How to Use Coupon Codes in an E-commerce Store: Best Ideas
Customers love discounts, and one of the ways to provide these discounts in a web store is to use coupon codes.
In fact, coupon codes with special offers contribute to building long-term customer loyalty. Today, we will talk about the most efficient ways of using digital coupons.
Coupon Code Key Stats
Last year, the Deal Nerd resource conducted a survey of coupon code usage in e-commerce stores. According to its results, 68% of respondents said that they would leave a store that doesn’t offer coupon codes.
Moreover, 54% of shoppers expect to receive discounts as coupon codes sent by email. As a result, 83% of the stores surveyed use email as the top channel for coupon code distribution.
The above figures just prove that coupon codes can greatly increase revenues of any e-commerce store. Now, let’s walk through several important tips telling how to properly utilize digital coupon codes.
Coupon Code Best Practices
Take Advantage of Customer Segmentation
The first thing that should be kept in mind when using coupon codes is that they should be segmented by a customer group. This way, your offers will always be presented to the right audience.
Notice that you can adjust your coupon codes not only for on-site visitors but also for particular email subscribers by sending them coupon codes by email. As a result, you will be guaranteed that your loyal shoppers will not miss any of your special offers.