Follow Up Email Posts

How to Effectively Promote Upsells and Cross-sells in a Web Store with the Aheadworks Extensions

Up-selling and cross-selling are the methods that are widely used by e-commerce businesses to increase the purchasing activity in their web stores.

How to Effectively Promote Up-sells and Cross-sells in a Web Store with the Aheadworks Extensions for Magento 2

In this article, we will consider how online merchants can reasonably implement these methods to drive sales by taking advantage of the Aheadworks extensions.

Why Up-sell and Cross-sell Products?

According to the statistics, the up-selling method can increase sales in a web store by 4% and more.

Effectively organized up-selling and cross-selling techniques can positively impact the following web store performance aspects:

  • The number of product orders;
  • Conversion rates;
  • Customer browsing and purchasing experience.

So, let’s consider how online merchants can effectively use these methods.

Up-selling & Cross-selling Best Practices

Offer Product Upgrades

The up-selling method can be used in a web store by offering upgrades to the related product items. In this case, customers who dissatisfied with the overall quality of the product chosen can buy its more advanced version at a higher price.

By this way, a merchant encourages customers to make a larger purchase. For example, the Dell hardware store offers up-sells to customers in the form of more advanced configurations of their products right on the product pages. The ProFlowers resource uses this technique by offering upgrades to its vases.

Follow Up Email Security Patch

As far as we take the safety of our products just serious Aheadworks releases one more security patch for our Follow Up Email extension for Magento 1 stores.

Further tests showed that it contains some more potential vulnerabilities able to provide cyber criminals with an opportunity to get access to the Magento file system. In the affected versions of the extension (3.5.8 and above) attackers were likely able to create and read files through the discovered controller vulnerability.

Security Issue: Follow Up Email Vulnerability

Due to the found security issue we strongly recommend our Magento 1 customers to update the Follow Up Email extension till the latest secure version.

Security Issue: Follow Up Email Vulnerability

Recently, Aheadworks discovered a potential security vulnerability in its Follow Up Email extension for Magento 1 stores. The vulnerability is related to a potential opportunity of SQL injections and unauthorized access to Magento databases.

This issue was discovered in a short range of the Follow Up Email versions from 3.5.11 till 3.6.5. So, you do not need to update the module if you have installed other versions of the extension.

We strongly advise current Follow Up Email customers with the affected versions to update the module till the 3.6.6 version from their personal accounts or download the patch.

If you have any questions regarding the above security issue, please contact our support team.

 

Follow Up Email 3.6 – More Rules, More Freedom

No doubt email marketing is a strong sales promotional tool, which is in some cases more effective than advertising or PPC.

Convincing emails are able to smash barriers between customers and purchases and provide them with strong evidences regarding the value of your products.

Follow Up Email update

It sounds simple, but commonly not so easy, when it comes to the real implementation.

Note: 48% of sales people never follow up with a prospect, 25% make a second contact and stop, 12% make more that three contacts.
But:
2% of sales are made on the first contact, 5% of sales are made on the third contact, 80% of sales are made on the fifth to twelfth contact.
Source: Big Bang Data.

Scheduling right time emails and providing relevant and exclusive content is difficult in the current fast-paced business environment.

The Follow Up Email extension is the very solution, which allows you to overcome such obstacles and send effective and well-timed emails. It provides you with all necessary tools:

  • Personalization;
  • Possibilities for engaging and relevant content;
  • Audience segmentation;
  • Detailed tracking;
  • Bulk editing;
  • Automatic initialization.

During its long history of constant functionality improvements Follow Up Email received multiple useful features, what makes it stand out from other similar Magento solutions. And the new functionality of the current update strengthens its advantages even more.

New Features

Unsubscription from All Emails
The freedom of choice is one of the basic needs a person have and customers are no exception. They really appreciate the opportunity to cut down the buzz in their email boxes.

For the purpose, you should just use the url_unsubscribe_from_all variable in your follow-up email templates.

Advanced Targeting of Custom Emails with the Help of Market Segmentation Suite

Last time we described how to create static blocks and show them only to specific audience with the help of Market Segmentation Suite (hereafter MSS). Follow Up Email and MSS integration is in the spotlight today.

Follow Up Email

Magento Follow Up Email

The Follow Up Email extension is extremely powerful as its numerous features cover almost the entire possible and ever needed follow-up functionality, including abandoned cart recovery.

It can track and send notifications to Magento store visitors who abandoned their shopping carts and restores them with just one click from the link sent in the email notification. With this module you can greet customers on their birthdays, generate automatic coupons and more:

  • Specify the Google Analytics tracking code for emails and analyzes the effectiveness of your campaigns;
  • Create and deploy specially-targeted product promotions based on customer wishlists;
  • Ask your client’s opinion on the product bought suggesting him/her to leave a review;
  • Create mail log that can be accessed from the admin area with the ability to preview and manually send/delete emails;
  • Create unlimited number of tiers in mail chain;
  • Create unlimited number of rules;
  • etc.

With the MSS extension Follow Up Email obtains advanced functionality – audience targeting.

Use Case: MSS + Follow Up Email Integration

Task description: recover abandoned carts and offer various discounts to different segments of customers depending on their purchase history, country and etc. In this use case, we encourage regular US customers to complete their purchases and offer them a 20% discount for the products contained in their abandoned carts.

Step 1. Follow-Up Email Creation

Newsletter Template Creation

Create a newsletter template by filling in the required fields and specify the template content.

Note: In the Template Content field you can use predefined variables. Here you will find the complete list of variables .

Top 10 aheadWorks Bestselling Extensions of 2013

Editor’s note: 2014 is here, and at the beginning of each year we are used to sum up the results of the previous year and make plans for the future. Today we highlight the most successful aheadWorks extensions of 2013 and give you their following characteristics: MC star rating, number of reviews, and updates frequency.

Magento Follow Up Email extension

Follow Up Email

  • Magento Connect star rating: 4.6 (4.6/5)
  • Reviews: 95 (44 in 2013)
  • Version: 3.5.8 (ver. 3.5.2 – 3.5.8 released in 2013)

New features added in 2013:

+ SKU limit of 255 characters was eliminated;
+ Option to disable triggering of duplicate events;
+ Brazilian Portuguese (pt_BR) locale added;
+ Abandoned cart emails can contain cross sells block.

Useful Solutions to Prevent Cart Abandonment

Editor’s note: Cart abandonment is one of the most disturbing problems for online merchants and the most complex one. Its solution is based on numerous practical experiments and at the same time requires substantive analysis and statistics to be successfully resolved. In this article we’ll highlight some modules you can use to reduce cart abandonment in Magento-based stores.

Abandonment rate constantly increases. The aggregated data from several sources shows the following trend:

Abandonment Rate
Source: Baymard Institute

As you see, for seven years abandonment rate increased by 11.47% and seems to continue growing. Average abandonment rate really disappoints when you get the insight that customers abandon nearly four of the five shopping carts.

According to statistics customers mostly abandon their carts due to price issues (see the diagram above). Almost all of these issues are aside from the particular ecommerce software functionality and depend on specific pricing policy of every single online store.

However, aheadWorks offers some effective solutions for Magento-based stores which will mitigate customers’ perception of price and prevent them from abandonment.

Top-10 aheadWorks Extensions of 2012

Year 2012 didn’t fade into obscurity and be sure we didn’t cover up the results of the year and its accomplishments. Let’s open the calendar and take a look at milestones that defined the past 12 months for aheadWorks team. Amazing thing – this “apocalyptical” leap year turned out to be really successful and rich in pleasant events for us and our partners and customers.

As one of the leading providers of Magento extensions, aheadWorks joined the conferences in the USA, Germany, France, Ukraine, the UK and Poland. In most of them we were entitled to Silver Sponsorship.

We are not used to rest on laurels and 2012 proved it right. As many as 9 new extensions were released, including your favorite One Click Checkout and Magento Affilate. A lot of existing extensions were updated as well as 6 significant themes that are compatible with Magento CE v. 1.6.0.0 and v.1.7.0.0.

We are also proud of a new service, aheadCommerce, an innovative solution for creating tablet storefronts, released in 2012.

To complete the picture of the previous year, we display the Top-10 bestselling aheadWorks extensions of 2012. This top-listing also includes the quantity and quality of extensions feedback, written by our customers. The most interesting reviews accompany the modules below.

Follow Up Email 3.5 Knocks on Your Door! Support of Up-sells, Cross-sells and Related Products Is Provided

If for some reason you have marked December 11, 2012 in the calendar, but now rack your brains trying to recall the event, I will help you out.

Last week I announced the release of the Follow Up Email 3.5 version for today and leaked some of its new features. It turned out, we outdid ourselves and came up with more updates than first planned. I guess it’s not bad, huh? 🙂 As far as Follow Up Email 3.5 is so awaited, let’s refer to its core right away.

Follow Up Email 3.5

Follow Up Email 3.5 Will Support Up-sells, Cross-sells and Related Products

Do you need to be fully aware of customer behavior in your store to react accordingly? Sure, you do! That’s why it is a wise decision of yours to install or plan to download the Follow Up Email extension which is a powerful auto-responder and customer relationship tool to keep track of your customers automatically on an ongoing basis.

Your growing expectations towards Follow Up Email motivate us to constantly upgrade this extension until, perhaps, it becomes perfect enough to bring you 100% revenue growth per month 😉 We are now one step closer to this goal, updating Follow Up Email to 3.5 version. Its official release is scheduled for December 11, 2012, but I am unable to remain silent and prevent news leak from happening.

Welcome updated User Guide for the Follow Up Email module!

Today we are glad to introduce you the renewed User Guide for the Follow Up Email Magento module, a great customer relationship tool. We updated the manual for this extension and described all new core features implemented since 3.1.1 version.

Besides general settings and examples of follow-up emails creating, you will find out how to set up Google Analytics to analyze the efficiency of your follow-ups, and how to better organize your notifications sending.

Download the new Follow Up Email User Guide from the product page!

P.S. By the way, the User Guide for what aheadWorks extension are you short of?

More Info
The Magento 2 Abandoned Cart Email extension is one of our first extensions made for Magento 2 stores and now its 1.1 version is already available. The same as for the previous version of Magento this functionality is still greatly required by merchants and the module didn’t disappointed its fans. It holds the same features and even above allowing customers to recover abandoned carts, ask for reviews, send automated greetings, etc.

Some real-life experience with Follow Up Email

I hope you all know our Follow Up Email Magento extension, a powerful auto-responder. Since the 3.3 version, this customer relationship tool allows generating coupons automatically and inserting them in follow-ups. So you can send discounts to customers who abandoned their shopping carts as well.

I decided to find out how effective using such coupons was. I contacted one Magento-based store owner (he did not wish to be identified) who ran Follow Up Email and asked him to share abandoned carts statistics with us. I was really impressed by the results!

Divide and conquer with the newest versions of our Magento extensions

Target marketing can be the key to business success. But what’s the secret? Divide and conquer.

This simple idea underlies the target marketing. Break the market into segments and concentrate your marketing efforts on the key group of potential customers.

Today we release the aheadWorks Magento extensions that were modified for you to get the best results in your target marketing. With their help, your promotions and sales become easier and more cost-effective.

Already Track your Follow-Ups in Google Analytics?

Follow Up Email

A study done by the Association of Sales Executives revealed that the majority of sales happen after the follow-ups.

With the Follow Up Email extension, you can make the emails automatically sent to customers on any event – abandoned cart, order obtained certain status, customer added product to wishlist, etc. This indispensable tool will help you win more sales and always stay in close touch with your consumers.

Since the latest update of Follow Up Email, you can specify a tracking code for every rule and analyze the efficiency of your follow-ups in Google Analytics.

Today we are excited to release Follow Up Email v.3.3.4 with the following bug fixes:

  • Error on running cron
  • Emails sending improvements
  • Newsletter template disappears from FUE rules if it has been changed
  • Minor bug fixes

Learn more about the extension features and play with the Follow Up Email demo on the product page.

The Holiday E-tailing Season is Here. Are You Ready for It?

Although there are still about two weeks before the end of the year, online spending is increasing each day. It’s a sign for merchants to spread the word about their holiday campaigns and remind online customers of abandoned shopping carts or different benefits they can get.

The newly updated Follow Up Email v.3.3.3 and Facebook Link v.2.1 extensions will help reach the goal.

Follow Up Email

The Follow Up Email extension is a powerful auto-responder and customer relationship tool that helps keep your site in the customer’s mind always. Use this automated email follow up Magento module and you’ll never lose track of your customers even if they have abandoned their shopping carts.

Today we’re releasing Follow Up Email v.3.3.3 with these new features:

  • New customer subscription/unsubscription events
  • Google Analytics Tracking Code to URL

The following bugs have been fixed in Follow Up Email v.3.3.3:

  • Expired coupons deletion
  • Issues with excluded categories
  • New customer sign up event improvement
  • Minor bug fixes

Please learn more about the extension features and try Follow Up Email demo on the product page.

The Facebook Link extension for Magento helps you promote your store among your customers’ Facebook friends quickly and easily. You can configure the module so that if a customer logs into your store using his Facebook account and makes a purchase, a post is automatically left on the customer’s Facebook wall, giving details of the order items or with your store notice.

Since the latest update some bugs have been fixed in Facebook Link v.2.1:

  • ‘Login via Facebook’ button can’t be translated in AW_FBIntegrator.csv
  • ‘Share Customer Accounts’ option isn’t supported
  • ‘Like’ button W3C validation fails
  • ‘Like’ button isn’t shown without valid App ID and App Secret
  • Each Magento page creates 2 requests to Facebook API

Find the extension demo and features on the Facebook Link page.

Facebook Link