eCommerce Tips Posts

Leveraging the Store Location Functionality in a Web Store

Online merchants use store locators to primarily help shoppers find the nearest physical outlets or pave the way to brick-and-mortar stores.

Leveraging Store Location Functionality in a Web Store

Today, we will give you some recommendations on how to help customers find the locations of the required physical stores online. First, let’s take a look at the key benefits of the above functionality.

Why Store Locators?

Apart from showing buyers the locations of particular brick-and-mortar stores, e-commerce businesses can benefit from the following advantages of store locators:

  • Customer retention. Customers will be grateful to the brand that helps them to find the nearest outlet when they don’t have much time for searching.
  • Rationalized workflow. The address-related info provided on store locator pages helps contact persons avoid general questions about their address and focus on more specific customer requests.
  • More buying options. With the store locator functionality utilized in a web store, shoppers can find the required products online and then negotiate to pick up them at the nearest outlet.

The above benefits just prove that store locators became an indispensable tool for both merchants and buyers. Now, we will find out how this functionality should be arranged on a website.

Store Finders Best Practices

Take Advantage of Locating

The first feature that should be included in the store locator functionality of any e-commerce store by default is the possibility to find the nearest store based on the current user’s location.

So, shoppers specify their location to find the nearest store, but what does the term ‘nearest’ exactly mean? Are these the stores that located within 100 kilometers or 200 kilometers, or only the stores within the walking distance? In other words, how a shopper can know what the search radius is?

The best solution here is to allow customers to manually indicate the radius of their search in terms of radius measurement units and their values. Consider implementing the solution in your website, and the process of finding a particular store is going to become transparent to your customers.

Organizing Mobile Checkout in an E-commerce Store: What to Consider?

Mobile checkout is undoubtedly one of the most promising e-commerce trends of this year since the mobile payment market grows dramatically.

Organizing Mobile Checkout in an Ecommerce Store: What to Consider?

In this article, we will consider the key elements of the mobile checkout process, each of which is equally important for any e-commerce business. Furthermore, we will explore how these elements are arranged in the Smart One Step Checkout (Smart OSC) extension for Magento 2 by Aheadworks. So, let’s begin.

Mobile Payment Challenges

In the light of the constantly growing number of mobile payments, there are certain challenges to overcome:

  • Too much to tap. According to the recent statistics, 31% of mobile shoppers abandon checkouts because they are asked to fill out numerous fields.
  • Tedious process. 21% of mobile users leave checkouts because the whole process seems too long to them.
  • Payment safety. More to it, nearly 70% of shoppers are highly concerned about the security of mobile payments and along with the above reasons, drop checkout because of poor safety.

So, how can we overcome all the above and other obstacles and make mobile checkouts really comfortable and successful? How to effectively adjust e-commerce stores for mobile usage? Let’s take a look at the major aspects of the convenient mobile checkout.

Mobile Checkout Key Elements

Easy-to-find Checkout Page

Suppose, you want to make a purchase in a clothing web store via smartphone. You found the desired jacket in the catalog, added it to your cart, and now, need to proceed to checkout. But, finding the corresponding button on the shopping cart page almost drove you crazy, as it was hidden below the fold of your device’s screen. Needless to say, you will hardly make another purchase in this store.

The point is that customers are most likely to abandon their mobile checkouts if they can’t easily find a checkout page on a site. Magento 2 based stores handle this issue by placing the shopping cart box at the top of site pages so that they are immediately visible on mobile screens.

Personalization as a Key to Success in E-commerce Business

E-commerce personalization relates to presenting individual offers, product recommendations, and the like for particular customers and customer groups to make offers more attractive for them.

Personalization as a Key to Success in Ecommerce Business

Today, we will discuss the major types of e-commerce personalization and consider how they are implemented into the Magento 2 extensions by Aheadworks. But first, let’s take a look at some figures.

E-commerce Personalization Trends

The main reason to personalize content in e-commerce stores is that such content is perceived by shoppers to be much more relevant than the non-personalized one. The stats just prove this:

  • 74% of buyers say that they are less motivated to make purchases in the store with no personalized content;
  • Rather, 75% of customers are more inclined to buy from the brand that gives them personal recommendations;
  • As a result, 63% of companies view e-commerce personalization as an essential part of their marketing strategy.

Arranging Customer Support Services in an E-commerce Store

Every day, help desk specialists of any web store deal with a constantly growing number of customer tickets, which might seriously affect the overall productivity of a support department.

Arranging Customer Support Services in an Ecommerce Store

In this article, we will give you the ideas how to make the whole customer support process in a web store more efficient.

Customer Support Major Aspects

Ticket Monitoring & Management

Imagine the situation in which you have hundreds of tickets in your store, each to be handled properly. First, you should think about storing them in one place where they can be conveniently monitored and managed.

Most likely, we are talking about a grid that contains general information about each ticket, including customer name, status, responsible department, priority, and the like so that you can view all the required data and even create new tickets from there.

Still, general information can often be insufficient, especially when you need to view customer-related details and purchases for particular tickets. In this case, you should think about the solution that will give you the possibility to ‘drill-down’ customer tickets in the database of your store to view their detailed info.

Also, think about the possibility to edit specific ticket parameters on the fly, including ticket priority, assigned departments, order IDs, and so on, as these variables might need to be changed while processing the ticket. For more convenience, this should be done on dedicated ticket pages.

Free Webinar by Aheadworks: Advanced Filter Management Opportunities

On February 15, 10-00 AM (PST), we invite everyone to join our discussion on the features of our latest Layered Navigation 1.7 extension for Magento 2.

Free Webinar by Aheadworks: Advanced Filter Management Opportunities

In the course of our ‘Advanced Filter Management with Layered Navigation 1.7’ free webinar, Magento 2 store owners will learn about the new options of our extension that allow shoppers to find products in catalogs flawlessly.

The webinar will also be useful for digital agencies looking for the ways to integrate time-proven navigation functionality and high-quality code.

Our speakers will gladly share their expertise on the subject.

REGISTER NOW

Speakers

Dmitry Shatkov, Aheadworks Chief Content Officer Dmitry Shatkov, Aheadworks Chief Content Officer
Artem Kuznetsov, Aheadworks Product Owner Artem Kuznetsov, Aheadworks Product Owner
Vitaly Verbitsky, VP Partnership and Sales, AheadworksVitaly Verbitsky, VP Partnership and Sales, Aheadworks

Powerful Loyalty Programs in E-commerce: Best Examples

E-commerce loyalty programs present additional sales opportunities that cannot be ignored since they intensify customer engagement and boost sales of any web store.

Powerful Loyalty Programs in Ecommerce: Best Examples

In this article, we will guide you through the beneficial loyalty programs and give you some ideas on their forms and rules. So, let’s start our quick tour.

Reward Program Examples

Point-based Programs

Last year, the Walgreen cosmetics store established a point-based reward program, where customers received points by making purchases in their store. The number of points earned per a single order depended on the value of a particular purchase.

This way, shoppers were motivated to earn more points by spending more money. For example, 1$ was equal to 1 000 points, $2 to 2 000 points, and so on. Such convenient and easy-to-understand system saved them from long-term calculations of the points to be earned from each purchase.

Once the points were earned, they could be used to get discounts on future purchases. With this reward program, Walgreen managed to increase its average order value per customer.

Magento 2 Extensions in the Aheadworks Store: the Most Beneficial Integrations

The Aheadworks team constantly provides online merchants with powerful Magento 2 extensions that can produce an even better effect if they are installed together in a web store.

Magento 2 Extensions in the Aheadworks Store: the Most Beneficial Integrations

Today, we will review the most valuable integrations of our Magento 2 extensions. So, let’s start.

AJAX Cart Pro + Automatic Related Products

For those merchants that have the AJAX Cart Pro (ACP) extension installed in their web stores, the integration of this module with the Automatic Related Products (ARP) extension will notably enhance the default functionality of the shopping cart pop-up provided by the module.

Due to this integration, merchants can feature related products with predefined display rules in the pop-up. This way, the pop-up becomes a more powerful tool providing the general info about the item to be ordered and also suggesting some related items to be considered.

The Best Ideas for Christmas Emails to Reach a Spike in Holiday Sales

Christmas is the time when it’s particularly important to attract potential customers and return the former ones by means of email marketing.

The Best Ideas for Christmas Emails to Reach a Spike in Holiday Sales

In this article, we will give you some ideas for the Christmas emails that will help you to prevent drastic declines in sales volumes during this holiday season. So, let’s start.

Christmas Email Marketing Best Ideas

Keep Customers Up-to-date

Customers should always be timely informed about the offers that are currently valid in your store so that they can include them in their end-of-the-year shopping plans.

For example, Rose&Dove, the American gift web store, recently organized the holiday sales campaign with the special offer that was available only during the so-called “holiday hours”. This way, the company sent its subscribers email reminders and created the sense of urgency among customers.

Share Gift Ideas

At Christmas, gift giving becomes one of the most discussed topics among shoppers. So, why not add some more value to your Christmas email campaign by sharing gift ideas with subscribers? This will only make them more grateful and loyal to your brand.

This holiday season, the Neiman Marcus clothing and accessories store, sends shoppers emails reminding them about its GiftNow service mainly designed for the last-minute gift buyers. In such emails, the company indicates the major benefits of this service, including prompt gift suggestions, size and color picking, free shipping services, and so on. By opening such emails, customers immediately see the value of this service, as its key benefits are highlighted with bright fonts.

The ASOS world-famous clothing store decided to present its Christmas gift ideas in a bit different way. The brand divided its special offers into several groups depending on the price segment of the products offered. In its marketing emails, ASOS presents these product groups in the form of individual sections, and the recipients can get gift guides on each particular group by clicking on the corresponding call-to-action button.

Using the ASOS’s technique in your Christmas emails, you can save your customers from the need to filter special offers in your store by prices. Instead, they will be directly forwarded to the appropriate holiday product catalog from their mailboxes.

Increasing the Knowledge about Products with Effectively Organized FAQ Sections

A FAQ section serves for explaining to customers the most common issues related to particular products in a web store and solutions for them.

Increasing Customers Knowledge about Products in a Web Store with Effectively Organized FAQ Sections

In this article, we will learn how to organize an efficient product related FAQ section in a web store.

Why FAQ Section?

In fact, the FAQ section is something more than just means for communication between buyers and merchants. This is also a powerful tool which is able to drive conversion rates in a web store and save costs for store owners since:

  • Customer service teams can focus on more specific product-related questions, as the most common ones are covered by the FAQ section;
  • Customers will see that the brand devotes time to answer their questions, this way, explaining them various product-related issues and establishing trust;
  • The information provided about the product in the corresponding FAQ section can influence the customer’s purchase decision;
  • The pages with FAQ sections are considered as highly informative resources by search engines, which notably improves SEO.

Now, let’s consider how the FAQ section can be effectively organized in e-retail.

FAQ Section Best Practices

Organize Q&A’s Logically

Having decided which product questions need to be included in the FAQ sections, it’s time to think how these sections can be logically organized in your web store.

The Walmart online retail store solves this issue by providing individual FAQ sections on product pages, where customers can ask questions by clicking the Ask Question button.

This way, users can easily find particular questions and answers in the corresponding FAQ sections on product pages. Also, they can ask questions from the same section in case the required information is missing.

Best Subscription Box Ideas for Christmas

The subscription model takes online shopping experience to the new level, as it obviates the need to order the same products for several times.

Best Subscription Box Ideas for Christmas

Since the sales model is highly popular among customers it can certainly become a subject of interest for multiple merchants and the current digitals market proves it definitely.

In this article, we will briefly consider the major benefits of subscription programs for online merchants and give some ideas for subscription boxes that can be implemented in this Christmas season.

Subscription Model Benefits

The benefits provided by the subscription sales model for online merchants are just obvious.

Recurring Revenues

Subscribed customers are return clients, which means return profits for a web store. Moreover, subscription programs prevent customers from going through the irksome checkout process every time they need to make a purchase. This convenience, in turn, only enforces their loyalty to a brand, which might result in continuous subscriptions and recurring purchases for store owners.

Forecastable Profits

Having steady recurring revenues, online merchants can forecast the future profit amounts during certain time periods more accurately. Moreover, they can plan their future expenditures and investments reasonably, which means effective finance distribution.

Straightforward Inventory Management

With the regular purchases of subscribed customers, online merchants can also predict their future stock demands. In other words, they will be able to plan the items in stock to be required just soon.

12 Tips to Boost Facebook Sales during the Christmas and New Year Season

Although online merchants are often worried about sales losses during the Christmas and New Year holidays, in fact, this is a perfect time for enhancing the purchasing activity if the appropriate sales channels are used.

12 Tips to Boost Facebook Sales during the Christmas and New Year Season

In this article, we will find out how holiday sales can be driven in a web store with such a powerful social platform as Facebook.

12 Tips to Increase Facebook Holiday Purchases

Learn About your Audience

Before starting an ad campaign on Facebook, you should find out what audience segments are interested in your brand. Using the Facebook Page Insights you can do this quite easily.

The service gives you the information about the visitors’ behavior on your Facebook brand page, including the number of people reached by your posts and the number of those engaged by them, your average response speed to customers’ questions, and so on.

With the information provided by Page Insights, you can determine your audience segments and then decide how your holiday advertising campaign will look like.

Experiment with Ad Types

When it comes to ad creation, Facebook demonstrates all its power here. Depending on the format of your content, you can create various types of advertising posts.

Besides the traditional photo and video ads, you can design, say, carousel ads, to which up to 10 images can be uploaded. With this ad format, you can promote a variety of holiday sales in a single post.

Other ad post types include link ads with hyperlinks to, say, the holiday catalog of a store, dynamic product ads, local ads, canvas ads (full-screen interactive ads adapted for mobile devices), etc.

Note that you can also perform A/B testing of your ad posts to find out which post types work better. For this purpose, use the Facebook Split Testing feature.

Organizing a Complex Web Store Hierarchy: What are the Benefits for E-commerce Businesses?

Today, large web store owners strive to expand the network of their stores and enter the new niches of the market by creating multiple websites, stores, and store views.

Organizing a Complex Web Store Hierarchy: What are the Benefits for Ecommerce Businesses?

In this article, we will consider the major benefits of having a web store hierarchy of multiple websites, stores, and store views on Magento 2 for online merchants. But first, we will learn about the peculiarities of each level of this hierarchy.

What is a Web Store Hierarchy?

In general, the hierarchy of any Magento 2 web store can be organized in the following way:

Web Store Hierarchy Example

By default, every Magento 2 installation has one website, one store, and one store view. Still, online merchants can add any number of websites, stores, and store views and, thus, organize a more complex hierarchy of their web stores.

Let’s consider the levels of this hierarchy in more detail.

Global

Global refers to the Magento 2 settings for the website that is created by default after the installation is completed. Those settings include inventory, prices, and other parameters that are initially specified by a merchant and then used for stores and store views.

Website

A website is the basis of a web store. From the same website, an online merchant can manage several stores. For different websites, Magento 2 merchants can create individual customer bases or, inversely, organize a universal base for all websites depending on their business goals. Default currency options, product prices, tax rules, shipping methods, and the like are also managed at the website level.

In addition, Magento 2 merchants can set up multiple websites with different domain names and IP addresses. This is reasonable when a merchant wants to create several stores for one website with, say, individual checkout processes. In this case, each store should have its own domain, IP address, and security certificate.

12 Tips to Get Many Product Reviews in a Web Store

Product reviews can strongly influence any online business either improving or damaging its reputation.

12 Tips to Get Many Product Reviews in a Web Store

Still, both positive and negative reviews are needed, as no one will perceive a brand with only a positive customer feedback as trustworthy. In this article, we will give you some tips on how to increase the number of product reviews left by customers in your web store.

How to Get More Reviews People will Trust

Engage Customers by Email

An email notification is a reliable way to encourage customers to leave reviews about your products. It’s recommended to send emails a week or two after a purchase was made in your store, so customers are ready to share all the pros and cons of the product they used. This way you can attract both satisfied and angry customers, of course. But, that’s exactly the point to make the entire picture of your feedback more natural.

If you run a Magento 2 store, you can use the Review Reminder extension for this very purpose and send automatic review reminders to your customers by email.

Add Categories and a Rating System to Reviews

Complex reviews provide readers with more detailed information about the quality of the product and other purchase aspects. So, instead of making simple review forms that include only general information about your products, consider adding more attributes to review forms.

Ask about the quality of the customers support, delivery services, particular product features, prices and fees, and the like depending on the specifics of your product. Moreover, you can add a rating system and allow customers to evaluate each purchase component individually. Or you can add it to the whole review so that readers could evaluate its general usefulness and value.

A Guide To Launching A Successful eCommerce Site

With the eCommerce economy poised for growth over the next few years, to be successful, retailers must get their name known online.

A Guide To Launching A Successful eCommerce Site

For retailers venturing onto the web for the first time or those needing the extra helping hand, we’ll walk you through one of the most significant steps to being an online success: launching an eCommerce site!

Successful brands start with creating a fully functional and accessible eCommerce website. This is the perfect place to get the ball rolling on your online success. Follow these simple steps to learn how to get your brand winning on the web.

This guest post is kindly provided by Katie Rose.

KATIE ROSE

KATIE ROSE
DIGITAL MARKETING ASSISTANT AT iWEB
Katie Rose is Digital Marketing Assistant at iWeb, a leading UK based eCommerce agency. iWeb are certified Magento developers with over 22 years experience designing and developing eCommerce websites.

The Importance of Images

Quick fact: customers remember 80% of what they see and 20% of what they read. Images are essential in making people aware of your brand and getting them to remember you!

Incorporate these points to have the ultimate eye candy eCommerce site:

  • The bigger the image the better it is (but remember to compress!);
  • Zooming options to help customers see exactly what they are buying;
  • Include product images from a range of angles;
  • Use all white backgrounds to help your product stand out;
  • All product images must be of high quality, particularly for magnification purposes.

Many businesses ditch the images and add text. Although having detailed product descriptions are a great addition to a product page and can help with SEO, too much text is off-putting to read. Plus, studies show it doesn’t always sink in. Concise snippets of information are all that’s needed on your eCommerce site.

LinkedIn Brand Promotion: 12 Tips to Beat Competitors

Today, LinkedIn is considered as a perfect marketing tool that helps business owners to promote their brands as well as establish new business connections in the related fields of activity.

LinkedIn Brand Promotion: 12 Tips How to Beat Competitors

However, as a tool, LinkedIn can unleash its full potential only if it is used reasonably. In this article, we will give you some tips how you can make the most of your LinkedIn brand promotion. So, let’s start.

12 LinkedIn Tips

Establish Right Connections

Since LinkedIn is primarily a business network, all your connections should present a certain value for you. So, do not connect random people just to grow your connection base, as your business will hardly benefit from this move at all. Instead, consider connecting colleagues, influencers, vendors, potential partners in your field, etc.