International Holiday Sales Preparedness Primer
Ready or not, the holiday season is fast approaching, and that means it’s time to finalize your eCommerce strategy for making the most of this crucial time of year.
While domestic demand in the U.S. is expected to increase yet again throughout the holidays, one often over-looked opportunity by e-tailers during this critical time is the global market.
Ensuring you’re successful with overseas buyers this holiday season means having the right tactics and messaging in place ahead of time. We’ve put together a few things to consider now so your store can tap the potential from abroad this holiday season and beyond.
Know the key shopping dates across the globe
While we all know how important Black Friday and Cyber Monday are to ensuring a successful holiday sales campaign, don’t neglect the key dates from around the world that are just as important to international buyers. Click Frenzy in mid-November is one of the largest online shopping events in Australia, while Green Monday (the 2nd Monday in December) is actually the natural peak day for online sales around the world. Don’t forget Boxing Day in the UK, Canada, and sections of Australia, Hatsu-Uri or New Year’s Sale in Japan, and Diwali in early November in India. Last but not least, don’t forget China’s Singles Day (November 11, or 11.11), which is bigger than Cyber Monday and Black Friday combined in terms of sales volume.