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Customer validation Posts

Divide and rule with Magento 2 Customer Segmentation

Segment customers according to their sales history, buying behavior and other particular details to further personalise their experience with your store. 

‘Divide et impera’ goes the ancient Roman maxima. It tells the strategy of gaining and maintaining power by breaking up larger concentrations of power into pieces. These pieces individually are ment to have lesser potential than the one implementing the strategy.

This is the very same control and aptitude you get with the Magento 2 Customer Segmentation extension from Aheadworks. The module enforces merchants with little but compelling effort on segmenting their shoppers. It further allows focusing more on marketing strategies for complete customer satisfaction, higher conversion rates ensured.

Ultimate control

Our unique algorithms explicitly utilize customers’ data, even those of the unregistered, logged out and guest shoppers. This key-finding further grounds our acknowledgement of and adherence to the latest trends in ensuring positive customer experience. Get use of as much information about your customers as they leave on the store: purchase track record, order details, addresses, personal info and etc.

Furthermore, the schemes for smart data collection and retrieval free merchants of routine rule adjustments to data storage nuances and significantly speed up processing of queries, fewer collisions provided.

Powerful rulemaking

Customer Segmentation brings forward a simple yet smart module to draw most demanded segmentation rules as per our in-house research. The module enables conditioning plausible rules which meet customers’ needs, reflect their buying behavior and degrees of bonding with brands, tell demographic and economic peculiarities and more. Indeed, this is when you exercise full power to have your Magento store as much for your customers as it could be.

Forward integration

The extension boasts a wide array of integration capabilities which boost the out-of-the-box Magento functionality and further empower your efforts for targeted marketing campaigns. Try out native Magento newsletter integration and Cart Price Rules to personalise your customers’ experience with the store. This way you are building a loyal community, united by appreciation of your sensitivity and care. In turn, expect higher conversion rates and customer retention, lower subscription refusal indices and minimal customer churn.  


Go ahead and read more on how to segment customers with the Customer Segmentation extention. See for yourself now what makes our product second to none. Expand your impression and learn other outstanding features of the extension. Take a look at how we do customer validation, rule reindexation. Try our demo scenario to move segments to groups or export them to your PC.