Christmas is the time when it’s particularly important to attract potential customers and return the former ones by means of email marketing.
In this article, we will give you some ideas for the Christmas emails that will help you to prevent drastic declines in sales volumes during this holiday season. So, let’s start.
Christmas Email Marketing Best Ideas
Keep Customers Up-to-date
Customers should always be timely informed about the offers that are currently valid in your store so that they can include them in their end-of-the-year shopping plans.
For example, Rose&Dove, the American gift web store, recently organized the holiday sales campaign with the special offer that was available only during the so-called “holiday hours”. This way, the company sent its subscribers email reminders and created the sense of urgency among customers.
Share Gift Ideas
At Christmas, gift giving becomes one of the most discussed topics among shoppers. So, why not add some more value to your Christmas email campaign by sharing gift ideas with subscribers? This will only make them more grateful and loyal to your brand.
This holiday season, the Neiman Marcus clothing and accessories store, sends shoppers emails reminding them about its GiftNow service mainly designed for the last-minute gift buyers. In such emails, the company indicates the major benefits of this service, including prompt gift suggestions, size and color picking, free shipping services, and so on. By opening such emails, customers immediately see the value of this service, as its key benefits are highlighted with bright fonts.
The ASOS world-famous clothing store decided to present its Christmas gift ideas in a bit different way. The brand divided its special offers into several groups depending on the price segment of the products offered. In its marketing emails, ASOS presents these product groups in the form of individual sections, and the recipients can get gift guides on each particular group by clicking on the corresponding call-to-action button.
Using the ASOS’s technique in your Christmas emails, you can save your customers from the need to filter special offers in your store by prices. Instead, they will be directly forwarded to the appropriate holiday product catalog from their mailboxes.