eCommerce platforms Posts

Magento 1 vs. Magento 2: Two Sides of the Same Coin

Magento remains the universal e-commerce solution for the online businesses operating in various industries.

Magento 1 vs. Magento 2: Two Sides of the Same Coin

Though more and more merchants prefer to install Magento 2 on their web stores, Magento 1 is still widely used in the e-commerce field. In this article, we will examine the profiles of Magento 1 and Magento 2 and determine their current market positions.

Study Description

In this study, we performed a comparative analysis of the Magento 1 (M1) and Magento 2 (M2) based web stores by six parameters:

  • Languages;
  • Countries (physical locations);
  • Product types;
  • Average product prices;
  • Average loading times;
  • Average Google PageSpeed Insights results.

All the data for the research was obtained from the representative samples built upon the related M1 and M2 databases. In our study, we used the Pingdom Website Speed Tool for testing the loading time and the Google PageSpeed Insights tool to determine the average desktop and mobile optimization rates.

Study Results

Web Stores by Languages

In terms of language usage, Magento 2 is more diversified than its predecessor. Still, English is the most popular language for both the M1 and M2 stores76% and 72% correspondingly.

Diagram 1. M1 and M2 Stores by Languages

Diagram 1. M1 and M2 Stores by Languages

In Spain, the e-commerce activity continues to grow, and for now, the Spanish language is used by 6% of the M1 stores and 4% of the M2 stores accordingly.

Magento vs. Shopify: Different Profiles of E-commerce

Magento and Shopify are two powerful platforms working for the needs of the e-commerce market.

Though operating in the same industry, these two solutions were developed in different ways. In this article, we will determine the current market position of each platform and consider their future perspectives.

Magento vs. Shopify: Different Profiles of Ecommerce

Study Description

In our study, we performed a comparative analysis of web stores that run either on the Shopify or Magento e-commerce platforms. All the data was obtained from the according BuiltWith databases.

Our research explores five website parameters:

  • Alexa Top 1 Mln rating positions;
  • The profiles of products in catalogs;
  • Average prices per product types;
  • Countries and languages of the studied stores.

Some of the above parameters are provided by Builtwith as it is, while others are derived from the representative samples built upon the related Magento and Shopify databases.

Who Leads the Market of E-commerce Platforms in 2017?

Recently, we made an overview of the e-commerce market to determine the CMS most preferred by online stores in 2017.

Who Leads the E-commerce Market in 2017?
Since our last study conducted in March 2016, many things changed. A number of e-commerce platforms made their way in the leaderboard, however, some solutions lost their positions. So, the current standings are presented below.

Study Description

Our findings are based on the data provided by BuiltWith. This service studies the e-commerce market providing the audience with the latest statistical reports in this field. In our overview, we analyzed the same number of most popular online platforms as in 2016 in order we could compare their achievements for the last year.

First, the study goes through the first 10K BuiltWith listing of e-commerce stores. Then, we analyzed the situation in a more global context – for 100K web stores. And finally, we conducted a general overview of the market that includes the one million pool of web stores presented by BuiltWith.

Leading Ecommerce Platforms: What Do They Bet On?

Ecommerce is booming and we have no reason to make any doubts regarding its successful future, but we all want to unveil the details about and around it.

Leading Ecommerce Platforms
The beginning of the year is a great time to look back and analyze the work done by most leading ecommerce platforms that will certainly determine the rules of the game for the nearest future. Magento, WooCommerce, Shopify, and PrestaShop – this is the pool of ecommerce platforms we take for our study and try to make predictions on for the whole market.

Ecommerce Platforms in 2015


In 2015 WooCommerce released two major updates numbered 2.3 and 2.4. Just like the other platforms the team is concentrated on two main functionality areas – frontend and backend. And, if the 2.3 version is mostly focused on the first one, WooCommerce 2.4 brought more favor to store owners.

Before moving on to the specific version revision we’d like to notice that WooCommerce pays much attention to its dedicated ecommerce theme – StoreFront. It has been updated twice during 2015, and regardless of its advantages or shortcomings, this focus clearly shows that attractive and efficient ecommerce themes are always in trend.

WooCommerce 2.3
This update includes both frontend and backend features actually, but the most remarkable thing about it is that it includes usage tracking. This functionality is designed to get the information about the stores using WooCommerce, their size and the ways they use the platform. If this original idea succeeds, the team will get really unique and valuable data regarding their target audience and specific customers’ needs.

WooCommerce 2.4
Just like Google algorithm updates, new WooCommerce versions have their own names and this version was named Helpful Hedgehog. The update mostly facilitates backend routines and starts with the brand new on-boarding wizard. It provides newcomers with a straight-forward step-by-step guidance to set up and tune their stores.

However, along with some really innovative ideas, WooComerce still tries to get rid of some growing pains related to e.g. bulk products variation uploads.

attention_greenBrief Overview

  • WooCommerce makes a lot to improve the shopping experience and develop their dedicated theme StoreFront;
  • The platform also tries to attract more merchants to the platform simplifying the installation and configuration processes and guiding newbies through the whole procedure;
  • The team tries to get rid of growing pains and make the platform suitable for both small and average merchants;
  • It tries to get more information about their users in order to efficiently develop the platform based on specific audience needs.

Australian Ecommerce: So Far and so Close to Magento

Australia is one of the most advanced economies worldwide deeply integrated into the global market.

Ecommerce and Magento in Australia

Still, due to the sustainable financial structure, Australia weathered the global financial crisis avoiding any recession and today it is extremely attractive for most international sellers.

Australian Ecommerce Market

In Brief

In 2015, Global Retail Ecommerce Index Australia takes the tenth position on the attractiveness of the ecommerce market ahead of Hong Kong, Singapore, Canada, Netherlands, Sweden, etc. (Source: ATKearney).

Australia is going to surpass the $10 billion annual online market volume benchmark in 2015

According to eMarketer, the Australian ecommerce is going to surpass the annual $10 billion market volume benchmark in 2015 rising by 14.4% this year. The ecommerce sales share is going to take 4.5% of total retail sales providing the country with the 13th position among most online sales wedded economies. In 2016, Australians are going to spend $4.500 on online purchases and this spending amount is the highest within the Asia-Pacific region.


The internet penetration rate in Australia is more than 90% (Source: SPeCommerce), and amid this 73% of users aged 35-44 shop online (Source: Merlin FX). Even so, the overall digital buyer population is comparatively small, actually the smallest one in the Asia-Pacific region, and is made up of about 12.1 million people. (Source: eMarketer)

Chinese Ecommerce Market and the Magento’s Niche Within It

This article starts our Ecommerce Markets Overview series, where we’ll evaluate most promising local ecommerce markets and consider Magento perspectives within them.

Ecommerce Market in China

Ecommerce Market Volume

Our first destination is China – the biggest and one of the most rapidly growing ecommerce markets in the world. According to eMarketer, online spending in China will reach one trillion dollars in 2018. Compare, the US online retail market will just exceed 500 billion dollars by that year.

Online spending in China will reach one trillion dollars in 2018

Forrester says that this success will be possible including because of the booming extension of mobile applications used for purchasing by Chinese consumers. All dominating local b2c online operators, including Alibaba and, recently increased their mobile sales rates considerably and surpass the same rates of their US counterparts.

Furthermore, according to Forbes, have recently partnered with WeChat, the biggest chat service in China with 468 million active users monthly, which will certainly make mobile sales in China even more accessible.

Chinese Ecommerce Market Specifics

The main peculiarity of the Chinese online market is that its astonishing growth doesn’t oppress brick and mortar sales, while just pushes the overall commercial activity. Online sales generate incremental consumption within the national economy and shape a new shopping behavior characterized by the combination of online and offline purchasing paths.

Magento Future Development (Educated Guess)

Through the years of the Magento market share investigation, we collected a significant data amount, which is interesting to be interpreted as a trend. We believe that this data is able to explain the way Magento is now going and its farther perspectives.

By 2012 and the start of our studies Magento gained its greatest popularity, according to Google Trends. So, our first blog post on the topic indicated that Magento CE had almost 25% of the market share. Since then, its share fluctuates around this mark rising or descending due to the specific circumstances of each investigation, but didn’t change considerably.

Diagram 1. Magento Market Share Dynamics

Magento Market Share Dynamics

Anyway, the fact remains: Magento takes one quarter of the ecommerce platforms market share for 3 years running. It is great since Magento keeps its leadership in a highly competitive and dynamic market.

Ecommerce Platform Shares Study Retrospection

Let’s see the changes, which accompanied the stability of Magento in this period.

Diagram 2. Top 5 Ecommerce Solutions Market Share Dynamics

Top 5 Ecommerce Solutions Market Share Dynamics


The top five ecommerce platforms by the market share in 2012 were the following: Magento CE, Zen Cart, VirtueMart, osCommerce, PrestaShop. Some of them originate from 90-s and are real veterans in the market at this time. As you can see, all of them are open-source downloadable software.

This year is actually the initial stage of development for WooCommerce, an open-source ecommerce plugin for WordPress. Next three years it will make an incredible spurt and stand on a par with Magento in 2015.


Top five sites are still the same, but the balance changes: Magento, PrestaShop, VirtueMart, Zen Cart; osCommerce. This year Zen Cart loses more than others – 56% of the market share and rolls down to the fourth position, while PrestaShop grows considerably (+25%).

Outside the top five we can also notice some moves, where the Shopify’s growth by 50% forces competitors to turn their heads in its direction.

Magento vs. WooCommerce: Do They Have Any Reason for Competition

The ecommerce software market is changing drastically clashing and stirring leaders and newcomers. Some platforms make tremendous spurts and leave us behind guessing, if it is just an accidental happening or rising of the new star.

Magento vs. WooCommerce

WooCommerce is that black horse, which made us stand still in wonder, but really curious, if it has anything to do with ecommerce or more about blogging. In this post we’ll try to find out the differences of stores made on Magento and WooCommerce and their characteristics as possible competitors.

Study Description

This study explores Magento and WooCommerce based online stores extracted from the Alexa 1 million top web sites list and their particular features. It reveals the differences of the mentioned above site groups by languages, countries, ecommerce functionality, and commercial branches.

Randomly chosen from the parent population the study examines 1% size samples or about 300 web sites based on Magento CE, Magento EE, and WooCommerce. Magento CE and Magento EE are studied separately since their target audience and price models differ greatly, what makes their stores different, as a result.

attention_greenWe’d like to remind you that the data and analysis results are solely collected and interpreted by aheadWorks and can’t be considered beyond the context of this study.

The Study

Alexa Rankings

One of the most discussed topics within the Magento vs. WooCommerce dispute are their web site rankings and other measurements. Using Alexa ranks we’ve found, who is better and to what extent.

Diagram 1. Stores within 100 K Intervals of the Alexa Top 1 Mln Rating, %

Stores within 100 K Intervals of the Alexa Top 1 Mln Rating, %

WooCommercу is really less successful and mostly takes positions from 700 thousand to 1 million. Magento CE is mostly equally spread along the chart positions, while Magento EE is largely situated within the 100-400 thousand positions range. However, on the average Magento CE and Magento EE are not so dramatically different with the 565 241 and 535 475 average positions, while WooCommerce takes only the 727 164th average place.

All You Need to Know or Once Again about Magento 2

Magento 2 is on the fast track now and the company pays much attention to its promotion among developers, which should embrace the new code as quickly as possible and then extend it further throughout the market. The turn of merchants will come a bit later, apparently, closer to the Merchant beta release.

Magento 2

But, no doubt that the whole Community is to get ready to meet Magento 2 fully equipped having a thorough understanding of the new platform. Starting from the very beginning we’ll try to collect some basic facts about Magento 2 and everything around it.

Magento 2 Tasks

The process of Magento 2 development is transparent for all members of the community and we greatly appreciate it. In line with this principle the Magento 2 team declared the main goals of the current enhancement:

  • Update the technology stack;
  • Simplify external integrations;
  • Improve performance and scalability;
  • Streamline the customization process;
  • Enable easier installations and upgrades;
  • Deliver better quality, testing resources, and documentation.

This way we can expect from Magento 2 to be an innovational product able to satisfy the requirements of developers and merchants in a neat and seamless manner.

Magento 2 in Google Trends

The popularity of Magento 2 is rising constantly in Google Trends over the time since 2009, as it is shown on the picture below. Lately Magento 2 reached its highest popularity in December 2014, and April 2015.

Development Directions of Main E-commerce Platforms. Where and Why.

Early this year we all make plans for the future.

In order to synchronize our own goals with current ecommerce trends and technological innovations we’d definitely like to find out, what functionality we can get from leading ecommerce platforms.

Of course, the ideas for new features may come from different sources, including customers’ requests, competitive analysis, internal logic of the platform development, etc. Nevertheless, ecommerce platform providers, at least the biggest of them, should surely consider new commercial tendencies in their products and timely offer corresponding functionality to their customers.

2014 Features Overview

The apparent consistency of our reasoning provided above let us presume that the new functionality added to the platforms in 2014 should have a lot in common. Still, the analysis reveals that in 2014 the development focus of leading ecommerce platforms was pointed towards considerably different areas of their products.

Magento and Shopify have most of all in common, as in 2014 they both concentrated on checkout and product improvements. However, the biggest Magento focus lies on security, while Shopify additionally developed payments and responsive design. It is also worth noting that Prestashop largely improved its installer for different customer groups.

Still, traditional areas like products, checkout, payments, and design are found in all revised platforms.

Main Improved Areas by the Number of Features

Main Improved Areas by the Number of Features

Of course, the maturity of a platform significantly define the functionality it currently enhances, but we can surely claim that most mentioned providers, nonetheless, follow the current market needs, including such as m-commerce and personalization.

eCommerce Platforms Survey: Who Rules Olympus These Days and Who Will Gain Power in The Future?

It’s been a while since we published our last survey on shopping platforms and their growth/decline on a highly competitive eCommerce software market. If you wonder what was going on in the woods back in 2012, take time to read our February and September studies while we move forward with a new statistics and latest changes within half a year.

About the Survey

First things first, let’s clarify some issues. We have analyzed stores from the Alexa Top 1 Million and now publish the pie chart to illustrate the popularity of different platforms. Keep in mind that all numbers in this article are relative, meaning they have no absolute values and can’t be viewed separately.

I also anticipate your doubts regarding the impartiality of this survey, especially because we have reasons to play with data and highlight Magento greatness. I assure you – it won’t happen and I will tell you outright who is hard on Magento heels. Let’s get started then!

Survey Results

MagentoMAGENTO. No surprise, Magento Community Edition with almost 30% spread is favored by many newcomers, savvy merchants and those migrated to Magento from other platforms.

Magento Enterprise Edition is in a higher demand, jumping forward from 4.6% in September 2012 to 5.8% at the moment with the number of EE websites increased by 27% (!). What caused this progress? Several months ago Magento team announced a big bonus – a free upgrade from Magento CE to EE for a limited time, and turned out, this marketing move bore fruits.

The spread of eCommerce platforms in July 2013:
Survey data from aheadWorks

Eye on 8 Top eCommerce Platforms in Europe

In our June post “How to choose an eCommerce platform” we prepared a brief overview of the most popular solutions worldwide. We continued with the survey of 20 eCommerce solutions that showed the market situation. We are glad to admit that both articles found a broad response among our readers, followers and fans.

This time we were inspired by the recent NBS System research of the top European eCommerce platforms – Intershop, Hybris, Demandware, Magento, PrestaShop, Drupal Commerce, OXID eShop, and RBS Change. We are glad to share the main ideas of this careful work. You can find the link to the full research at the end of this article.

How to Choose an eCommerce Platform

Today importance and growing popularity of ecommerce are evident. It’s not surprising that more businesses move online where they can reach new customers.

Selecting which software platform you’ll use for your web store is an important decision. If you are looking for the right solution to sell some products on the Internet, this article is for you.

Choosing the appropriate eCommerce platform is the first step on your way to success. It is essential to select one that will provide you with the features necessary to run a successful online store. So this decision should be made carefully.

Most eCommerce solutions provide the basics to get you started. This includes customizable site templates, an integrated shopping cart, search engine optimization (SEO), email marketing, inventory management and analytics. To find the best one for your business, you need to look at what is the most important for you. Once you have a list of the features you need, look for a platform that can provide the tools and services to meet your business goals.

Here, we take a look at the best available platforms. I hope this overview will guide you in the right direction.

Who is leading among the eCommerce platforms now?

Being a leading provider of Magento extensions, aheadWorks certainly takes great interest in Magento position among different eCommerce software. We are also interested to see if Magento can retain or perhaps even extend its lead.

Recently, we’ve come across an informative eCommerce survey made by our colleague in Magento promotion Tom Robertshaw in June 2011.

The top 1 million Alexa sites were analyzed through the use of special signatures that match for different types of eCommerce software. At the same time, the research took into account the country those sites were located in and whether they were using HTML 5. During this survey there were found 25,592 online stores.