3 Ways to Increase Customer Loyalty
Each retailer would certainly like to retain customers and keep them happy with his brand as long as possible.
Today marketers have a chance to use multiple ways and approaches to implement this willing into life, but among those innovative and sometimes extraordinary methods we should not forget about traditional loyalty and reward programs.
These programs are usually closer to customers as they mostly offer discounts and other tangible benefits useful for all customer categories.
Loyalty programs are effective and profitable for most merchants.
Retailers with a loyalty program, on average, are 88% more profitable than competitors who do not.” Source: Deloitte Research study: “Serving the Networked Customer.”
Today most retailers combine the pure idea of reward points with the multi-level membership granting customers special benefits, including better prices and discounts, exclusive offers and other special terms.
Searching for successful examples of effective loyalty programs used by some outstanding companies we stumbled upon a fashionable makeup boutique established by Petra Strand – Pixi by Petra.
Its Reward Policy is simple enough to be taken and appreciated at seconds and pretty beneficial to be involved to. It has tree levels depending on the number of customer orders, which provide 2, 3, or 5 points (pixi dust) for each spent $ accordingly. So it’s just simple and obviously beneficial. Great!