followers with promotions, important notifications, feedback requests, and some brands even provide customer service via social media.

So, we asked ourselves a question: “What are the differences of social audiences of main e-commerce platforms? Do they have something similar? Perhaps, they have some overlaps or similar locations, or anything else?” The presented below survey is designed to address these questions.

The survey covers the Magento Twitter audience, which is one of the most important social media for the platform, compared to the PrestaShop and Shopify Twitter accounts.

Key findings of the survey are given at the end of this post.

Note: The data is obtained using

General Information

General Information

Magento is the oldest Twitter inhabitant, but much less active than Shopify, for example. Shopify also has the best followers/tweets ratio. Each tweet brings Shopify 9.2 followers per tweet, while Magento gets 8.4 followers, and PrestaShop -2.3.

Magento vs. Shopify vs. PrestaShop followers quantity

So, total quantities of followers of the mentioned above platforms differ greatly, as it clearly demonstrated on the diagram above.

Audiences Overlaps

But to be absolutely realistic this diagram should look like the following:

Audiences Overlaps

We analyzed 10 thousand followers from each account and determined that the audience of these three platforms has considerable overlaps:

  • PrestaShop & Shopify – 3.2%;
  • Magento & Shopify – 8.3%;
  • Magento & PrestaShop – 14.2%
  • All platforms – 2.2%

The overlap of the Magento and PrestaShop audiences is the biggest and mostly presented by digital companies and developers, according to the randomly chosen sample from the mutual 14.2% scope.

E-commerce Platforms Comparative Study Based on Alexa1Million Top Sites

About a year passed since we published our last e-commerce platforms comparative study.

Let’s take a look at changes in the e-commerce platforms market structure. We’ll reveal the most recent competitive balance in this sphere and compare it to our previous surveys in order to distinguish trends and market shifts.

Study Description

This study is based on Alexa 1 Million Top sites examination and provides percentage ratio of sites, which use different e-commerce platforms. The results of this study can’t be interpreted as an overall description of the market or considered apart of this survey.

E-commerce Platforms Comparative Study 2014

Magento takes a leading position among ecommerce platforms and is much ahead its main competitors. Its share is almost about 34%, which is more than one third of the overall quantity of sites using e-commerce platforms. Over the last year it considerably increased its share and despite the leadership still grows faster than the competitors.

Magento CE is traditionally followed by PrestaShop, which takes the second position. The third position is a great surprise, but very pleasant. Magento EE left behind VirtueMart, Zen Cart, osCommerce and took the third place. It’s a great achievement, which has resulted in share growth by 48% in comparison with 2013.

E-commerce Platforms Comparative Study 2014

We have several ecommerce platforms, which increased their shares since the last survey:

  • Magento CE moved from 29% to 33.8% – up 10 4.8% (increased by 16.5% compared to the last survey);
  • Prestashop moved from 12.3% to 13.4% – up 10 1.1% (increased by 9% compared to the last survey);
  • Magento EE moved from 5.8% to 8.7% – up 10 2.9% (increased by 48% compared to the last survey);
  • Shopify moved from 3.7% to 8.3% – up 10 4.6% (increased by 124% compared to the last survey);
  • Open Cart moved from 3.6% to 4.1% – up 10 0.5% (increased by 13.9% compared to the last survey).

Shopify is an absolute leader in terms of growth. Last year it was out of TOP 5 e-commerce platforms, and now it takes the fourth position. Amid this Magento EE achievement looks a bit modest, but still great. It moved from the sixth to the third place within a year, while Shopify and Magento EE are drastically different in price and potential audience.

Naturally, some platforms have shrunk:

  • VirtueMart moved from 11.3% to 6.7% – down 4.6% (decreased by 41% compared to the last survey);
  • Zen Сart moved from 7.4% to 4.2%– down 3.2% (decreased by 43.2% compared to the last survey);
  • Volusion moved from 4.6% to 3.9% – down 0.7% (decreased by 15.2% compared to the last survey);
  • osCommerce moved from 6.3% to 3.7% – down 2.6% (decreased by 41.3% compared to the last survey).

The second straight year VirtueMart, Zen Cart, and osCommerce are losing their positions, while Volusion’s share is rather stable and is about 4-5% each year.

50 Amazing Mcommerce and Mobile Facts

Editor’s note: Mobile devices have become part of our lives and now intensively change common shopping practice all over the world. Check the most recent mcommerce and mobile facts gathered by aheadWorks, which describe today’s mcommerce status and its nearest future.

Mobile Devices Proliferation

  • The number of mobile devices exceeds Earth population. (Source: Cisco)
  • Sellers shipped over one billion smartphones in 2013. The growth was 38.4% compared to 725.3 million shipped in 2012. (Source: International Data Corporation)
  • More than 30% of US internet users have a tablet device. (Source: eMarketer)
  • 56% of US grown-ups have smartphones. (Source: Pew Internet & American Life Project, 2013)
  • US smartphone users will amount 207 million by 2017 (compare to 140 million in 2013) , and 3 billion users all around the world. (Source:


  • In 2017, about 25% of online retail transactions in the U.S. will be made using mobile devices. (Source: eMarketer)
  • By 2017, about 70% of online buyers will make a purchase on a mobile device. (Source: eMarketer)
  • Mobile retail payments reached $182B in 2013, and by 2018, they are expected to be over $700B. (Source: Juniper)
  • Nearly$700 billion are supposed to be transacted and affected by smartphones in 2016. (Source: Deloitte)
  • US online sales exceeded $2B on Cyber Monday 2013, the first time per single day. (Source: comScore Inc.)
  • US mobile coupon users will reach 53.2 million in 2014. (Source: eMarketer, 2013)
  • 16B transport and events tickets will be bought annually on mobile devices by 2018, 3 times more than in 2013. (Source: Juniper)
  • 30% of mobile customers will likely abandon a transaction if they do not face mobile-friendly experience. (Source: MoPowered)
  • 3 second page load makes 57% of mobile customers leave your site. (Source: Strangeloop Networks)
  • 100ms site load increase leads to 1% sales decrease. (Source: Amazon)
  • 63% of people are going to do more shopping using their mobile devices over the next couple of years. (Source: Latitude)
  • 60% of mobile users use their smartphones to assist purchases while they are in a store, and 50% use them on their way to stores. (Source: Deliote)
  • 74% of smartphone users have made a purchase inspired by research on phone. (Source:
  • 78% of retailers plan to invest in mobile commerce this year. (Source:
  • 69% of retail executives estimate mobile commerce as an important strategic initiative.(Source:
  • 27% of companies worldwide planned to implement location-based marketing in 2013. (Source:
  • An appropriate mobile experience cultivates better opinion about brands according to 61% of customers. (Source: Latitude)
  • 57% users will not likely recommend a site with a poor mobile design. (Source: Google)
  • Mobile devices will account for 30% of global retail eCommerce spending by 2018, up from 15% in 2013. (Source: Juniper)
  • Tablet users spend 50% more than PC users. (Source: Adobe)

aheadMetrics: Evolving from Beta to Stable with Subscription Plans and Free Trial

You know how crucial real-time sales statistics can be to an e-commerce site. Especially during the holiday season, when consumer spending reaches the highest point of the year.

But this blog post will not focus on how to maximize your sales. We’re going to focus on sales analytics provided by aheadMetrics reporting service and its exit from beta. So, if you are not using it, it’s high time to try!

Artyom Rabzonov, aheadMetrics coordinator, describes the service this way: “Our service is tailored to measure very specific parameters (sales, customers and orders) in contrast to other instruments aimed to track all metrics together. …All data is updated in real-time meaning there is no 24-hour delay when a vendor has to wait for the actual statistics.”


From Beta to Stable

After lots of work from the team, we’re thrilled to introduce a stable version of aheadMetrics. Since April, 2013 we’ve been chipping away at bugs and increasing performance bar. The aheadMetrics subscription service is 5 times faster since our very first release.

We’re also announcing subscription plans, and a few features that we think will appeal to aheadMetrics users including subscription plans, the ability to display charts in Magento backend, and a revamped reports panel.

Thanksgiving 2013. New Trends in Online Shopping

Editor’s note: Everlasting traditions seem to be unable to resist the newly formed consumer behavior anymore and apparently retailers yield to it as well. Thanksgiving dinner is going to be replaced by the early starting shopping rush or at least combined with online shopping.

And the reason is as usually simple. Most people prefer buying during the holiday instead of waiting for the early opening hours on Black Friday. According to National Retail Federation 33 Mln people in the U.S. are planning to make purchases on Thanksgiving Day either online or in stores.

Traditionally Black Friday is expected to be more plenteous: 69.1% (97 Mln) plan to shop on Black Friday, but the share of online shoppers is higher on Thanksgiving Day (according to Placed).

Majority of Shopping

This weekend U.S. customers are going to spend more than 50% of their holiday budgets. So, the possible catch is really attracting. And retailers are fully armed for this hot weekend. More than half of retailers started their online promotions five days before the Thanksgiving weekend. (by Prosper Insights & Analytics). Retailers are going to carry out numerous promotional activities including special email campaigns (44.2%), one-day sales (41.9%), free gift with purchase promotions (23.3%), free standard shipping on all purchases (20.9%) and discounted shipping (20.9%) (according to NRF). This year overall online holiday sales are expected to be 15% higher over the last year (according to

Infographic Time: What is aheadWorks Media?

By now aheadWorks is more than a company majoring in Magento extensions and themes development. Over time we created a strong media department which made aheadWorks famous for its exposure in various Magento events, active engagement with Magento community, communication with opinion leaders and series of eCommerce-related analytical reviews.

A pool of experienced staff marketers and content managers are working daily to deliver the most actual Magento news and eCommerce info through aheadWorks blog, newsletters and social services. We are also very appreciative of guest writers’ regular contributions to aheadWorks blog.

Eventually, aheadWorks media became a recognizable brand we all are proud of. Check the infographic as a proof.

Tom Robertshaw: “For Magento the Next Year Is Going to Be Very Interesting to See How eBay Continues to Absorb It”

It doesn’t happen to me every day to interview “crown jewels” of Magento community. But from time to time I approach the brightest minds in Magento universe and publish the results of my conversation with them (remember aheadWorks interviews with Andre Gugliotti, Mario SAM, Hirokazu Nishi, Kuba Zwolinski)?

This time I talk to the guy who is extremely popular in Magento development circles and famous for his in-depth eCommerce surveys we’re all looking forward to every half-year. Tom Robertshaw, welcome on stage!

Tom Robertshaw
Tom Robertshaw is on the left

aheadMetrics 2.0 Works Five Times Faster! Get Reports Tailored Specifically to eCommerce Businesses for Free

Big news for aheadMetrics users! Just recently we upgraded our free analytics service to 2.0 version, and now it works 5 times faster! Enter your aheadMetrics account and check it out yourself!

Several months ago we have launched aheadMetrics service allowing merchants to access all-round analytics of their eCommerce stores real-time with sales, customers and products data measurable in any dimensions.

Now it’s a high time to pause for a while and analyze how aheadMetrics startup managed to survive and gain momentum as a powerful easy-to-embrace analytics tracking solution for eCommerce businesses.

We arranged a talk with Artyom Rabzonov, aheadMetrics founder, in which he explained why aheadMetrics is one of its kind analytics service at the moment and why merchants won’t be able to function properly without keeping the most important eCommerce info in one handy place.

aheadMetrics Setup

eCommerce Platforms Survey: Who Rules Olympus These Days and Who Will Gain Power in The Future?

It’s been a while since we published our last survey on shopping platforms and their growth/decline on a highly competitive eCommerce software market. If you wonder what was going on in the woods back in 2012, take time to read our February and September studies while we move forward with a new statistics and latest changes within half a year.

About the Survey

First things first, let’s clarify some issues. We have analyzed stores from the Alexa Top 1 Million and now publish the pie chart to illustrate the popularity of different platforms. Keep in mind that all numbers in this article are relative, meaning they have no absolute values and can’t be viewed separately.

I also anticipate your doubts regarding the impartiality of this survey, especially because we have reasons to play with data and highlight Magento greatness. I assure you – it won’t happen and I will tell you outright who is hard on Magento heels. Let’s get started then!

Survey Results

MagentoMAGENTO. No surprise, Magento Community Edition with almost 30% spread is favored by many newcomers, savvy merchants and those migrated to Magento from other platforms.

Magento Enterprise Edition is in a higher demand, jumping forward from 4.6% in September 2012 to 5.8% at the moment with the number of EE websites increased by 27% (!). What caused this progress? Several months ago Magento team announced a big bonus – a free upgrade from Magento CE to EE for a limited time, and turned out, this marketing move bore fruits.

The spread of eCommerce platforms in July 2013:
Survey data from aheadWorks

Magento Connect May 2013: Guess Who Jumped Twice Higher?

Hello, dear Magento Connect statistics fans!

June changed May, and summer followed spring. What thoughts has a new season brought? Dreaming about holidays, sunbathing, beaches, traveling, picnics or just idleness? All these ideas are pleasant and rest is very important for everybody. But all in good time, and now let’s turn to Magento Connect May Statistics.

In May there were no serious additional factors that could influence the growth of extensions in subcategories. Nevertheless the results look a bit unexpected. The leaders are familiar to the regular readers of our monthly Magento Connect Statistics reports. But the quantitative changes can be surprising. They can be explained as after-effect of great changes that were brought to the Magento Connect extension marketplace in February. But it’s time to look at numbers.

Magento Connect May Statistics 2013

Magento Connect March-April 2013: Three Big Changes at the Magento Marketplace You Shouldn’t Miss

Good day, ladies and gentlemen! Two spring months have already passed and May is outdoors. The approach of summer is felt in the air. Day by day the weather brings us more sunshine and heat. But sometimes it’s unpredictable as well as Magento Connect statistics.

Several big changes were brought to the Magento Connect extension marketplace and we can’t skip them while making our regular analysis. Wonder what are they?

The FIRST CHANGE is the delisting of outdated extensions on Connect. The removal of modules was based on compatibility with recent versions of Magento, and frequency of download/referral. As a result of “cleaning up”, the total quantity of extensions for all categories reduced from 11,095 (February) to 10,466 (March). 5% of extensions were delisted. This change influenced the statistics for March.

Magento Connect March Statistics 2013

aheadMetrics with Real-Time Store Analytics Is Open to the Public. Give It a Try!

Good news: today our new aheadMetrics service goes live! Many of you have already bombarded us with requests to develop easy to use comprehensive analytics tool for online stores. And we did it.

aheadMetrics, currently in beta version, will give you all-round analytics of eCommerce stores real-time with sales, customers and products data measurable in any dimensions.


In most cases you don’t need numerous reports with excessive statistics that many services offer. As a contrast, aheadMetrics is focused on in-depth sales, customers, orders and other related data.

Take a look at your sales in general or analyze them by a certain period of time, by country or by customer, get updated on your bestsellers, observe products in users’ wishlists, monitor order statuses and never lose track of how well (in terms of $) your business is doing. View all aheadMetrics features.


We charge nothing for aheadMetrics. Start using the service and collect reports indicating your profit rates by moving to aheadMetrics website and creating your account in a couple of minutes.

Browse through aheadMetrics features, try it for your webstore and get back to us with your opinion. Leave your feedback at, it will be greatly appreciated!

Magento Connect February 2013: What Do We End Up With This Winter Season?

Winter is gone and spring is already here. The weather is getting nicer, daylight slowly increases, animals come out of their winter hideouts… March, originally the first month of the Roman calendar, takes over the reigns. It’s a perfect time for new beginnings, the rebirth of nature and February Magento Connect statistics.

In February we can observe the growth of extensions for the following four categories.

• Category & Product Page Enhancements (+ 21)

This leadership is not accidental. Website is the face of any company: its usability and visibility are among the top reasons making visitors stay longer. No surprise that development companies pay much attentions to the extensions aimed at attracting clients and maximizing potential sales.

The most popular extensions in this category allow adding information tabs and banners on home and product pages, reducing server load and increasing your conversion rate.

A curious thing – this category is a constant dominator throughout the past and present years. Developers are really stuck to it, aren’t they? 😉

Payment Gateway Changes Will Influence Your Subscriptions. What to Expect?

Payment Gateways

Times are changing and new technologies come and go with their flow. As long as we continue developing cutting edge solutions for eCommerce businesses, we are destined to revise constantly what’s on the agenda today and what’s outdated even if it was widely spread yesterday. Technologies that come along with the changes are even more subjected to variations, and this is the reason why I begin the story about payment gateways.

Payment systems are crucial for aheadWorks and we can’t overlook their upgrades when they are made, since one of our best-selling extension, Subscriptions and Recurring Payments, is entirely dependent on how these systems (PayPal, ePay, Authorize.Net, Argofire Payment and others) work. With the SARP extension merchants can accept recurring payments and sell subscription products in their Magento stores easy and efficiently.

A lot of eCommerce solutions with subscription offers are based on token payments and have been successfully proceeding with this type of payments for a long time. It is no more a case nowadays, because current payment systems move away from token payments to other payment methods.

What are they and why does it happen?

Magento Connect January 2013 Statistics

Hi there!

Here’s the first of “Magento Connect Statistics” reports in 2013. Let’s compare the results through the perspective of one year period: 2012 vs. 2013. I chose January as the month under report and the most popular categories as the criteria for growth.

The overall growth is approximately 170 extensions a year/14 extensions a month, except for the Category’s page – as you can see, the increase is 394/33 respectively.

The new extensions ratio per month is quite big, so it is fair to say that merchants are provided with a considerable number of tools to make their business grow and progress.