book review Posts

Magento DIY Overview: The Book + Magento + a Lot of Patience = Your First E-Store

Starting a new ecommerce business is an extraordinary challenge, but it becomes much simpler, when you have a wise adviser able to keep you from making mistakes and save tons of your time.

Magento DIY Overview

Those ecommerce beginners who consider Magento to be a good option for their first e-store, would likely confirm that even this arguably simple decision took a huge amount of their efforts. Meanwhile, it’s not even a start; it’s just a preparation.

The wisest solution in this case is to find a useful, intuitive, and professional guide for Magento beginners. And, we can offer you the one that is worth your attention – Magento DIY, Magento Guide by Victor Khliupko and the Firebear Studio team.

According to the intro, you need just this book, Magento, and a lot of patience to start your first ecommerce store. Well, let’s see.

Guide Overview

The book content features five chapters: Setup, Sales Generation, Growth, Enterprise, and Custom Magento Development. As you can see, its logic is built on the stages of your Magento store cycle. It covers installation, configuration, tips on a successful start and growth, and further guidance till the enterprise scale.

Along with the detailed technical support the guide offers multiple useful links and information sources commented by the author. So, the book describers Magento and the surrounding ecommerce environment reflected through the prism of the editorial attitude and experience.

Book Review: “Mastering Magento Theme Design” by Andrea Sacca

Knowledge is never too much. It is an absolute true, but when you are dealing with Magento, this statement looks even more reasonable.

In this post we continue our tradition of book reviews and open in front of our readers one more useful Magento guide, and, as usual, we encourage you to read the review carefully as at the end of this post we hold a contest for the visitors of our blog.

So, today we’d like to draw your attention to the “Mastering Magento Theme Design” tutorial by Andrea Sacca, which shares a comprehensive expertise of the advanced Magento themes design.



Andrea Sacca is a front end developer and web designer, who creates great appearance for different eCommerce stores, including start-ups and individual shops. Starting his career in 2012 as a web designer for some renowned web agencies, today he is a founder of his own company – 1604lab in Rome.

He is a Magento Certified Front End Developer and recently took part in the Meet Magento Italy Conference, as a speaker.

We contacted Adrea and asked him to share his impressions about this significant for the Italian eCommerce market event:

Andrea: It was a great experience for me. The Webformat team asked me to participate as speaker in order to talk about my book and about the front-end of Magento.

I talked about the importance of the responsive web design and Mobile commerce, and how to create a responsive Magento Theme based on Bootstrap. You can take a look at the slides here.

It was nice to meet a lot of developers there, talk to merchants, and people from the Magento team, such as Ben Marks. As you know, during such events you can establish a lot of new contacts and, possibly, start new business with people from all over the world (not only from your own country).

I think that it was one of the most important eCommerce events in Italy. Italy is often “late” with innovations and new technologies, while the events like Meet Magento highlight the importance of eCommerce and the power of this great CMS. As for me, I have already got many requests for new projects just after my speech, and it is a great confirmation that people want to invest in eCommerce and create new online shops.

I work for a lot of customers here in Italy, and 90% of them use Magento for their eShops. So, I think that Magento greatly affects eCommerce in Italy, as well as all around the world.

aW: Thank you very much Andrea for your view of the conference and the Italian eCommerce market. It is truly interesting and reflects the opinion of the real participant of the local market.

Now, let’s get down to the book review.

Magento 1.8 Development Cookbook Provides Over 70 Effective Recipes

Magento development is an inexhaustible subject for authors since increasingly more e-commerce sites choose it as a basis for their further extension and prosperity.

“From scratch” is the main tagline of the new book we want to bring to your attention. Magento 1.8 Development Cookbook by Bart Delvaux and Nurul Ferdous contains over 70 practical use cases covering multiple aspects of Magento development, customization and testing.

Bart Delvaux

Bart Delvaux is an experienced web developer from Belgium. He started the career in 2010 after he received his bachelor’s degree in Applied Informatics. Magento gave him the first opportunity to establish himself when he was working as a consultant for a leading PHP company in Belgium. Bart was one of the first persons who received Magento Certified Developer and Magento Certified Developer Plus.

Nurul Ferdous

Nurul Ferdous is an open source enthusiast and IT specialist from Bangladesh who is currently working for TM Secure Inc. as a LAMP consultant. He started his career with the Bangladesh Air Force. Nurul is a Zend Certified PHP 5 Engineer, and contributes to a number of PHP projects, blogs on PHP-related topics, and presents talks and tutorials related to PHP development.

Book Review


This cookbook is primarily oriented towards PHP developers starting with Magento from scratch. It aims to accompany you along the bumpy ride of site creation and deploying, and as a result, you will become much more experienced in Magento.


The guide has a clear and logical structure influenced by the main purpose of the book. The first chapter prepares a background for successful studies and practice and is devoted to the required development environment and necessary tools.

The following chapters proceed to Magento and explain common and trickier examples of Magento coding, including catalog configuration, themes integration, backend functionality extending, Cron setting, and creation of events.

Concluding chapters reveal some must-have activities, which optimize Magento performance and allow you to avoid bugs within your code.


All chapters are preceded by a short chapter summary and introduction, which prepare readers for the content and sharpen their attention.

Each chapter contains “Get Ready”, “How to do it…”, “How it works”, and “There is more” standard text blocks, which make reading more structured and easy.

The text is full of descriptive and ready-made code excerpts. All important and noteworthy messages are displayed in bold or appealing boxes. Almost all textual explanations are accompanied by descriptive illustrations and diagrams.

“Grokking Magento: Book 1” by Vinai Kopp – an Excellent Book for Experienced Developers

We’ve got one good tradition in our blog – review books related to Magento written through authors’ experience in working with this platform

This time we are happy to introduce you an excellent guide for Magento developers named “Grokking Magento: Book 1 – Magento Basics and Request Flow” by Vinai Kopp. We thank Vinai for an e-copy of his book kindly provided for our review.

Vinai KoppVinai Kopp

Vinai Kopp is a passionate Web Developer and open source enthusiast since 1998. From March 2008 Vinai has specialized in Magento. His main focus is training and consulting.

Author, active community member and a part of the Magento community advisory board (CAB).

Book Review

Grokking Magento


The cover of the Grokking Magento guide is very extraordinary and everyone who sees this book wonders about that amazing creature or strange skeleton put in front of them. We’ll reveal this little secret, as it is uncovered by the author himself in the introduction. The cover is decorated with a silver fern frond, which is, in this case, both unusual and intriguing at the same time.


This book will be especially useful for highly-experienced developers, which have essential knowledge and long practice in PHP and OOP with a great desire to learn Magento. But it is also recommended to professional Magento developers as a set of nontrivial Magento solutions.


The book is a collection of exercises, which go in a cookbook stile and are not actually structured, but it is not necessary, as each one is a self-sufficient entity. All the exercises are very useful and we wanted even more.


The book has three main goals:

  1. Help prepare for the Magento Certified Developer Exam (MCD);
  2. To be used as a reference for best practices and Magento architecture;
  3. Give solutions to specific problems in a “developer cookbook” style.

In our opinion, this guide is equally helpful for all the declared goals and may easily become a reference book for many developers.

“Magento Search Engine Optimization” by Robert Kent. Book Review

One more useful guide, published at Packt Publishing Ltd., drew our attention – “Magento Search Engine Optimization” by Robert Kent. The book describes an eternal subject of all site owners – SEO, but this time it will be especially valuable for Magento store owners, as it describes SEO expertise for Magento-based stores.

Robert Kent
Robert Kent

Magento Certified Developer at Creare
Robert Kent works at Creare – one of the largest Web Design and SEO companies in the UK. He has over 4 years experience with the Magento platform and has worked on more than 50 Magento installations for a wide range of businesses from many different industries.

The Magento SEO book was written through his experience in optimizing Magento websites for search engines – from the early stages of Magento CE 1.3 right up to the current release.

Book Review

Although the subject of this book can’t be considered as a purely technical one, but yet it will require definite knowledge of SEO from you, namely on-site optimization. This book will be especially useful for SEO specialists, who just start with Magento. Here they will find the description of on-page optimization techniques applied to Magento stores and their specific features, which affect the way search engines treat these sites. The second part of the audience is Magento admins, of course, as they know everything about the platform, but, possibly, miss something about SEO in their daily routine.

StructureMagento Search Engine Optimization
The structure of this book is intuitive and arranges chapters in order of their importance for SEO. Thus, the chapter about product and category pages goes first, as they are usually being optimized for main keywords and used to be landing pages. Technical aspects of SEO are followed by contextual issues and naturally build a complete comprehension of the SEO process.

The chapter about Magento extensions finishes the book and puts a justified full stop of this exciting topic. The only chapter “Analyzing and Tracking Your Visitors” is, possibly, a bit universal for this book and could be replaced by the one covering SEO specific indexes and their measurement tools.

The content is really valuable and has no any digressions or theoretical discourses. The book is full of relevant examples and useful tips; all technical issues are accompanied by code excerpts; all navigation paths are followed by screenshots and schemes.

SEO in this book is considered in conjunction with usability and conversion rate optimization, which closely corresponds to recent Google’s guidance for webmasters.

“Getting Started with Magento Extension Development”: Professional Advice for Beginners

Editor’s note: Magento development is comparatively difficult and newbies need a qualified guide to pass through all the “wilds of code”. Now it is possible to get all the required knowledge in one remarkable book written by a real Magento professional Branko Ajzele, CTO/Magento Certified Developer Plus at Inchoo.

To our pleasure, Packt Publishing Ltd. continues to publish useful Magento-oriented tutorials for beginners and experienced Magento developers. Today we would like to highlight the “Getting Started with Magento Extension Development” guide.

Please continue reading as we have a pleasant surprise for you below.

Branko-128About the author

Branko Ajzele is a professional, certified, and highly experienced software developer, focused on e-commerce-related applications. He holds several respected IT certifications such as Zend Certified Engineer, Magento Certified Developer Plus, and JavaScript Certified Developer. He currently works as a Chief Technology Officer at Inchoo, a Magento Gold Solution partner company.

Image source:

Book Review

Target Audience

The book is intended for intermediate to advanced PHP-developers who just start working with the Magento platform. The aim of the book is to guide a reader through numerous Magento-specific patterns and configuration options, crucial for building a high-quality Magento extension.

The author inevitably has to rely on certain coding knowledge and experience of a reader. However, the good thing is that the author provides a number of quality references, so if one comes across any unfamiliar concept while reading, they will know where to start filling the gap.