Six Simple Steps for Developing Marketing Plan (part 2)
|As I promised last week, we’ll go through the last three simple steps that act as a framework for developing your sales and marketing process.|
Let’s pretend you’ve got enough traffic to your site. Another step is to convert visitors into paying customers, as you won’t get any profit from watchers. There are some tricks you can use to increase transaction amounts and reduce the number of abandoned carts.
Shopping carts.Shopping cart gives you the ability to use upsell strategy to increase transaction amounts. Upsell offers are most effective when they are closely related to the current order. You can also use targeted campaigns. Segment customers into groups and prepare campaign for each of it. One of the most effective campaign is to offer a discount on the products that customer was viewing.