Discounts and products as gifts. Some people hate them, some people no.
But where is the truth? Maybe the truth is some people can use discounts in the way it helps their business and some people have no ideas how to launch such promo campaigns effectively. Let’s get a deal with it!
Anyway, despite your attitude to the discounts, there are some cases when you are definitely recommended to go in for some kind of charity in the form of discounts or free products added to shopping carts. Thus, you will have to carry such promos to get rid of slow-selling or seasonal shopping items and to free up your stocks.
More to that, customers are not crazy about spending money to obtain an expensive product if they are not sure that they will actually like it. They will prefer to test a free sample of the product to understand whether it is worth investment. This is particularly useful for such industries as perfume, food, fabrics, and other materials – anything which you need to taste, smell, estimate tactile qualities, etc.
Also, promos with discounts or items for free are good for the businesses which have the primary goals to increase their brand awareness and build lifetime relationships with their clients.
Thus, there are at least three solid reasons why you will need to hold such kind of promos. The main point here is to realize how to start and estimate promos reasonably. Add Free Product to Cart, our new module for Magento 2, successfully meets these conditions allowing store admins not only to arrange the promos but to evaluate campaign effectiveness.
What Makes Magento 2 Add Free Product to Cart Especially Valuable?
The core extension functionality connects with the ability to add promo items to cart automatically:
- ability to offer the products on the category, product or cart page;
- simple, virtual, downloadable and configurable product type support;
- pre-configured product support;
- promotional blocks;
- high-level dashboard;
- integration with the Product Labels extension.