Correct Your Sales Policy According to the Types of Customers
|How often do you think about the correctness of the chosen sales strategy?
Of course, selling right things to right people works, but what about more detailed approach? The best way to improve your sales policy is to perform customer segmentation analysis. Segmentation is a tool which helps you take in account factors that affect the decision-making process for each group of customers. After some research, we singled out the most common groups of online customers.