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Conversion Posts

Six Simple Steps for Developing Marketing Plan (part 2)

As I promised last week, we’ll go through the last three simple steps that act as a framework for developing your sales and marketing process.

Convert sales

Let’s pretend you’ve got enough traffic to your site. Another step is to convert visitors into paying customers, as you won’t get any profit from watchers. There are some tricks you can use to increase transaction amounts and reduce the number of abandoned carts.

Shopping carts.Shopping cart gives you the ability to use upsell strategy to increase transaction amounts. Upsell offers are most effective when they are closely related to the current order. You can also use targeted campaigns. Segment customers into groups and prepare campaign for each of it. One of the most effective campaign is to offer a discount on the products that customer was viewing.

Six Simple Steps for Developing Marketing Plan (part 1)

Inspired with the “The Perfect Customer Lifecycle” white paper from Infusionsoft, I decided to provide you with the simple six steps that act as a framework for developing your sales and marketing process. Don’t miss a chance to increase your sales and get a greater profit. Let’s dig a little deeper into each of the steps.

Entice traffic

Consumers became more adapted to the modern world full of advertising. Paid advertising is not the key to the traffic to your website anymore. Now you have to create valuable content for earning traffic and attracting visitors.

After you’ve created interesting content, you’re facing another problem: how would people find it?

Search engine optimization.SEO is a technique which helps search engines to find and rank your site higher than the millions of other sites. The higher search engine ranking, the more people will see your site.

Increase Your Converted Traffic from Watchers to Buyers

If you want to increase search engine traffic and attract more visitors to your Magento store, it’s really important to make your website informative and content-rich. The site should contain plenty of useful information, while your content should be authentic and unique.

The Product Questions and Knowledge Base Magento extensions from aheadWorks are helpful in achieving these goals. They make your site popular and successful among the target customers and keep the users informed and pleased at the same time.