How to’s Posts

Top 3 Cross-Selling Scenarios in Magento 2 eCommerce

Learn from the use cases of Aheadworks Add Free Product To Cart extension for Magento 2 to effectively convert advanced cross-selling scenarios.

Magento 2 Cross-Selling Scenarios - Use Cases of Add Free Products to Cart extension

The Add Free Product to Cart extension by Aheadworks facilitates powerful cross-selling scenarios for Magento 2 stores. It helps online merchants build rule-governed promos which suggest customers free or discounted products in response to their topping-up the Cart. Such scenarios are meant to increase both customer retention and average order value. It is time we show some real-life use-cases of Add Free Product to Cart and expand on the scenarios in use by the extension, namely:

  • Buy X Get Y
  • Spend $X get Y
  • Coupon

Use Case 1: Buy X Get Y

We want to be able to do the following:

  • offer customers the Y Product(s) with a discount should the X Product(s) be added to Cart
  • decide how often the scenario is to respond: first, every or every Nth time the condition is met
  • condition scenarios against the multiple attributes of the X Product(s)
  • condition scenarios against X Products subselection

Solution

Although part of the native Magento 2 Cart Price Rules, the Buy X Get Y cross-selling scenario receives further functionality in Aheadworks M2 Add Free Product to Cart. The extension allows creating explicit rules for the promo. This involves conditioning the scenario against the many product attributes and setting the frequency of response to the condition. Merchants are able to select the Y Product(s) and indicate how many of them customers can add to Cart within one offer. Moreover, the extension enforces this scenario with advanced configuration of the promo look. This is essential to make a Buy X Get Y offer clear, attractive and informative – customer-centered, in fact.

Examples

How to Import and Export Magento 2 Data: a B2B Solution from FireBear

FireBear to spur further B2B engagement into eCommerce with the Improved Import and Export extension for Magento 2 data channeling.

Magento 2 Import Export

Dozens of articles describe how the B2B segment is taking over the e-commerce market. Some of the reviewers of the matter are positive about the changes. Others are in a non-stop search of ways to deal with the reformation. For both types, the fact is clear ‒ the situation is not a momentary process, but the result of the steady development of the supply-and-demand relations.

The team at FireBear find it natural. B2B commerce promises a definitive growth in business performance while an increase in service quality leads to a substantial revenue boost. The prospects are tempting no matter the cost; however, the ignorant use of B2B strategies can seriously drop the rate of the enterprise success.

The B2B peculiarities require a sizable amount of investments and a range of support tools. Speaking about Magento 2, it still has no actual means to sustain a B2B enterprise on all the levels. One can’t do such a business without third-party helpers. So is Magento 2 B2B worth considering?

Measure & Analyze Product Performance in Magento 2

Measure product performance and create effective sales strategies with Advanced Reports, a bestselling Magento 2 extension from Aheadworks.

Utilizing Advanced Reports for Magento 2 Stores

You are in control of your Magento eCommerce success, and we, here at Aheadworks are eager to facilitate your analytical capabilities. Our Magento 2 reporting modules retrieve and populate your data in an organized and collective way, allowing merchants to analyze store performance quickly and accurately!

Let’s review how Aheadworks  Advanced Reports helps you retrieve data on product performance in your Magento 2 store.

How Much Support Does a Customer Support Team Need?

Aheadworks experts to reveal the secrets of their top-notch customer support. Come and meet the team, in an up-front talk on their job-role needs and demands. 

How Much Support Does a Support Team Need

Customer-facing roles require high stamina and resilience, even when you worship and admire your job. In a regular workday, a customer support team stretch their emotional intelligence, continuously engage in creative problem-solving, sprint for response times, collect customer feedback, analyse gargantuan volumes of information and write sharp. Awesome people are those, who help! 

Though, let’s face it, these jobs can be exhausting. The expectation for customer support fellas to be relentlessly cheery is dangerous. There is a lot of care a customer support team need too. Just think about:

  • Self-care;
  • Continuous learning;
  • Interpersonal communication;
  • Team care.

Let’s talk to experts, the highly acclaimed Customer Support team from Aheadworks. Let’s see what they say.

Solutions to Improve B2B eCommerce Experience

Aheadworks examines B2B 2020 calls to action and accentuates their Magento solutions to key up your eCommerce capabilities.

B2B eCommerce solutions

Analyzing current trends in B2B eCommerce, the demands and challenges of the sector, it comes vivid that consumerization of B2B is the reason to them all. Aheadworks acknowledge the phenomenon and stress out they have all the solutions for Magento B2B vendors to get consumerization right.

The present millenia dictates B2B experience to mirror that of B2C, and we happily fall into its charms of convenience and simplicity. 

It takes careful examination which familiar B2C features can be integrated into your eCommerce platform to target the consumerization call. Time and effort spent will pay off with dramatic enhancement of customer experience and, thereby, higher conversions. We have done a great deal of research in the field to come up with a variety of B2C eCommerce functions in particular that perfectly align with the B2B procurement process. Such comprehensive approach allowed us to elaborate a unique strategy to produce B2B eCommerce solutions, extensions and services,compatible with both sectors – B2B and B2C. 

We are now happy to reveal our findings and showcase how to respond to the present-day B2B calls to utterly improve your eCommerce experience with Magento 2.   

5 Gateways of Recurring Payments

Recurring payments made ample with multiple payment gateways to manage subscriptions and membership plans, Aheadworks claims a break-through.

5 Gateways of Recurring Payments

Aheadworks starts the season with a burst of two consecutive releases of updates to the Advanced Subscription Products, a best-selling extension for  Magento 2 stores. The success of the module feeds on the company’s keeping pace with the latest trends on the market of alternative payment methods. Ahead of innovations, we are constantly trying to predict what the future looks like. 

In 2020, 65% of all online transactions are predicted to be made using alternative payment methods.

Why the buzz

Recurring payments are at the core of the Advanced Subscription Products. These are automatic payments triggered against a pre-set schedule for subscriptions and memberships on selected products. The need to store and periodically process the details of customers’ credit cards or bank accounts on the side of the vendor raises issues for shoppers. They want the process to be secure, convenient, and fuss-free.

According to Experian, 27% of customers report abandoning a cart simply due to a lack of visible security.

Consumer demand brings about an utter response – merchants who want to deliver a customer-centric experience focused on flexibility, choice, convenience and speed opt for alternative payment methods. This empowers people to pay in a way that fits their needs and lifestyle, and takes security worries away.

How we keep you calm

How to Configure Product Attributes in Magento 2: Quick Tutorial

The assortment of any web marketplace is built on specific products with related attributes.

How to Configure Product Attributes in Magento 2: Quick Tutorial

In our foregoing user guide, we explained how to compose configurable products in Magento 2. Nevertheless, for the sensible arrangement of such product type, one should preliminary take care of the conforming product attributes. This issue will be reviewed in our today’s article.

Product Attributes Configuration

Besides featuring product’s specific info, product attributes designate the input types, say, sliders, dropdowns, swatches, and the like, of product options picked by shoppers when filtering products in a catalog.

To embark the configuration, click Stores in the Magento 2 dashboard and choose Product underneath Attributes.

Next, click Add New Attribute.

Creating Configurable Products in Magento 2: Quick Tutorial

Configurable products give online merchants new opportunities for organizing product assortments in their stores as well as improving the inventory of the management process.

Creating Configurable Products in Magento 2: Quick Tutorial

Here, we will tell you how to create configurable products in a Magento 2 based store. But first, let’s consider the major advantages of these products compared to the simple ones.

Which Product Type is More Effective?

Configurable products include various options, such as sizes, colors, and the like. Each option represents a simple product with a unique stock keeping unit (SKU). Meanwhile, for the simple products with custom options, every option is just a variation of the same product with the universal SKU.

Both types serve for creating products with customizable characteristics. Still, there are several notable differences between them.

Inventory Management

The inventory of individual custom options of simple products cannot be managed, while for the configurable ones, each product variation, including SKU, pricing, and the like, is completely manageable.

Selling

In the case of simple products with custom options, merchants cannot sell each product variation separately. However, this is possible for those merchants who create configurable products in their stores.

How to Configure the Admin Security in Magento 2: Quick Tutorial

The Magento platform is well-known for its comprehensive security approach, and Magento store owners should take advantage of its effective solutions to fully protect their stores against hacker attacks.

How to Configure the Admin Security in Magento 2: Quick Tutorial

In this article, we will describe how to completely configure the admin security in a Magento 2 web store to timely prevent any potentially dangerous activity in its backend. So, let’s start.

Magento 2 Admin Security Configuration

With the Magento 2 admin security configuration, you can add a secret key to URLs, create case-sensitive passwords, limit the duration of admin sessions as well as the password validation period and the number of login attempts that can be made before an admin account is locked, and so on. Let’s consider the whole configuration process in more detail.

First, click Stores on the left sidebar of the Magento 2 Admin Panel. Then, choose Configuration in the Settings section.

Next, expand the Advanced section on the left panel of the Configuration window opened and choose Admin. In the Admin menu, expand the Security section.

Magento 2 Update and Upgrade Tutorial

Previously we’ve already touched the point related to upgrading from Magento 1 to Magento 2.

Magento 2 Update and Upgrade Tutorial

Although, this issue is still in great demand among Magento users the number of existing Magento 2 versions and stores makes it necessary to pay attention to the new question of updating existing Magento 2 stores to the latest available versions.

And since recently we witnessed the next Magento 2.2, the topic is going to become in high demand just soon. One more reason for an upgrade may appear when you need to enhance your store with the facilities of Magento 2 Commerce and need to migrate your Magento Open Source store to it. Thus, we have two general points to be discussed in this article: Magento 2 update and Magento 2 upgrade.

Magento 2 Update

The whole process consists of several separate stages and affects several Magento 2 entities. First of all, you need to update the very Magento application, while additionally, it may also require updating the included modules (e.g. third-party functionality extensions), themes, and language packs, if necessary.

How to Install and Manage the Extensions Obtained from Magento Marketplace

Magento is undoubtedly a powerful platform that provides broad opportunities for online merchants, still, its basic functionality can be further extended through third-party solutions.

How to Install and Manage Magento Marketplace Extensions in Magento 2: Quick Tutorial

In this article, we will introduce you Magento Marketplace and describe how the extensions can be installed from it and further configured for your Magento 2 web store.

Introducing Magento Marketplace

Magento Marketplace is the official source of themes and extensions that sells effective solutions for Magento 2 store owners. To start the acquaintance with Magento Marketplace, first, create an account on the Marketplace site.

Next, log in to your newly created account. On the Marketplace main page, scroll down to the Most Popular section. As you can see, the section is divided into three groups: Extensions, Themes, and Partners.

Illegitimate Customer Payment Protection in Magento 2: Quick Tutorial

Starting to operate in the e-commerce field, businesses should be ready for any threats that can go with their online presence.

Internet fraud is the issue that must not be underestimated, as any illegitimate action can seriously affect the well-being of any business.

Illegitimate Customer Payments Protection in Magento 2: Quick Tutorial

In general, there are two types of internet fraud: illegitimate actions causing security breaches and suspicious transactions related to the use of credit cards by defrauders pretending to be honest buyers. In this article, we will describe the major forms of customer payment fraud and then consider how Magento 2 store owners can protect their sites from fraudulent transactions.

Major Forms of Customer Payment Fraud

Credit Card Fraud

This form of customer payment fraud implies making online purchases with stolen credit cards. However, defrauders might not necessarily steal cards physically, sometimes, they digitally obtain required credit card details. The main challenge for merchants here, as well as in the case of any other form of payment fraud, is to determine the identity of a buyer to find out whether the purchase was truly legitimate.

Refund Fraud

In the case of refund frauds, a defrauder using a stolen credit card deliberately overpays money for an order made in a store. Then, this person contacts the store and claims a reimbursement due to accidental overpayment. Moreover, the defrauder might ask to pay the refund by a method alternative to card transaction. In this case, the swindler claims that the card from which the overpayment was made is closed, so the card transaction is not possible.

How to Manage Stock Inventory in Magento 2: Quick Tutorial

To operate efficiently in the e-commerce field, store owners should rationally manage their stock inventories.

Quantity of goods in a store should always be under control, and the Magento 2 sites are not the exception to the rule. In this article, we will describe how to manage stock inventory of a web store that runs on Magento 2.

How to Manage Stock Inventory in Magento 2: Quick Tutorial

In general, Magento 2 provides users with two options of inventory management: controlling the whole stock through the General Inventory Settings and configuring each product in a store individually through the Advanced Inventory Settings. Let’s consider each type of the settings in more detail.

General Inventory Settings

To configure General Inventory Settings, go to Stores in the Magento 2 Admin Panel and click on Configuration in the Settings section. Here, you should expand the Catalog tab and open the Inventory menu. Having done this, you will see two sections – Stock Options and Product Stock Options. To configure any of the options, expand its section. We will start with the Stock Options.