To Blog or not to Blog? That is the Question!
Content is a powerful tool that you shouldn’t ignore while making business in eCommerce. Do you know the advantages that content marketing can bring to your business? Let’s find out together!
Content marketing is a technique of creating relevant and valuable content to attract and engage target audience with the objective of turning even part of this audience into customers. With valuable content, you can attract and retain their attention. It’ll arouse interest among your visitors and improve your brand loyalty among customers.
According to the Content Marketing Institute, small business marketers use content marketing for many reasons:
You should create content that begs to be shared. Frankly promotional content doesn’t work as efficiently as relevant content to your prospective buyers. Articles, webinars, white papers, eBooks, videos – build a system of information that’ll bring joy and benefit to your visitors.