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Follow Up Email for Magento 2 Posts

Follow Up Email 2.1 by Aheadworks Brings New Trigger Events and Functionality Improvements

Sending automated follow-up emails is a must-have functionality, especially if your customer base is rich.

Follow Up Email 2.1 by Aheadworks Brings New Trigger Events and Functionality Improvements

The more sending options and conditions you have, the better the response rate of your emails and stronger the customer loyalty to your brand are.

You may enumerate a lot of occasions to send emails to customers, but it will definitely include customer birthdays, submitted reviews, and created wishlists.

In fact, these are the new events we’ve just added to the Follow Up Email extension with this latest release. Please welcome Follow Up Email 2.1 for Magento 2!

New Events

New Wishlists and Wishlist Content Changes

Creating wishlists is the process that needs careful consideration and feedback from your side. The customers adding products to their wishlists are a half way from actual purchases, and they just need to be pushed a little more to complete their orders.

That’s exactly the incentive provided by the latest version of the Follow Up Email extension. In this case, the module automatically reminds customers about their wishlists if the ones meet some predefined and flexible triggering conditions.

The Most Important Email Marketing Trends in 2018

Email marketing remains one of the driving forces of e-commerce sales, and in 2018, its influence is predicted to grow even more.

Email Marketing Trends in 2018

Today, we will discuss the most promising email marketing trends of the current year.

Why Email Marketing?

By implementing email marketing strategies in their web stores, online merchants primarily get the following benefits:

  • Loyalty Establishment. By sending customers emails with relevant and informative content, merchants establish credibility and, as a result, strong relationships with their target audience.
  • Time & Money Saving. By scheduling email chains instead of individual messaging, merchants save their time. Besides this, email marketing is more cost-effective compared to other forms of advertising.
  • Better Visibility. Since people tend to regularly check their mailboxes, there is a high chance that they will be timely informed about brand’s new offers and engaged with the promotional content.

Undoubtedly, every store owner expects that all the above benefits will be followed by traffic and sales increases, which is quite right.

Email Marketing Future Perspectives

Email marketing trends often change, so merchants should stay abreast of the latest tendencies to make the most of their email campaigns.

In one of our previous articles, we already talked about such a promising email marketing trend as personalization. Now, we will explore some other equally important tendencies that will significantly influence the development of advertising emails in 2018.

Email Automation by Audience Segments

Automated email campaigns segmented by multiple customer audiences can bring great benefits to merchants.

The stats recently presented by the Direct Marketing Association show that targeted emails can increase total email returns on investments up to 77%. Such an impressive figure proves that customers willingly opt for the brands that offer them relevant content in their promotional emails.

The Best Ideas for Christmas Emails to Reach a Spike in Holiday Sales

Christmas is the time when it’s particularly important to attract potential customers and return the former ones by means of email marketing.

The Best Ideas for Christmas Emails to Reach a Spike in Holiday Sales

In this article, we will give you some ideas for the Christmas emails that will help you to prevent drastic declines in sales volumes during this holiday season. So, let’s start.

Christmas Email Marketing Best Ideas

Keep Customers Up-to-date

Customers should always be timely informed about the offers that are currently valid in your store so that they can include them in their end-of-the-year shopping plans.

For example, Rose&Dove, the American gift web store, recently organized the holiday sales campaign with the special offer that was available only during the so-called “holiday hours”. This way, the company sent its subscribers email reminders and created the sense of urgency among customers.

Share Gift Ideas

At Christmas, gift giving becomes one of the most discussed topics among shoppers. So, why not add some more value to your Christmas email campaign by sharing gift ideas with subscribers? This will only make them more grateful and loyal to your brand.

This holiday season, the Neiman Marcus clothing and accessories store, sends shoppers emails reminding them about its GiftNow service mainly designed for the last-minute gift buyers. In such emails, the company indicates the major benefits of this service, including prompt gift suggestions, size and color picking, free shipping services, and so on. By opening such emails, customers immediately see the value of this service, as its key benefits are highlighted with bright fonts.

The ASOS world-famous clothing store decided to present its Christmas gift ideas in a bit different way. The brand divided its special offers into several groups depending on the price segment of the products offered. In its marketing emails, ASOS presents these product groups in the form of individual sections, and the recipients can get gift guides on each particular group by clicking on the corresponding call-to-action button.

Using the ASOS’s technique in your Christmas emails, you can save your customers from the need to filter special offers in your store by prices. Instead, they will be directly forwarded to the appropriate holiday product catalog from their mailboxes.

Follow Up Email 2.0: Manage, Target, Test, Improve

Why don’t your follow ups work? Of course, you know the reason better, but bet it’s something about guessing, perhaps very professional and educated, still…

Follow Up Email 2.0: Manage, Target, Test, Improve
You know that you wander in the dark vainly trying to find out the points of influence on your shopping audience to make them recover carts, send you some valuable feedback or make repeated purchases. Now you can turn the situation in your favor.

Follow Up Email 2.0 for Magento 2

Follow Up Email 2.0  is now ready to dispel the darkness and offer you a solution for easily managed, precisely targeted, comprehensively tested, and highly-efficient follow-ups.

Business Values

  • Successful new and repeat sales;
  • Effective retention of current shoppers;
  • Continuous customer relations and high brand loyalty;
  • Clear insights for performance enhancements.

aheadWorks Magento 2 Extensions Embrace an Advanced Approach

With the advent of Magento 2 aheadWorks proclaims a new advanced approach to the development, support, and enhancement of our products. We are achieving this by means of three basic tenets.

Magento 2 Extensions

Magento 2 Extensions Advanced Approach

Ahead-of-the-curve Functionality

The first batch of Magento 2 extensions is largely inspired by our customers and we plan to make this approach traditional. With this in mind, we added some questions to our demo store tutorials and this way want to encourage you to contribute to the functionality and design of our products.

Our cooperation is the most effective way to build right Magento extensions

We believe that our cooperation is the most effective and beneficial way to build right Magento extensions covering real ecommerce needs and welcome everyone to exchange views and ideas.

Products to Run a Business, not Just a Store

Daily use of our products by numerous store owners and customers made us to carefully consider the Magento administration processes and make them time saving and intuitive.

We consciously put backend usability at the forefront and implement the most straightforward workflows in the operational logic of our modules. This way, our extensions avoid excessive actions, repeated steps, and vague interface.

We consciously put usability at the forefront

We press for seamless learnability and memorability of our products due to intuitive layout and handy navigation allowing Magento admins to easily accomplish their daily tasks.

Easily Customizable Solutions

And finally, as soon as you need to customize some of our products, we do our best to make this process largely unobstructed.

We develop our modules compliant with Magento 2 extension development guidelines in terms of coding standards, architecture, packaging, and integration abilities. Our extensions are based on the scalable architecture and thoroughly commented clean code.

We do our best to make customizations unobstructed

Magento 2 Extension product packages also include the dedicated development documentation designed to streamline the process of customization.

Pioneering Magento 2 Extensions by aheadWorks

Our pioneer extensions, Follow Up Email and Advanced Reports, embrace the mentioned above principles and open the aheadWorks Magento 2 portfolio.

Follow the tutorials in demo stores to evaluate the functionality, design and business logic of the extensions and leave your feedback. We really appreciate it.

The Follow Up Email Magento 2 extensionFollow Up Email

Follow Up Email is one of those time-tested tools, which brings your relations with customers to the new level. Triggered emails are closely related to the customers’ activity and deliver only accurate and timely information.

Follow Up Email events are repeatedly approved by live online stores and modern business logic. All the provided events are grouped under Marketing -> Follow Up Email by aheadWorks -> Events.

Each event reflects potentially beneficial occasions for email marketing able to create new conversions. Event sections feature email templates to be used in certain cases. By default, Follow Up Email offers you a collection of ready-to-use predefined templates and useful hints added to each section.