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eCommerce Tips Posts

A Quick Guide to Popups in E-commerce

Popups are the windows that appear on site pages informing users about the latest brand’s offers.

A Quick Guide to Popups in Ecommerce

Popups are among the strongest marketing tools in the e-commerce area. Today, we will describe their peculiarities and bring some examples of their implementation on retail websites. So, let’s start.

Why Popups?

The primary goal of a popup is to motivate certain customer actions. Those actions might vary depending on the message of a particular popup.

For example, popups work great for increasing the number of email subscribers. Several years ago, the Nikki, In Stitches handmade accessories store managed to drive 1,375% more email subscriptions through popups than through its sidebar subscription form.

Popup Types

According to particular visitors’ actions on a site, store owners can show them the following popup types:

  • Exit-intent popups. These popups are shown when a user tries to leave a site. More specifically, the system tracks the movement of the visitor’s cursor on a particular site page and displays the related popup when the cursor leaves the area of the current browser window. This way, the brand presents its offers to leaving visitors to keep them longer on its site.
  • Scroll-based popups. Scroll-based popups appear when the user views a certain percent of a site page determined by a store admin. E-commerce stores frequently use this popup type on their blog pages. This way, they introduce their offers to users who engaged with a certain amount of the content on particular site pages.
  • Time-based popups. Popups of this type are displayed a while after the user opened a site page. Again, this value is set by the store admin. Time-based popups make their best when they appear 60 seconds or later after visitors load the page. At this point, they are already engaged with the content of the page, and, thus, more inclined to accept the displayed offers.
  • Content-based popups. This traditional type of popups is shown to users when they open particular site pages, such as, say, home, catalog, product, category, and other ones.

Based on the above popup types, store owners can determine the most appropriate ‘moment of interaction’ with their site powered by popups.

Now, let’s walk through several examples that will help us understand for what purposes online merchants can utilize popups in their stores.

Popup Usage Examples

Welcoming Popup

We begin our quick tour from the so-called ‘welcoming popup’ used by the Naja underwear web store. The popup is shown to users once they visit the store for the first time and offers a special discount on the first purchase for each new email subscriber.

In this way, the brand welcomes new visitors to its site. Moreover, it presents particular offers in a short and easy-to-understand form prompting visitors to become email subscribers with the words ‘be our special guest’ that creates the feeling of a unique offer available for each website visitor.

How to Use Coupon Codes in an E-commerce Store: Best Ideas

Customers love discounts, and one of the ways to provide these discounts in a web store is to use coupon codes.

How to Use Coupon Codes in an Ecommerce Store: Best Ideas

In fact, coupon codes with special offers contribute to building long-term customer loyalty. Today, we will talk about the most efficient ways of using digital coupons.

Coupon Code Key Stats

Last year, the Deal Nerd resource conducted a survey of coupon code usage in e-commerce stores. According to its results, 68% of respondents said that they would leave a store that doesn’t offer coupon codes.

Moreover, 54% of shoppers expect to receive discounts as coupon codes sent by email. As a result, 83% of the stores surveyed use email as the top channel for coupon code distribution.

The above figures just prove that coupon codes can greatly increase revenues of any e-commerce store. Now, let’s walk through several important tips telling how to properly utilize digital coupon codes.

Coupon Code Best Practices

Take Advantage of Customer Segmentation

The first thing that should be kept in mind when using coupon codes is that they should be segmented by a customer group. This way, your offers will always be presented to the right audience.

Notice that you can adjust your coupon codes not only for on-site visitors but also for particular email subscribers by sending them coupon codes by email. As a result, you will be guaranteed that your loyal shoppers will not miss any of your special offers.

Leveraging the Store Location Functionality in a Web Store

Online merchants use store locators to primarily help shoppers find the nearest physical outlets or pave the way to brick-and-mortar stores.

Leveraging Store Location Functionality in a Web Store

Today, we will give you some recommendations on how to help customers find the locations of the required physical stores online. First, let’s take a look at the key benefits of the above functionality.

Why Store Locators?

Apart from showing buyers the locations of particular brick-and-mortar stores, e-commerce businesses can benefit from the following advantages of store locators:

  • Customer retention. Customers will be grateful to the brand that helps them to find the nearest outlet when they don’t have much time for searching.
  • Rationalized workflow. The address-related info provided on store locator pages helps contact persons avoid general questions about their address and focus on more specific customer requests.
  • More buying options. With the store locator functionality utilized in a web store, shoppers can find the required products online and then negotiate to pick up them at the nearest outlet.

The above benefits just prove that store locators became an indispensable tool for both merchants and buyers. Now, we will find out how this functionality should be arranged on a website.

Store Finders Best Practices

Take Advantage of Locating

The first feature that should be included in the store locator functionality of any e-commerce store by default is the possibility to find the nearest store based on the current user’s location.

So, shoppers specify their location to find the nearest store, but what does the term ‘nearest’ exactly mean? Are these the stores that located within 100 kilometers or 200 kilometers, or only the stores within the walking distance? In other words, how a shopper can know what the search radius is?

The best solution here is to allow customers to manually indicate the radius of their search in terms of radius measurement units and their values. Consider implementing the solution in your website, and the process of finding a particular store is going to become transparent to your customers.

Organizing Mobile Checkout in an E-commerce Store: What to Consider?

Mobile checkout is undoubtedly one of the most promising e-commerce trends of this year since the mobile payment market grows dramatically.

Organizing Mobile Checkout in an Ecommerce Store: What to Consider?

In this article, we will consider the key elements of the mobile checkout process, each of which is equally important for any e-commerce business. Furthermore, we will explore how these elements are arranged in the Smart One Step Checkout (Smart OSC) extension for Magento 2 by Aheadworks. So, let’s begin.

Mobile Payment Challenges

In the light of the constantly growing number of mobile payments, there are certain challenges to overcome:

  • Too much to tap. According to the recent statistics, 31% of mobile shoppers abandon checkouts because they are asked to fill out numerous fields.
  • Tedious process. 21% of mobile users leave checkouts because the whole process seems too long to them.
  • Payment safety. More to it, nearly 70% of shoppers are highly concerned about the security of mobile payments and along with the above reasons, drop checkout because of poor safety.

So, how can we overcome all the above and other obstacles and make mobile checkouts really comfortable and successful? How to effectively adjust e-commerce stores for mobile usage? Let’s take a look at the major aspects of the convenient mobile checkout.

Mobile Checkout Key Elements

Easy-to-find Checkout Page

Suppose, you want to make a purchase in a clothing web store via smartphone. You found the desired jacket in the catalog, added it to your cart, and now, need to proceed to checkout. But, finding the corresponding button on the shopping cart page almost drove you crazy, as it was hidden below the fold of your device’s screen. Needless to say, you will hardly make another purchase in this store.

The point is that customers are most likely to abandon their mobile checkouts if they can’t easily find a checkout page on a site. Magento 2 based stores handle this issue by placing the shopping cart box at the top of site pages so that they are immediately visible on mobile screens.

Personalization as a Key to Success in E-commerce Business

E-commerce personalization relates to presenting individual offers, product recommendations, and the like for particular customers and customer groups to make offers more attractive for them.

Personalization as a Key to Success in Ecommerce Business

Today, we will discuss the major types of e-commerce personalization and consider how they are implemented into the Magento 2 extensions by Aheadworks. But first, let’s take a look at some figures.

E-commerce Personalization Trends

The main reason to personalize content in e-commerce stores is that such content is perceived by shoppers to be much more relevant than the non-personalized one. The stats just prove this:

  • 74% of buyers say that they are less motivated to make purchases in the store with no personalized content;
  • Rather, 75% of customers are more inclined to buy from the brand that gives them personal recommendations;
  • As a result, 63% of companies view e-commerce personalization as an essential part of their marketing strategy.

Arranging Customer Support Services in an E-commerce Store

Every day, help desk specialists of any web store deal with a constantly growing number of customer tickets, which might seriously affect the overall productivity of a support department.

Arranging Customer Support Services in an Ecommerce Store

In this article, we will give you the ideas how to make the whole customer support process in a web store more efficient.

Customer Support Major Aspects

Ticket Monitoring & Management

Imagine the situation in which you have hundreds of tickets in your store, each to be handled properly. First, you should think about storing them in one place where they can be conveniently monitored and managed.

Most likely, we are talking about a grid that contains general information about each ticket, including customer name, status, responsible department, priority, and the like so that you can view all the required data and even create new tickets from there.

Still, general information can often be insufficient, especially when you need to view customer-related details and purchases for particular tickets. In this case, you should think about the solution that will give you the possibility to ‘drill-down’ customer tickets in the database of your store to view their detailed info.

Also, think about the possibility to edit specific ticket parameters on the fly, including ticket priority, assigned departments, order IDs, and so on, as these variables might need to be changed while processing the ticket. For more convenience, this should be done on dedicated ticket pages.

Powerful Loyalty Programs in E-commerce: Best Examples

E-commerce loyalty programs present additional sales opportunities that cannot be ignored since they intensify customer engagement and boost sales of any web store.

Powerful Loyalty Programs in Ecommerce: Best Examples

In this article, we will guide you through the beneficial loyalty programs and give you some ideas on their forms and rules. So, let’s start our quick tour.

Reward Program Examples

Point-based Programs

Last year, the Walgreen cosmetics store established a point-based reward program, where customers received points by making purchases in their store. The number of points earned per a single order depended on the value of a particular purchase.

This way, shoppers were motivated to earn more points by spending more money. For example, 1$ was equal to 1 000 points, $2 to 2 000 points, and so on. Such convenient and easy-to-understand system saved them from long-term calculations of the points to be earned from each purchase.

Once the points were earned, they could be used to get discounts on future purchases. With this reward program, Walgreen managed to increase its average order value per customer.

Tired of Losing Your Customers? Be Ready with AMP-ready Magento 2 Templates!

Without a doubt, winter brings us a lot of peaceful landscapes and cozy meetings.

Tired of Losing Your Customers? Be Ready with AMP-ready Magento 2 Templates!

All these alleys and trees covered with snow, warm drinks, and snowflakes falling outside create a truly charming atmosphere. Seeing that, don’t hesitate to relax. Although winter holidays have already ended, you still can enjoy winter mood. Thus, today is a nice day to have a cup of tasty coffee and take stock of the work you have done.

All in all, 2018 brings you another way of seeing. What do you think about your online project? Is it qualitative enough to keep the audience engaged? Well, we made this post for everyone, who is tired of losing their customers. As you can see from the article’s name, today we are going to introduce you AMP-ready Magento 2 templates. What is AMP and why do you need it? Let’s see!

What is AMP?

Originally, AMP means ‘accelerated mobile pages’. To make a long story short, this is a brand-new technique, which allows you to build an unbelievably fast online project. Actually, AMP module makes your website show a lightning fast speed when it is viewed on mobile devices.

Magento 2 Extensions in the Aheadworks Store: the Most Beneficial Integrations

The Aheadworks team constantly provides online merchants with powerful Magento 2 extensions that can produce an even better effect if they are installed together in a web store.

Magento 2 Extensions in the Aheadworks Store: the Most Beneficial Integrations

Today, we will review the most valuable integrations of our Magento 2 extensions. So, let’s start.

AJAX Cart Pro + Automatic Related Products

For those merchants that have the AJAX Cart Pro (ACP) extension installed in their web stores, the integration of this module with the Automatic Related Products (ARP) extension will notably enhance the default functionality of the shopping cart pop-up provided by the module.

Due to this integration, merchants can feature related products with predefined display rules in the pop-up. This way, the pop-up becomes a more powerful tool providing the general info about the item to be ordered and also suggesting some related items to be considered.

The Best Ideas for Christmas Emails to Reach a Spike in Holiday Sales

Christmas is the time when it’s particularly important to attract potential customers and return the former ones by means of email marketing.

The Best Ideas for Christmas Emails to Reach a Spike in Holiday Sales

In this article, we will give you some ideas for the Christmas emails that will help you to prevent drastic declines in sales volumes during this holiday season. So, let’s start.

Christmas Email Marketing Best Ideas

Keep Customers Up-to-date

Customers should always be timely informed about the offers that are currently valid in your store so that they can include them in their end-of-the-year shopping plans.

For example, Rose&Dove, the American gift web store, recently organized the holiday sales campaign with the special offer that was available only during the so-called “holiday hours”. This way, the company sent its subscribers email reminders and created the sense of urgency among customers.

Share Gift Ideas

At Christmas, gift giving becomes one of the most discussed topics among shoppers. So, why not add some more value to your Christmas email campaign by sharing gift ideas with subscribers? This will only make them more grateful and loyal to your brand.

This holiday season, the Neiman Marcus clothing and accessories store, sends shoppers emails reminding them about its GiftNow service mainly designed for the last-minute gift buyers. In such emails, the company indicates the major benefits of this service, including prompt gift suggestions, size and color picking, free shipping services, and so on. By opening such emails, customers immediately see the value of this service, as its key benefits are highlighted with bright fonts.

The ASOS world-famous clothing store decided to present its Christmas gift ideas in a bit different way. The brand divided its special offers into several groups depending on the price segment of the products offered. In its marketing emails, ASOS presents these product groups in the form of individual sections, and the recipients can get gift guides on each particular group by clicking on the corresponding call-to-action button.

Using the ASOS’s technique in your Christmas emails, you can save your customers from the need to filter special offers in your store by prices. Instead, they will be directly forwarded to the appropriate holiday product catalog from their mailboxes.

Increasing the Knowledge about Products with Effectively Organized FAQ Sections

A FAQ section serves for explaining to customers the most common issues related to particular products in a web store and solutions for them.

Increasing Customers Knowledge about Products in a Web Store with Effectively Organized FAQ Sections

In this article, we will learn how to organize an efficient product related FAQ section in a web store.

Why FAQ Section?

In fact, the FAQ section is something more than just means for communication between buyers and merchants. This is also a powerful tool which is able to drive conversion rates in a web store and save costs for store owners since:

  • Customer service teams can focus on more specific product-related questions, as the most common ones are covered by the FAQ section;
  • Customers will see that the brand devotes time to answer their questions, this way, explaining them various product-related issues and establishing trust;
  • The information provided about the product in the corresponding FAQ section can influence the customer’s purchase decision;
  • The pages with FAQ sections are considered as highly informative resources by search engines, which notably improves SEO.

Now, let’s consider how the FAQ section can be effectively organized in e-retail.

FAQ Section Best Practices

Organize Q&A’s Logically

Having decided which product questions need to be included in the FAQ sections, it’s time to think how these sections can be logically organized in your web store.

The Walmart online retail store solves this issue by providing individual FAQ sections on product pages, where customers can ask questions by clicking the Ask Question button.

This way, users can easily find particular questions and answers in the corresponding FAQ sections on product pages. Also, they can ask questions from the same section in case the required information is missing.

Best Subscription Box Ideas for Christmas

The subscription model takes online shopping experience to the new level, as it obviates the need to order the same products for several times.

Best Subscription Box Ideas for Christmas

Since the sales model is highly popular among customers it can certainly become a subject of interest for multiple merchants and the current digitals market proves it definitely.

In this article, we will briefly consider the major benefits of subscription programs for online merchants and give some ideas for subscription boxes that can be implemented in this Christmas season.

Subscription Model Benefits

The benefits provided by the subscription sales model for online merchants are just obvious.

Recurring Revenues

Subscribed customers are return clients, which means return profits for a web store. Moreover, subscription programs prevent customers from going through the irksome checkout process every time they need to make a purchase. This convenience, in turn, only enforces their loyalty to a brand, which might result in continuous subscriptions and recurring purchases for store owners.

Forecastable Profits

Having steady recurring revenues, online merchants can forecast the future profit amounts during certain time periods more accurately. Moreover, they can plan their future expenditures and investments reasonably, which means effective finance distribution.

Straightforward Inventory Management

With the regular purchases of subscribed customers, online merchants can also predict their future stock demands. In other words, they will be able to plan the items in stock to be required just soon.

12 Tips to Boost Facebook Sales during the Christmas and New Year Season

Although online merchants are often worried about sales losses during the Christmas and New Year holidays, in fact, this is a perfect time for enhancing the purchasing activity if the appropriate sales channels are used.

12 Tips to Boost Facebook Sales during the Christmas and New Year Season

In this article, we will find out how holiday sales can be driven in a web store with such a powerful social platform as Facebook.

12 Tips to Increase Facebook Holiday Purchases

Learn About your Audience

Before starting an ad campaign on Facebook, you should find out what audience segments are interested in your brand. Using the Facebook Page Insights you can do this quite easily.

The service gives you the information about the visitors’ behavior on your Facebook brand page, including the number of people reached by your posts and the number of those engaged by them, your average response speed to customers’ questions, and so on.

With the information provided by Page Insights, you can determine your audience segments and then decide how your holiday advertising campaign will look like.

Experiment with Ad Types

When it comes to ad creation, Facebook demonstrates all its power here. Depending on the format of your content, you can create various types of advertising posts.

Besides the traditional photo and video ads, you can design, say, carousel ads, to which up to 10 images can be uploaded. With this ad format, you can promote a variety of holiday sales in a single post.

Other ad post types include link ads with hyperlinks to, say, the holiday catalog of a store, dynamic product ads, local ads, canvas ads (full-screen interactive ads adapted for mobile devices), etc.

Note that you can also perform A/B testing of your ad posts to find out which post types work better. For this purpose, use the Facebook Split Testing feature.

How to Effectively Promote Upsells and Cross-sells in a Web Store with the Aheadworks Extensions

Up-selling and cross-selling are the methods that are widely used by e-commerce businesses to increase the purchasing activity in their web stores.

How to Effectively Promote Up-sells and Cross-sells in a Web Store with the Aheadworks Extensions for Magento 2

In this article, we will consider how online merchants can reasonably implement these methods to drive sales by taking advantage of the Aheadworks extensions.

Why Up-sell and Cross-sell Products?

According to the statistics, the up-selling method can increase sales in a web store by 4% and more.

Effectively organized up-selling and cross-selling techniques can positively impact the following web store performance aspects:

  • The number of product orders;
  • Conversion rates;
  • Customer browsing and purchasing experience.

So, let’s consider how online merchants can effectively use these methods.

Up-selling & Cross-selling Best Practices

Offer Product Upgrades

The up-selling method can be used in a web store by offering upgrades to the related product items. In this case, customers who dissatisfied with the overall quality of the product chosen can buy its more advanced version at a higher price.

By this way, a merchant encourages customers to make a larger purchase. For example, the Dell hardware store offers up-sells to customers in the form of more advanced configurations of their products right on the product pages. The ProFlowers resource uses this technique by offering upgrades to its vases.