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eCommerce Platforms Survey Posts

Magento 1 vs. Magento 2: Two Sides of the Same Coin

Magento remains the universal e-commerce solution for the online businesses operating in various industries.

Magento 1 vs. Magento 2: Two Sides of the Same Coin

Though more and more merchants prefer to install Magento 2 on their web stores, Magento 1 is still widely used in the e-commerce field. In this article, we will examine the profiles of Magento 1 and Magento 2 and determine their current market positions.

Study Description

In this study, we performed a comparative analysis of the Magento 1 (M1) and Magento 2 (M2) based web stores by six parameters:

  • Languages;
  • Countries (physical locations);
  • Product types;
  • Average product prices;
  • Average loading times;
  • Average Google PageSpeed Insights results.

All the data for the research was obtained from the representative samples built upon the related M1 and M2 databases. In our study, we used the Pingdom Website Speed Tool for testing the loading time and the Google PageSpeed Insights tool to determine the average desktop and mobile optimization rates.

Study Results

Web Stores by Languages

In terms of language usage, Magento 2 is more diversified than its predecessor. Still, English is the most popular language for both the M1 and M2 stores76% and 72% correspondingly.

Diagram 1. M1 and M2 Stores by Languages

Diagram 1. M1 and M2 Stores by Languages

In Spain, the e-commerce activity continues to grow, and for now, the Spanish language is used by 6% of the M1 stores and 4% of the M2 stores accordingly.

Magento vs. Shopify: Different Profiles of E-commerce

Magento and Shopify are two powerful platforms working for the needs of the e-commerce market.

Though operating in the same industry, these two solutions were developed in different ways. In this article, we will determine the current market position of each platform and consider their future perspectives.

Magento vs. Shopify: Different Profiles of Ecommerce

Study Description

In our study, we performed a comparative analysis of web stores that run either on the Shopify or Magento e-commerce platforms. All the data was obtained from the according BuiltWith databases.

Our research explores five website parameters:

  • Alexa Top 1 Mln rating positions;
  • The profiles of products in catalogs;
  • Average prices per product types;
  • Countries and languages of the studied stores.

Some of the above parameters are provided by Builtwith as it is, while others are derived from the representative samples built upon the related Magento and Shopify databases.

Who Leads the Market of E-commerce Platforms in 2017?

Recently, we made an overview of the e-commerce market to determine the CMS most preferred by online stores in 2017.

Who Leads the E-commerce Market in 2017?
Since our last study conducted in March 2016, many things changed. A number of e-commerce platforms made their way in the leaderboard, however, some solutions lost their positions. So, the current standings are presented below.

Study Description

Our findings are based on the data provided by BuiltWith. This service studies the e-commerce market providing the audience with the latest statistical reports in this field. In our overview, we analyzed the same number of most popular online platforms as in 2016 in order we could compare their achievements for the last year.

First, the study goes through the first 10K BuiltWith listing of e-commerce stores. Then, we analyzed the situation in a more global context – for 100K web stores. And finally, we conducted a general overview of the market that includes the one million pool of web stores presented by BuiltWith.

Magento 2 Migration is a Beaten Track

Half a year ago we described some available options to migrate from Magento 1 to Magento 2. They offered a real way to complete the transition and enjoy the advantages of better functionality and code provided by Magento 2.

Magento 2 Migration is a Beaten Track

Today we are going to discover the number of Magento 1 stores that found it beneficial to migrate to Magento 2 and how they look and feel now. For the purpose we took a list of Magento stores from Alexa 1 Mln top websites downloaded more than a year ago, back in May 2015 and found out there the stores that currently use Magento 2.

The Profile of Former Magento Stores Migrated to Magento 2

According to our estimations, the share of migrated Magento 2 stores in the whole number of Magento 2 websites contained in Alexa 1 Mln is 36%. These detected stores are currently placed on Magento 2 while in the middle of 2015 they used Magento 1.

Magento 2 Stores: The First-Year Study

Of course, Magento 2 is far from the product maturity, and in fact it is just getting formed as a standalone product within the market.

But, we are all keen to know everything about those new stores made on Magento 2. How are they? What do they look like? What do they sell? Where are they coming from?… Well, we made some studies and are ready to present you the profile of the first Magento 2 stores below.

Magento 2 Stores: The First-Year Study

Study Description

The study uses the Magento 2 stores data provided by BuiltWith. The data sample value is 1% of all detected Magento 2 stores in operation randomly selected from the pre-filtered M2 stores list.

First Observations

Walking through the list of provided stores we need to notice that it contains a lot of non-operational, purely promotional and sites containing only sample data and default themes. We find it natural as far as many users are just getting acquainted with the platform and we witness their first steps towards the new functionality.

As for other parameters, they are largely similar to Magento 1, but have some naturally grounded differences. Below, we’ll compare two platforms in details and try to explain you, why Magento 2 is cheaper and more english-related.

Magento 2 Stores

By Languages

By languages, Magento 2 is mostly presented in English, in particular it is used in 73% of all investigated stores. According to our previous study, it is more than in Magento 1 EE (71% of all stores) and considerably more than in Magento 1 CE (62%).

 Diagram 1. Magento 2 Stores by LanguagesMagento 2 Stores by Languages

The main reason for that state of things is that we didn’t find any sufficient number of stores in Spain, where Magento 1 is currently pretty popular.

By Countries

We have already mentioned, that Magento 1 is a greatly diversified platform that made a successful leap from the U.S. to Europe and even Asia. Apparently, Magento 2 had no enough time for the same conquest and shows higher concentration in the U.S.

Diagram 2. Magento 2 Stores by Countries

Magento 2 Stores by Countries

The number of detected countries of Magento 2 stores is actually the same or even higher, but they are scarcely represented there, perhaps, except the UK. In Magento 2 we have almost the same enumeration of embraced countries, but their shares are different a bit. For example the Netherlands take a significant share among the early Magento 2 adopters. But, as the platform develops the Dutch share will likely decrease, just because of the population limitations.

Ecommerce Platforms Comparative Speed Testing

Magento performance is a common topic for discussions in different dedicated forums and among end users of the platform. Today we’ll try in to either confirm or debunk the myth that Magento is slower than other ecommerce platforms.

E-platforms Speed Testing

The idea behind the investigation is to compare web site speed tests of four most popular e-commerce platforms, find out the winners and their specific features.

Study Description

This study compares four e-platforms that are already well-known to our readers and most online store owners: Magento, WooCommerce, Shopify, and PrestaShop. In our study we used the Pingdom Website Speed Test tool for testing desktop stores; Mobitest by Akamai for mobile testing and iplocation.net to detect web site domain IP address locations.

In general, we tested 50 random online stores from the Alexa 1 Mln Top websites list in different ways and by multiple parameters, including various test locations, different pages (e.g. main, category, and product pages), desktop and mobile web site versions, domain IP locations, and compared their loading speeds.

The results and our conclusions are presented below.

Speed Test Results

The basic finding we’ve obtained is that the average loading time of a single page is 5.9 seconds. Despite this value is too general to be used for certain purposes it shows the benchmark applicable to ecommerce stores.

Perhaps, it looks pretty slow especially if we refer to the Google recommendations for ecommerce websites asking for 2 seconds and even less. Still, that’s the real state of things. But, as far as the study includes different entrepreneurs, both successful and not, we’d like you to consider this result as the minimum acceptable level.

Still, different pages of the stores have different loading times and funnily enough all the explored platforms show the next same tendency. Main pages show the slowest seconds, while product pages run faster than any other pages. Here are the averages:

  • Main Pages – 7.1 sec.;
  • Category Pages – 5.5 sec.;
  • Product Pages – 4.8 sec.

It’s is true for all the platforms…

Magento 2 Contributes to the Global Ecommerce Platforms Market

Often, the result of hard and long-term work can be expressed in just several figures. So, we continue to draw the contemporary ecommerce landscape investigating the forces able to bring changes to our everyday online shopping experience.

Many things have happened since our last study and the Magento 2 release was the most significant event, of course. We found many remarkable changes within the e-platforms market reflected both in pace corrections and new statuses. But, the best ever news of our study is that we found Magento 2 stores in the Alexa 1 Million Top web sites list. So, follow us below.

Study Description

Traditionally our findings are resulting from the Alexa 1 Million Top web sites study detecting ecommerce functionality within the research list. Individual platform shares are calculated basing on the whole set of found ecommerce stores taken as 100%.

tipsNote: The obtained results are accurate only under specific conditions of this study.

Study Results

Magento continues to dominate the market and takes 29.1% of the total market share. WooCommerce, as usual, is slightly behind and its chances to lead the race are currently uncertain. The platform’s expansion slows down rapidly and the latest relative growth rate showing is about only 2% compared to almost 10% just 6 months ago.

Diagram 1. Ecommerce Platforms Popularity, March 2016

Ecommerce Platforms Popularity, March 2016

At the same time, Shopify breaks all records