Product Questions 1.1 Provides a Seamless Migration of Questions and Answers to Magento 2

The more ex-Magento 1 merchants opt for Magento 2, the more often they need some migration solutions able to make their move simple and sound.

Product Questions 1.1 Allows you to Migrate Questions and Aswers to Magento 2 Seamlessly
As soon as we also regularly receive similar requests regarding our extensions we provide our customers with more and more migration solutions allowing them to move the data they need much faster and with no breaches.

Questions Migration Tool by Product Questions 1.1

The Product Questions extension for Magento 2

Today we’d like to introduce you Product Questions 1.1 for Magento 2, which covers exactly the above issue with the included migration tool. The tool allows you to transfer questions, answers, and particular statistics created by the preceding Product Questions extension for M1 to your brand-new Magento 2 store.

In more detail, the process is described in the extension’s technical documentation.

The module is good and ready to be purchased and updated. Please visit the product page or try it in action on our demos.

Magento 2 Extensions in the Aheadworks Store: the Most Beneficial Integrations

The Aheadworks team constantly provides online merchants with powerful Magento 2 extensions that can produce an even better effect if they are installed together in a web store.

Magento 2 Extensions in the Aheadworks Store: the Most Beneficial Integrations

Today, we will review the most valuable integrations of our Magento 2 extensions. So, let’s start.

AJAX Cart Pro + Automatic Related Products

For those merchants that have the AJAX Cart Pro (ACP) extension installed in their web stores, the integration of this module with the Automatic Related Products (ARP) extension will notably enhance the default functionality of the shopping cart pop-up provided by the module.

Due to this integration, merchants can feature related products with predefined display rules in the pop-up. This way, the pop-up becomes a more powerful tool providing the general info about the item to be ordered and also suggesting some related items to be considered.

How to Configure Product Attributes in Magento 2: Quick Tutorial

The assortment of any web marketplace is built on specific products with related attributes.

How to Configure Product Attributes in Magento 2: Quick Tutorial

In our foregoing user guide, we explained how to compose configurable products in Magento 2. Nevertheless, for the sensible arrangement of such product type, one should preliminary take care of the conforming product attributes. This issue will be reviewed in our today’s article.

Product Attributes Configuration

Besides featuring product’s specific info, product attributes designate the input types, say, sliders, dropdowns, swatches, and the like, of product options picked by shoppers when filtering products in a catalog.

To embark the configuration, click Stores in the Magento 2 dashboard and choose Product underneath Attributes.

Next, click Add New Attribute.

Layered Navigation 1.7: Fine-tune Your Product Filters

The process of filtering products is one the shortest ways to the desired products and the quality of the layered navigation filters may significantly influence the entire journey and final result of the browsing in your online store.

Layered Navigation 1.7: Fine Tune Your Product Filters

If your customers are able to quickly and conveniently find the products they need, you have much better chances to witness multiple completed orders in your store. Layered Navigation is one of our first Magento 2 extensions and has already passed through multiple updates and functionality enhancements. Here comes one more functionality improvement with Layered Navigation 1.7.

So, we have to offer you some really valuable new features you will hopefully like.

Layered Navigation 1.7

Manage Filters Page

The most significant enhancements that determined greatly the entire course of the current update is the Manage Filters section added to the backend configuration scope. Available in the following way Catalog -> Layered Navigation by Aheadworks -> Manage Filters, it enumerates all the available either Magento native or added by the extension navigation filters.

Creating Configurable Products in Magento 2: Quick Tutorial

Configurable products give online merchants new opportunities for organizing product assortments in their stores as well as improving the inventory of the management process.

Creating Configurable Products in Magento 2: Quick Tutorial

Here, we will tell you how to create configurable products in a Magento 2 based store. But first, let’s consider the major advantages of these products compared to the simple ones.

Which Product Type is More Effective?

Configurable products include various options, such as sizes, colors, and the like. Each option represents a simple product with a unique stock keeping unit (SKU). Meanwhile, for the simple products with custom options, every option is just a variation of the same product with the universal SKU.

Both types serve for creating products with customizable characteristics. Still, there are several notable differences between them.

Inventory Management

The inventory of individual custom options of simple products cannot be managed, while for the configurable ones, each product variation, including SKU, pricing, and the like, is completely manageable.

Selling

In the case of simple products with custom options, merchants cannot sell each product variation separately. However, this is possible for those merchants who create configurable products in their stores.

How to Configure the Admin Security in Magento 2: Quick Tutorial

The Magento platform is well-known for its comprehensive security approach, and Magento store owners should take advantage of its effective solutions to fully protect their stores against hacker attacks.

How to Configure the Admin Security in Magento 2: Quick Tutorial

In this article, we will describe how to completely configure the admin security in a Magento 2 web store to timely prevent any potentially dangerous activity in its backend. So, let’s start.

Magento 2 Admin Security Configuration

With the Magento 2 admin security configuration, you can add a secret key to URLs, create case-sensitive passwords, limit the duration of admin sessions as well as the password validation period and the number of login attempts that can be made before an admin account is locked, and so on. Let’s consider the whole configuration process in more detail.

First, click Stores on the left sidebar of the Magento 2 Admin Panel. Then, choose Configuration in the Settings section.

Next, expand the Advanced section on the left panel of the Configuration window opened and choose Admin. In the Admin menu, expand the Security section.

The Best Ideas for Christmas Emails to Reach a Spike in Holiday Sales

Christmas is the time when it’s particularly important to attract potential customers and return the former ones by means of email marketing.

The Best Ideas for Christmas Emails to Reach a Spike in Holiday Sales

In this article, we will give you some ideas for the Christmas emails that will help you to prevent drastic declines in sales volumes during this holiday season. So, let’s start.

Christmas Email Marketing Best Ideas

Keep Customers Up-to-date

Customers should always be timely informed about the offers that are currently valid in your store so that they can include them in their end-of-the-year shopping plans.

For example, Rose&Dove, the American gift web store, recently organized the holiday sales campaign with the special offer that was available only during the so-called “holiday hours”. This way, the company sent its subscribers email reminders and created the sense of urgency among customers.

Share Gift Ideas

At Christmas, gift giving becomes one of the most discussed topics among shoppers. So, why not add some more value to your Christmas email campaign by sharing gift ideas with subscribers? This will only make them more grateful and loyal to your brand.

This holiday season, the Neiman Marcus clothing and accessories store, sends shoppers emails reminding them about its GiftNow service mainly designed for the last-minute gift buyers. In such emails, the company indicates the major benefits of this service, including prompt gift suggestions, size and color picking, free shipping services, and so on. By opening such emails, customers immediately see the value of this service, as its key benefits are highlighted with bright fonts.

The ASOS world-famous clothing store decided to present its Christmas gift ideas in a bit different way. The brand divided its special offers into several groups depending on the price segment of the products offered. In its marketing emails, ASOS presents these product groups in the form of individual sections, and the recipients can get gift guides on each particular group by clicking on the corresponding call-to-action button.

Using the ASOS’s technique in your Christmas emails, you can save your customers from the need to filter special offers in your store by prices. Instead, they will be directly forwarded to the appropriate holiday product catalog from their mailboxes.

Increasing the Knowledge about Products with Effectively Organized FAQ Sections

A FAQ section serves for explaining to customers the most common issues related to particular products in a web store and solutions for them.

Increasing Customers Knowledge about Products in a Web Store with Effectively Organized FAQ Sections

In this article, we will learn how to organize an efficient product related FAQ section in a web store.

Why FAQ Section?

In fact, the FAQ section is something more than just means for communication between buyers and merchants. This is also a powerful tool which is able to drive conversion rates in a web store and save costs for store owners since:

  • Customer service teams can focus on more specific product-related questions, as the most common ones are covered by the FAQ section;
  • Customers will see that the brand devotes time to answer their questions, this way, explaining them various product-related issues and establishing trust;
  • The information provided about the product in the corresponding FAQ section can influence the customer’s purchase decision;
  • The pages with FAQ sections are considered as highly informative resources by search engines, which notably improves SEO.

Now, let’s consider how the FAQ section can be effectively organized in e-retail.

FAQ Section Best Practices

Organize Q&A’s Logically

Having decided which product questions need to be included in the FAQ sections, it’s time to think how these sections can be logically organized in your web store.

The Walmart online retail store solves this issue by providing individual FAQ sections on product pages, where customers can ask questions by clicking the Ask Question button.

This way, users can easily find particular questions and answers in the corresponding FAQ sections on product pages. Also, they can ask questions from the same section in case the required information is missing.

Our New Partners Providing Magento Hosting Services

Reliable hosting is the footstone of your new online store and the last frontier of your ecommerce business, which is supposed to never let you down.

Our New Partners Providing Magento Hosting Services

So, the choice of a hosting company is the decision that may determine the further success of the project, at least for quite a long period of your business history. As far as we clearly understand this challenge, we try to give our customers a chance to choose only among trustworthy hosting companies.

In 2017 we partnered with two hosting solution companies that have an extensive experience of Magento. So, today we are glad to present you Aspiration Hosting and Finestshops.

Both the companies offer Magento dedicated hosting services able to make your store fast, secured, and available 24/7. Below we asked the companies to describe themselves and their vision of high-quality hosting services that deserve your close attention.

Enjoy Holidays with Our Christmas Sale!

The Aheadworks team wishes you Merry Christmas and happy to announce that the Christmas Sale 2017 season has already begun in our store!

Enjoy Holidays with Our Christmas Sale!

Christmas Sale 2017

From December 21 until December 25, spend the most wonderful time of the year by taking advantage of the holiday discounts on all our M1 and M2 products in the Aheadworks store. Using the MerryX17 coupon, you can get the 25% discount on the orders with two and more items inside.

This holiday deal is especially useful for those customers who want to benefit from the extension integrations providing new functionalities in addition to the sums of single-item functions.

Automatic Related Products 1.4: New Types of Related Products

Even if you knew that, I’ll tell it again. According to Groove, the chance to sell something to a prospect is 5-20%, while for existing customers it is 60-70%.

Automatic Related Products 1.4: New Types of Related Products

Here, dwells the main value of the related products featured on website pages. And, the chances to sell more become even higher if the offered products are properly selected and targeted. That’s exactly the main benefit of the Automatic Related Products extension for Magento 2.

With the latest update, we significantly improved the code, usability, and performance of the extension and added some new valuable features to it.

Automatic Related Products 1.4

The opportunity to display different related products suitable for any customer group and corresponding to any shopping intention allows Magento store owners to increase sales and average order values. So, Automatic Related Products 1.4 adds several new criteria triggering product displays in the related product blocks.

Who Bought This Also Bought Rules

If your shopping audience is sensitive to the recommendations from other customers and gladly consider them for own purchases you can take advantage of the newly provided Who Bought This Also Bought display option.

Our New Partner Magestore: A new look at Retail Management System

At the end of 2017, we are glad to announce that one more new partner joins Aheadworks and brings its great omnichannel solution to our catalog. We are welcoming Magestore.

Our New Partner Magestore: A new look at Retail Management System

Just imagine. To have a house, you, possibly, have two options:

  • 1st option – you can buy materials to build and design it with the exactly meet-need and proper usability. Or else,
  • 2nd option – you can buy a ready-made house and customize some parts of it to meet your need.

Now, if your Magento business is a house you also get two options – buy each extension to build up your own system OR buy a fully integrated module and customize it if need.

Aheadworks is the supporter for the first option, but what if you want to buy a completed module at once? We are glad to recommend you a solution from our new partner.

Magestore Omnichannel

Module Integration is the key working factor of this Magestore’s “engine”. The integration is the highest-level form of the combination of separate functionalities without any compatibility issues and implying new features available. Let’s take a clear look!

Best Subscription Box Ideas for Christmas

The subscription model takes online shopping experience to the new level, as it obviates the need to order the same products for several times.

Best Subscription Box Ideas for Christmas

Since the sales model is highly popular among customers it can certainly become a subject of interest for multiple merchants and the current digitals market proves it definitely.

In this article, we will briefly consider the major benefits of subscription programs for online merchants and give some ideas for subscription boxes that can be implemented in this Christmas season.

Subscription Model Benefits

The benefits provided by the subscription sales model for online merchants are just obvious.

Recurring Revenues

Subscribed customers are return clients, which means return profits for a web store. Moreover, subscription programs prevent customers from going through the irksome checkout process every time they need to make a purchase. This convenience, in turn, only enforces their loyalty to a brand, which might result in continuous subscriptions and recurring purchases for store owners.

Forecastable Profits

Having steady recurring revenues, online merchants can forecast the future profit amounts during certain time periods more accurately. Moreover, they can plan their future expenditures and investments reasonably, which means effective finance distribution.

Straightforward Inventory Management

With the regular purchases of subscribed customers, online merchants can also predict their future stock demands. In other words, they will be able to plan the items in stock to be required just soon.

12 Tips to Boost Facebook Sales during the Christmas and New Year Season

Although online merchants are often worried about sales losses during the Christmas and New Year holidays, in fact, this is a perfect time for enhancing the purchasing activity if the appropriate sales channels are used.

12 Tips to Boost Facebook Sales during the Christmas and New Year Season

In this article, we will find out how holiday sales can be driven in a web store with such a powerful social platform as Facebook.

12 Tips to Increase Facebook Holiday Purchases

Learn About your Audience

Before starting an ad campaign on Facebook, you should find out what audience segments are interested in your brand. Using the Facebook Page Insights you can do this quite easily.

The service gives you the information about the visitors’ behavior on your Facebook brand page, including the number of people reached by your posts and the number of those engaged by them, your average response speed to customers’ questions, and so on.

With the information provided by Page Insights, you can determine your audience segments and then decide how your holiday advertising campaign will look like.

Experiment with Ad Types

When it comes to ad creation, Facebook demonstrates all its power here. Depending on the format of your content, you can create various types of advertising posts.

Besides the traditional photo and video ads, you can design, say, carousel ads, to which up to 10 images can be uploaded. With this ad format, you can promote a variety of holiday sales in a single post.

Other ad post types include link ads with hyperlinks to, say, the holiday catalog of a store, dynamic product ads, local ads, canvas ads (full-screen interactive ads adapted for mobile devices), etc.

Note that you can also perform A/B testing of your ad posts to find out which post types work better. For this purpose, use the Facebook Split Testing feature.

How to Effectively Promote Upsells and Cross-sells in a Web Store with the Aheadworks Extensions

Up-selling and cross-selling are the methods that are widely used by e-commerce businesses to increase the purchasing activity in their web stores.

How to Effectively Promote Up-sells and Cross-sells in a Web Store with the Aheadworks Extensions for Magento 2

In this article, we will consider how online merchants can reasonably implement these methods to drive sales by taking advantage of the Aheadworks extensions.

Why Up-sell and Cross-sell Products?

According to the statistics, the up-selling method can increase sales in a web store by 4% and more.

Effectively organized up-selling and cross-selling techniques can positively impact the following web store performance aspects:

  • The number of product orders;
  • Conversion rates;
  • Customer browsing and purchasing experience.

So, let’s consider how online merchants can effectively use these methods.

Up-selling & Cross-selling Best Practices

Offer Product Upgrades

The up-selling method can be used in a web store by offering upgrades to the related product items. In this case, customers who dissatisfied with the overall quality of the product chosen can buy its more advanced version at a higher price.

By this way, a merchant encourages customers to make a larger purchase. For example, the Dell hardware store offers up-sells to customers in the form of more advanced configurations of their products right on the product pages. The ProFlowers resource uses this technique by offering upgrades to its vases.