Frequently Bought Together Posts

12 Useful Tips for Successful Cross-Selling

The current level of competition makes the acquisition of new customers a very challenging task and, it’s no wonder that, merchants try to increase repeat purchases and the AOV by all means.

Cross-selling is one of those advantageous marketing methods, which makes it possible. This marketing tactic obtains several benefits valuable not only for merchants, but for customers, as well.

Advantages of Cross-Selling

Benefits for both sides
Cross-selling is profitable for sellers as it allows them to sell more, closely tie customers to their products, and make them purchase again. However, it is also advantageous for customers since they can buy required supplementary products in one place and save time.

Sellers get more sales
Even though, the price of related products can’t be compared to the price of the original purchase, if properly arranged, cross-selling can draw really substantial revenues. For instance in 2006, Amazon reported that tremendous 35% of the year’s sales came from cross-sales. This example confirms a great potential of cross-selling marketing for e-commerce.

Sellers retain customers and extend their lifetime value
Customers perceive unobtrusive cross-selling products as useful and sometimes necessary add-ons and therefor positively treat them. As a result, sellers can gain more trust and extend the lifetime value of each customer.

Nevertheless, any marketing method has some restrictions and effective ways to be successfully implemented in practice. Below you will find 12 tips, which can make your cross-sells even more efficient.

Effective Cross-Selling Tactics

Know your customers before cross-selling
Relevant products may differ for different customer groups. Cross-selling offers of cameras for professional and amateur photographers will likely require different supplementary items. You can offer interchangeable lenses in the first case, and a camera case – in the other.

In 2006, Amazon reported 35% of the year’s sales came from cross-sales. Source: Amazon

Sell only relevant items

Make sure that the offered additional items complement the original product or better create additional value with it. Irrelevant items just distract your customers and create useless informational noise.

Make your cross-selling offers sound natural
Customers usually higher evaluate a valuable advice rather than urging calls. So, you should create easily perceived and neutral enough names for your cross-selling promotions: “Customers who bought this item also bought” or “Frequently bought together”. These are the axiomatic examples by Amazon, which were successfully tested and accepted by multiple marketers worldwide.

6 eCommerce Tools for Successful Cross-selling (Part 1)

If you want to promote products in your e-store, you need certain gimmicks for it. This overview is supposed to help you make the right choice from a wide range of cross-selling software for Magento from aheadWorks.

All the extensions mentioned in the post give your customers a genuine idea of other products that might be useful to them. When your customers are in the mood to buy, a glimpse of popular products is all they need to spend more money.

Previous purchases influence

Recommendation is the best kind of advertising. People tend to trust other customers’ opinions finding them truthful and reliable. Customers think: “If others buy these products, it must be OK for me to do it too.” Recommendation software plays on the human tendency to be influenced by what others have done.

Frequently Bought Together 1.1.7 released

Today we would like to pay your attention at the Frequently Bought Together upgrade which includes following minor bugs fixes:

  • Considering primary product custom options in price
  • Magento Enterprise compatibility

Remember one of the advantages you always gain with aheadWorks products – free upgrades at least in current version branch? Then what are you waiting for? Update now and learn all the benefits you get with Frequently Bought Together on the extension page.

Frequently Bought Together 1.1.6 released

A new feature – taxed prices displaying – was implemented and the following bugs were fixed in the Frequently Bought Together extension:

  • out of stock products
  • price for product with options
  • checkboxes for configurable products
  • currency conversion

You can view more detailed information about this extension on the Frequently Bought Together page.

New extension – Frequently Bought Together

Frequently Bought Together

Frequently Bought Together extension continues our line of Amazon’s innovative techniques adaption on Magento platform. This module has been created to substitute and significantly improve functionality and usability of Magento core module Related Products.

During the installation Frequently Bought Together turns off Related Products block and allows you to choose where to display its content by inserting a simple code in your CMS. Once embedded, the extension displays related products in a neat, comfortable and modern way, employing smooth and eye-catching AJAX and JavaScript effects. Frequently Bought Together does not only enrich your store content and make it look web 2.0 – it also attracts and encourages your customers to put additional products in their cart, increasing your cross sells and total purchase amount.

From AJAX side the module is powered by Pico JavaScript library – an in-house project of aheadWorks Co.

Frequently Bought Together takes its honored place in our set of perfectly crafted Magento sale motivation extensions.

For more information and demo visit the product page –