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Advanced Reports for Magento 2 Posts

Ecommerce Performance Tracking with Sales Funnels

We all know that ecommerce performance tracking is complicated. The number of existing metrics and parameters is over 100 and even more.

Ecommerce Performance Tracking with Sales Funnels

However, it’s well known that if you try to accomplish too many tasks simultaneously, you will be successful with none. So, what is the most appropriate number of measurements for daily tracking? Let’s find out.

Ecommerce Sales Funnel Examples

5-level Sales Funnel

Of course, it depends on your goal, but most likely, daily monitoring is accomplished to make sure that everything goes as planned. So, in this case, is the amount of sales is going to be enough for daily tracking? Well, not quite.

The thing is that sales describe only the bottom line of a business but do not actually explain the conditions and circumstances shaping the result. It may happen that sales remain fixed, while some other factors begin changing.

So, using sales as the only KPI, we are deprived of the possibility to detect early negative shifts in the environment or inside the company.

But how many KPI’s for daily tracking do we need? According to the Miller’s law, the number of objects an average human can keep in mind at a time is 7 ± 2.

Advanced Reports 2.6 Introduces a Brand-New Reports Dashboard

Any online business, even a small or starting one, needs to deal with a huge amount of information, but staring and seeing, are two completely different things.

Advanced Reports 2.6 Introduces a Brand-New Reports Dashboard

The data a merchant has as a result of its daily sales and other activities are so abundant that they need not only to be collected properly, but also arranged in the way, which would allow merchants to correctly interpret they, discover valuable insights, and make efficient decisions.

Advanced Reports 2.6 Functionality

Today, we’d like to present you our new enhanced Advanced Reports extension for Magento 2 stores, which pays a great deal of attention to the reports usability, clarity, and meaning. Still, the latest Advanced Reports 2.6 has even more to offer, and the major feature of it is the new reports Dashboard.

Advanced Reports Dashboard

The dashboard has 10 widgets in total, including 8 numerical widgets and 2 charts. A Magento admin can easily change their content according to their business needs and display any of the provided by the extension reports there. The drop-down changing the content is located in the top right corner of each widget.

Advanced Reports 2.5 for Magento 2 Focuses on Customers

The ongoing efforts we take developing our Advanced Reports extension for Magento 2 resulted in yet two new reports added to this solution. Now, the module contains 18 reports totally.

Advanced Reports 2.5 for Magento 2 Focuses on Customers

The new reports of Advanced Reports 2.5 are focused on the customer related information. Traditionally, the statistics is presented in the form of a drill-down and the Customer Sales report is the first level of your business intelligence.

Customer Sales Report

Customer Sales

Actually, the report is the first level of the customer segmentation drill-down and allows you to inspect the ranges of customers that bring sales to your store. The report consists of two sections – the grid and the bar chart.

Advanced Reports 2.4 Displays Sales Locations and Tracks Abandoned Carts

We always admire to see how our Magento 2 products become more functional and valuable for customers from one update to another and forward.

Advanced Reports 2.4 Locates Sales and Tracks Abandoned Carts

But, we are especially glad to witness how the Advanced Reports extension for Magento 2 becomes a truly sophisticated and complex reporting solution that suits almost any type of business or ecommerce task. So, today we present you the next update of this extension and its two new reports.

Advanced Reports 2.4

Sales by Location Report

The opportunity to divide sales by locations is especially useful for international stores. The Sales by Location report displays numerous order parameters by countries, states, cities, etc. Let me show you how it works.

Advanced Reports 2.3 for Magento 2: Data Comparison and Segmentation

Have you already updated and tried out the latest version of the Advanced Reports extension for Magento 2 released two weeks ago? Well, if not, today you have a great chance to get even more useful features with Advanced Reports 2.3.

Advanced Reports 2.3 for Magento 2: Data Comparison and Segmentation

This update includes two more demanded features applied to almost all the reports of the extension.

The Advanced Reports extension for Magento 2Advanced Reports 2.3

Data Comparisons

You’ll certainly agree that retrospective analyses are not visual and demonstrative enough without the comparison functionality. Advanced Reports 2.3 gets rid of this shortage and provides you with the intuitive and convenient ‘Compare to’ block added to the extension’s calendar.

Advanced Reports 2.2 for Magento 2: Track Your Traffic and Conversions

As far as our ultimate goal is to provide customers with an excellent reporting solution for Magento 2, we continue improving our Advanced Reports extension and ready to present you its next round version.

Advanced Reports 2.2 for Magento 2: Track Your Traffic and Conversions

Advanced Reports 2.2

The next enhancement we are ready to show in our Advanced Reports extension is the Traffic and Conversions report. The connection between traffic and sales is extremely important for merchants since it displays the efficiency of a particular business linking remote stages of the sales funnel.

In fact, conversion rates show direct dependence between traffic acquisition and purchases in your store. The rates allow you to evaluate the ultimate quality of the obtained traffic and determine the efficiency of your store in terms of sales.

Advanced Reports 2.1 for Magento 2 Calculates Profits and Margins

Advanced Reports for Magento 2 is one of our priority extensions that are going to come through numerous advantageous updates in 2017 and the next renovation didn’t take long.

Advanced Reports 2.1 for Magento 2 Calculates Profits and Margins

Just a few weeks ago we announced Advanced Reports 2.0 while the next version of the extension is already here. It brings one more brand-new report and an extremely valuable feature for any profit-based businesses.

The Advanced Reports Extension for Magento 2Advanced Reports 2.1

Sales by Product Attributes Report

The new Sales by Product Attributes report allows you to generate reports and track sales by product attributes or attribute combinations. Traditionally the report contains two areas: a chart and a grid.

The chart displays the volume of sales for the products filtered by certain attributes through the selected period of time. It makes obvious sales patterns and allows you to correlate ups and downs in sales with some promotional, advertising, and other events.

Advanced Reports 2.0 for Magento 2: Data for Ideas and Results

Advanced Reports 2.0 for Magento 2 is the first major product update in 2017.

Scheduled a while ago it is coming just at the right time you could evaluate the results of holiday sales and make informed decisions for the next year.

Advanced Reports 2.0 for Magento 2: Data for Ideas and Results

Advanced Reports 2.0 for Magento 2

New Sales Detailed Report

Possibly the biggest enhancement provided by the current update is the new Sales Detailed Report. The report intends to reveal all significant aspects of sales in one grid, including product names and SKUs, multiple customer and order attributes, versatile totals and so on. Altogether the Sales Detailed grid may contain 30+ columns available for filtering and sorting. Magento admins are able to customize the view of the grid with the columns they need and disable unnecessary sales attributes.

This report may contain either all orders or the orders without refunded items. The last option is more accurate in terms of the net cash flow, but if you need to determine the whole sales volume, you should switch on the Include Refunded Items radio button in the Report Settings section.

Sales Detailed Report

Sales Detailed Report

The Sales Detailed Report is especially useful for data mining as far as it allows you to find links and discover hidden relations between any aspects of sales even if they seem to be free of any dependence.

Advanced Reports: The Way to Find Growth Opportunities

We create our extensions for customers and their businesses, that’s our inner aspiration and thought behind any product idea.

Advanced Reports: The Way to Find Growth Opportunities

The Advanced Reports extension for Magento 2 follows the above principle and puts store owners’ needs to the forefront.

Advanced Reports for Magento 2

The current functionality of the extension is completely built on the requirements of Magento merchants. We analyze the needs of different popular Magento business segments and tailor the functionality to their particular expectations.