How to Effectively Promote Upsells and Cross-sells in a Web Store with the Aheadworks Extensions
Up-selling and cross-selling are the methods that are widely used by e-commerce businesses to increase the purchasing activity in their web stores.
In this article, we will consider how online merchants can reasonably implement these methods to drive sales by taking advantage of the Aheadworks extensions.
Why Up-sell and Cross-sell Products?
According to the statistics, the up-selling method can increase sales in a web store by 4% and more.
Effectively organized up-selling and cross-selling techniques can positively impact the following web store performance aspects:
- The number of product orders;
- Conversion rates;
- Customer browsing and purchasing experience.
So, let’s consider how online merchants can effectively use these methods.
Up-selling & Cross-selling Best Practices
Offer Product Upgrades
The up-selling method can be used in a web store by offering upgrades to the related product items. In this case, customers who dissatisfied with the overall quality of the product chosen can buy its more advanced version at a higher price.
By this way, a merchant encourages customers to make a larger purchase. For example, the Dell hardware store offers up-sells to customers in the form of more advanced configurations of their products right on the product pages. The ProFlowers resource uses this technique by offering upgrades to its vases.