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New Players vs. Traditional Social Networks. Who will Get the Trophy?

We always strive to find out something new, funny, and unexplored. On the other hand, we like to use lovely and handy things, and online services are not the exception. In line with this, it seems to be absolutely natural that mastodons of social networking absorb up to 80% of global internet audience. But do they rest on their laurels or suffer fierce competition from new entrants? Let us consider this.

Most used global social networks

According to GlobalWebIndex, the current global ranking of Facebook looks invincible and has the shortest gap between the overall number of accounts and active user quantity. Only Instagram seems to be able to get the same ratio in the nearest future, while YouTube, Google+, Twitter, and LinkedIn users are more willing to abandon their accounts.

About 10% of users have no account in the mentioned above social networks, and this is a true confirmation of the online freewill.

Instagram increased its active users base by 23% in the Q4 2013, according to GlobalWebIndex, and it is the fastest growth among other platforms.

10 Tips for Boosting eCommerce Profits with Facebook from CEO of StoreYa

Editor’s Note: This post is provided for aheadWorks blog by Yariv Dror, CEO of StoreYa F-Commerce platform designed for automatically importing web stores into Facebook.

As Facebook continues to add thousands of users a day, it’s become evident that businesses of any size (from huge corporations to individual-run companies) can achieve big revenues through the social platform. I’m going to lay out exactly what you can do to experience sales jumps – all through the power of Facebook.

1. Facebook-based store is of the essence!

What would you rather do? Setup a Facebook page or fan profile and then spend countless hours managing social media posts and constantly trying to lure people from your Facebook page to your webstore? Why not cut out that major step altogether and make it as simple as possible for Facebook fans to buy from you?

There are services that within minutes can import your web store onto Facebook, turning the social site into another sales opportunity without adding any extra hoops for prospects to jump through.

2. Help your Facebook store stand out!

Your store needs to reflect your company’s unique personality and approach in every possible way. This includes the language, the colors, and the currency.

Now, we’re not suggesting that you stick website screenshots on your Facebook page. That will just look clunky and won’t achieve anything. Instead, integrating your brand elements with your Facebook page and store will allow your familiar icons and logos to be more socially – as well as visually – engaging.

3. Engage with your audience!

Remember that Facebook is a social network. When you switch to F-Commerce, you shouldn’t forget that social element either. People are there to talk, to have engaging conversations, and enjoy positive interactions. If your Facebook page is nothing but ads and discounts, that’s going to turn away a lot of your prospects right up front.

10 Tips How to Write Effective Facebook Posts

Having over 900 million active users, Facebook is the leading platform for brands to connect to consumers. The social network is the optimal resource to spread news and drive awareness among clients. To increase fan engagement, brands should share effective Facebook posts that will get shared and clicked-on.

Here are 10 tips for writing more effective Facebook Wall posts and get the most out of them.

Keep it short

People are scanning Facebook, not reading it. The longer the post is, the less engaging fans find it. Buddy Media research shows that Facebook posts with 80 characters or less receive 66% higher fan engagement, and posts that are less than 40 characters in length receive 86% higher engagement. Give links to long texts or use notes and your blog for topics needing over 140 characters.

Avoid complicated Wall posts

Interesting content can be added to Wall posts in the form of links, photos and videos. The data shows that simple posts achieve the most engagement for the retail industry. The two most effective types of brand posts contain a single photo attachment or use only words. According to Buddy Media, status-only posts receive 94% higher than average engagement.

Facebook vs. Pinterest – Friends or Foes?

Do we really need all this innumerous social networking websites and services? I ask myself this question every day and still have no answer. I’ve decided to raise this issue to find out your opinion.

Social networking websites are the way the 21st century communicates today. So it doesn’t really matter whether we like it or not, we have been involved anyway. Social networking websites opened new ways for doing business, gave a rich “soil” for advertising, social marketing and many other business tools.

Social networks formed the whole new way of life and we accept it! Society will never be the same.

To tell the truth, all these questions have raised after my acquaintance with Pinterest, the most fast growing social network service. I started to learn about it, and found very interesting facts:

  • Pinterest hit 10 million US monthly unique visitors faster than any independent site in history
  • 9 million monthly Facebook-connected users
  • Pinterest is generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined
  • From September 2011 to February 2012, the monthly unique visits to the Pinterest site grew over 866%

Can’t really imagine how it is possible, but figures don’t lie! I wonder whether Pinterest will replace the present social media giants, such as Twitter and Facebook. Would they become old news for Internet-community? Players could change, but not the game.

If to compare Pinterest users to other social media giants one to two years after launch, we will see that popularity of Pinterest is growing much faster.

Pinterest

Considering the fact that Pinterest is still in beta testing and invite-only mode, it already has more than 10 million users. I even can’t suppose how their number can enlarge after the registration will become free.

People became addicted to the social networks. Only imagine how many hours are spent on surfing the Internet and chatting with “friends” instead of living a real life with real friends! Don’t you think that an average man could become a victim of another great marketing course? How many more network services are we ready to stuff our life with?

There are too many questions that I don’t want to leave unanswered.

May be I’m making a mountain out of a molehill? What do you think about all this stuff? Leave your comments and tell what you think about all these new trends.

Get a Lot of Free Advertising and the Highest Traffic Rank

To have good positions at the modern competitive marketplace, store owners have to find new ideas for promoting their sites. It becomes more and more difficult to invent unique features that will attract customers precisely to your Magento shop.

There are certain tricks that can affect website traffic profoundly. If you want to make your online store really pleasing and popular, the Video Testimonials and Facebook Link extensions for Magento are ‘must have’.

Surprise for our Facebook fans!

We are really happy that social networks help Magento store owners stay in touch with us and follow us on Twitter, Facebook, Linkedin, and Tumblr. We do appreciate your activity and decided to prepare a couple of surprises for our Facebook fans in return.

The first one is that we’ve added a new “Get Discount” section on our Facebook page. Now you can learn about our discounts and promos exactly from this most popular social utility.

The second surprise you will find in this “Get Discount” section. If you are our fan, of course 😉

Be ready for the Facebook connection module!

This is announce of a forecoming product much anticipated by a number of our clients. Soon we are finishing the development but still there is space for some great ideas which we’d like to get from you by this post.

Currently our Facebook Magento integration extension will have the following:

  • Signup with Facebook connect
  • Automated updates on customer wall
  • Order variables can be embedded into the wall updates including product name, price, link etc.
  • Wall postings can be seen by all friends of the customer thus promoting your store between 20-milling Facebook audience!
  • Of course, all other usual benefits which you got with all our products: open source, great support, free updates, instant download, bug free warranty, great discounts when purchasing 2 or more products – everything you could expect from a brand product.

Estimated solution price – $99.00

Share your ideas today and become a beta tester and get a significant discount on the product!