Event Tickets 1.0: Straightforward Event Ticket Management with Personalization Opportunities

Selling tickets for events is not prerogative to only a small portion of the entertainment business field. Perhaps, you’ll be surprised, but almost any company that has some specific expertise can share it with profits.

Event Tickets 1.0: Straightforward Event Ticket Management with Personalization Opportunities

Imagine that you sell some kitchen equipment and regularly promote it with cooking masterclasses. Or, you sell digital cameras and accessories and sometimes, host meetings for photography lovers explaining them some know-hows and suggesting specific hints. Isn’t it a good occasion to make money? Yes, it is.

Still, in this case, you need specific online functionality able to handle the whole process of ticket sales. If you run a Magento store, we have a great offer to you.

Our brand new Magento 2 extension allows you to successfully sell digital and physical tickets online. So, welcome Event Tickets 1.0 for Magento 2!

Business Areas

The Event Tickets extension is suitable for:

  • Almost any kind of business that arranges marketing or promotional events;
  • The companies that use tickets as a complimentary business model;
  • The companies that arrange seminars, trainings, master classes, etc.

Follow Up Email 2.1 by Aheadworks Brings New Trigger Events and Functionality Improvements

Sending automated follow-up emails is a must-have functionality, especially if your customer base is rich.

Follow Up Email 2.1 by Aheadworks Brings New Trigger Events and Functionality Improvements

The more sending options and conditions you have, the better the response rate of your emails and stronger the customer loyalty to your brand are.

You may enumerate a lot of occasions to send emails to customers, but it will definitely include customer birthdays, submitted reviews, and created wishlists.

In fact, these are the new events we’ve just added to the Follow Up Email extension with this latest release. Please welcome Follow Up Email 2.1 for Magento 2!

New Events

New Wishlists and Wishlist Content Changes

Creating wishlists is the process that needs careful consideration and feedback from your side. The customers adding products to their wishlists are a half way from actual purchases, and they just need to be pushed a little more to complete their orders.

That’s exactly the incentive provided by the latest version of the Follow Up Email extension. In this case, the module automatically reminds customers about their wishlists if the ones meet some predefined and flexible triggering conditions.

Using PHP Composer to Install Aheadworks Extensions for Magento 2

Acting as a completely straightforward system, Magento 2 allows smoothly arranging ecommerce operations in a web store.

Using PHP Composer to Install Aheadworks Extensions for Magento 2

Still, the work with this platform can be even more convenient if such an effective solution as PHP Composer is implemented.

PHP Composer Benefits

PHP Composer is a package dependency manager that allows conveniently installing and updating any PHP software.

More specifically, with Composer, a Magento 2 store owner gets the following benefits:

  • Quick Magento installation. The Magento 2 system itself can be downloaded and installed via Composer. This way, the manager assembles and updates all the conforming dependencies so that users do not have to handle them manually.
  • Reusable packages. All the installed third-party libraries can be repeatedly used and kept updated automatically.
  • Module arrangement. For those users who install third-party Magento 2 modules via Composer, the manager updates the required versions and manages the corresponding dependencies smoothly.

Blog 2.4 Adds New Social Sharing Options and Brings Enhancements to Blog Management

Using a blog powered by Magento is beneficial in any case and especially great if you have a chance to add relevant posts to product pages.

Blog 2.4 Adds Social Sharing Options and Brings Enhancements to Blog Management

All these and above are the functionality provided by the previous version of our Blog extension for Magento 2. Today, we announce a new version of the extension that has a lot of new valuable functions on board.

Blog 2.4 Features

Social Media Sharing Options

Sharing official blog posts in social media is quite popular among customers and visitors and may be considered as a public approval of your content strategy. Still, if the shared content is indistinct and unattractive, visitors may neglect the provided option.

So, in order to avoid such a negative influence, the latest version of the extension supports the Open Graph and Twitter Cards markups.

Aheadworks Attends Imagine 2018!

This year, Imagine, a Magento global eCommerce conference, will take place from April 22 till April 25 at Wynn, Las Vegas.Aheadworks Attends Imagine 2018!

We are happy to announce that our Strategic Partnerships team, including Vitaly Verbitsky, Aheadworks  VP of Partnerships and Sales, and Ekaterina Sobolkova, Aheadworks Partnerships and Sales manager, will represent our company at the upcoming conference!

At Imagine 2018, our colleagues will be happy to meet current and potential Aheadworks partners, discuss the topics related to partnership, the options for its further development, and answer all the related questions.

Please contact them personally to negotiate a meeting:

Vitaly Verbitsky – verbitsky@aheadworks.com
Ekaterina Sobolkovasobolkova@aheadworks.com

Aheadworks Strategic Partnerships team

7 Reasons to Make your Magento Site a PWA

Progressive web apps are a developing technology, and with Apple now supporting them in the latest iOS update, their time has come.

7 Reasons to Make your Magento Site a PWA

Transform your Magento website and store into a seamless mobile experience and gain a range of benefits!

What is a Progressive Web App?

Historically, for the most part, websites and apps were two very different beasts requiring duplication of effort (across iOS, Android, and other platforms) and creating competing ways to sell to customers.

Now, fortunately, web coding has caught up with smartphones. Progressive web apps (PWA’s) help your website become the app simplifying the workload for your business.

When accessed, the website creates an app icon (just like a shortcut) on the user’s device taking them straight to the site. It offers the benefits of update alerts always being current and secure by default with HTTPS and transport layer security, and much more.

1. Follow the Trend to Mobile

A growing percentage of users now do their shopping on a mobile device over a desktop website.

Research suggests over 27% will do so in 2018! That figure goes up as the age-range goes down, and mobile devices dominate internet browsing time.

Basically, your audience is going mobile, and you need to follow them. By updating your Magento 2 website to a PWA, you will do this efficiently and save on the cost of app development and subsequent maintenance and updates.

Advanced Search for Magento 2 by Aheadworks: Quick Product Search with Autocomplete Suggesions

When it comes to on-site search, a lot of online retailers definitely underestimate its importance and potential benefits.

Advanced Search for Magento 2 by Aheadworks: Quick Product Search with Autocomplete Suggesions

If we refer to the statistics, we’ll surprisingly reveal that:

  • 16% of websites do not allow searching by product names or models despite this information is contained on product pages;
  • 18% of websites provide no meaningful results even if a customer types only one character wrong;
  • 70% of websites require customers to use only specific words and expressions in order to get successful results;
  • Autocomplete suggestions are found on 82% of websites, but only 46% of them are considered to be quite useful and relevant.

* Source: AquireConver.

So, as the above statistics show, many customers face particular problems using on-site search during their shopping. If we additionally take into consideration that the visitors using search convert 5-6 times more often than the non-search ones, the situation appears to become a real loss of profits.

The search functionality is actually quite complicated and includes many components that need to work properly in order to make the whole process quick, straight, and effective. It comprises autocomplete suggestions, synonyms, recent search history, spelling corrections, and, of course, speed and usability.

And, if you want to provide your Magento 2 online store with all the above functions, you can definitely take advantage of the Advanced Search extension by Aheadworks. This brand-new extension includes all the above components and even more combined with the straightforward configuration of the search process.

Advanced Search for Magento 2

In general, the advanced search functionality of the extension can be divided into two units: the backend and frontend functionality.

Search Benefits for Customers

Search Pages

Search by products provided in Magento is not always enough for customers since sometimes, they need to find Magento static pages highlighting store policy terms or to clarify particular details about a certain product on blog or FAQ pages.

Aheadworks is Now Premier Magento Extension Builder!

Our team is happy to announce that recently, we’ve acquired the status of Magento Premier Extension Builder!

Aheadworks is Now the Premier Magento Extension Builder!

Aheadworks is a reliable provider of high-quality Magento extensions with thousands of clients all over the world. In our work, we are guided by the following principles and goals:

  • Rich functionality;
  • High-quality code;
  • Advanced UI and UX;
  • Magento coding standards conformance;
  • Extensive testing and cross-platform support;
  • Web API support and PWA-readiness.

Ecommerce Performance Enhancements with the Aheadworks Extensions

When utilized properly, sales funels help to improve the whole analytical process.
Ecommerce Performance Enhancements with the Aheadworks Extensions

In our previous article, we explained an approach to ecommerce performance tracking based on sales funnel models. Today, we’ll discuss how sales funnels help to improve ecommerce business performance. Additionally, we’ll consider the Aheadworks extensions able to produce a positive effect on your KPI’s.

The Indirect Impact Zone and the Area of Direct Influence

By the levels of influence, each sales funnel has two areas: the so-called ‘Indirect Impact Zone’ and the area of direct influence.

The first one can be influenced only indirectly since most of the traffic sources do not really belong to a company.

The second one is entirely formed on our side where the success is significantly determined by our actions.

The indirect and direct influence areas of a sales funnel

The indirect and direct influence areas of a sales funnel

Also, any funnel has its own diameter and flow rate determining its potential throughput. For the ecommerce sector, the limitations of diameter are mostly determined by server capabilities, which can be easily expanded if necessary.

FAQ 1.1: Question Submission Forms on FAQ Article Pages

Each Magento store owner has a lot to tell customers, and customers have even more to ask.

FAQ 1.1: Question Submission Forms on FAQ Article Pages

That’s really the situation when you can take advantage of the FAQ extension for Magento 2 to the fullest. So, since we clearly understand that many people are in dire need of this functionality, we continue improving this extension regularly and have just recently released a new version of the module.

Below are presented the main features of FAQ 1.1 for Magento 2.

New Functionality

Ask Questions on Article Pages

This function is another step towards close communication with customers and a great opportunity to simplify the whole process of submitting questions.

From now on, customers are able to ask questions directly on article pages. A visitor has to fill three fields: name, email, and question. As soon as the question is submitted, a store admin will receive a email notification (if the corresponding option is enabled in the extension’s settings).

Ecommerce Performance Tracking with Sales Funnels

We all know that ecommerce performance tracking is complicated. The number of existing metrics and parameters is over 100 and even more.

Ecommerce Performance Tracking with Sales Funnels

However, it’s well known that if you try to accomplish too many tasks simultaneously, you will be successful with none. So, what is the most appropriate number of measurements for daily tracking? Let’s find out.

Ecommerce Sales Funnel Examples

5-level Sales Funnel

Of course, it depends on your goal, but most likely, daily monitoring is accomplished to make sure that everything goes as planned. So, in this case, is the amount of sales is going to be enough for daily tracking? Well, not quite.

The thing is that sales describe only the bottom line of a business but do not actually explain the conditions and circumstances shaping the result. It may happen that sales remain fixed, while some other factors begin changing.

So, using sales as the only KPI, we are deprived of the possibility to detect early negative shifts in the environment or inside the company.

But how many KPI’s for daily tracking do we need? According to the Miller’s law, the number of objects an average human can keep in mind at a time is 7 ± 2.

E-commerce Marketing Automations with the Aheadworks Extensions

By automating routine marketing tasks with right tools, web merchants can organize their e-commerce operations more productively.

Ecommerce Marketing Automations with the Aheadworks Extensions

Today, we will discuss the most powerful e-commerce marketing automations to be performed in a Magento 2 store with the Aheadworks extensions.

Why Automate?

When properly utilized, the automation of marketing process becomes an indispensable solution for every online store. The stats below just prove this importance:

  • Consider that 68% of web marketers believe that automation boosts customer engagement;
  • More to it, 58% view automation as a tool that ensures additional revenue opportunities;
  • And, for 58% of marketers, e-commerce marketing automation streamlines communication with customers.

So, what are the tools able to prove all the above figures? We’ll find them soon, but before we need to find out the key e-commerce marketing aspects that should be automated.

Email Campaigns

When arranging multiple email campaigns at a time, it becomes difficult for marketers to manually track and fulfill all activities with multiple emails and even email chains. And, the larger the customer base in the store is, the more challenging this task might become.

Layered Navigation 1.8 Adds a Horizontal Filter Bar on Category Pages

The possibility to adjust the layered navigation bar to the layout and design of a web store’s category pages is able to improve overall usability and the convenience of catalog navigation for customers.

Layered Navigation 1.8 Adds a Horizontal Filter Bar on Category Pages

The latest Layered Navigation 1.8 extension for Magento 2 adds this very feature that has been long awaited by online merchants – horizontal filter bar.

Horizontal Filter Bar on Category Pages

The ability to use horizontal filter bars is undoubtedly beneficial for small business owners whose stores has the one-column layout on category pages. This way, shoppers get a great opportunity to smoothly navigate through the store catalog.

Horizontal Filter Bar Provided by Layered Navigation 1.8

Horizontal Filter Bar Provided by Layered Navigation 1.8

Small Business Kit: A Quick Start of your Business

Merchants who start an online business want to get a ready-to-operate web store asap without spending much time to find the solutions that suit their needs.

Small Business Kit: A Quick Start of your Business

Today, we will discuss the major issues every beginning store owner needs to take care of before entering the online market. Beyond this, we will cover the solutions able to handle those issues. So, let’s start with customer registration.

Customer Registration

With no doubt, nobody likes going through long and irritating registration forms in order to make purchases in a web store. And, the stats just prove this statement – 86% of shoppers opt out of stores that require them to create user accounts right off the bat.

Now let’s take a look at this issue from the merchant’s perspective. Probably, the most obvious solution here is to allow customers to log in to the store with their social network accounts. This way, they will be able to flawlessly create accounts without the need to specify any personal info once again.

In this case you can think about offering several login options related to the most popular social networks so that the registration process will suit most of your customers apparently.

Free Webinar by Aheadworks: Five Tools and One Performance Management Method

On March 15, 5-00 PM (GMT), Aheadworks holds a new webinar. This time, we will talk about ecommerce performance analytics that should be properly carried out by every web store owner.

Free Webinar by Aheadworks: Five Tools and One Performance Management Method

Five analytical tools and one performance management method

able to enhance your sales funnel 

How to sell and track results efficiently

During the webinar, our speakers will highlight the ways facilitating the actual business efficiency and the analytical tools required to increase current sales.

The upcoming event will be particularly useful for both ecommerce startups and mature businesses looking for efficient analytics and performance solutions.

REGISTER NOW 

Speakers

Dmitry Shatkov, Aheadworks Chief Content Officer Dmitry Shatkov, Aheadworks Chief Content Officer
Artem Kuznetsov, Aheadworks Product Owner Artem Kuznetsov, Aheadworks Product Owner