Gift cards are greatly beneficial sales and marketing incentives increasing revenue and attracting new customers.
Absolutely all global brands issue gift cards, either digital or physical: Visa, Apple, American Express, Amazon, Walmart, Victoria’s Secret, Starbucks, Nike, IKEA, Best Buy, iTunes, eBay, Burger King, Hyatt, Skype, Fridays, Adidas, GAP, Columbia, and so on.
Annually, digital gift card market rises by 29% and customers do not only use their values, but spend by 20% more than the initial gift card nominal, according to giftcards.com.
All these make gift cards a mandatory element of any marketing strategy, but you need to find the most advantageous and beneficial way to introduce this functionality to your customers.
The Gift Card extension is designed specifically for Magento 2 based stores and offers you all necessary functionality to tap this beneficial area.
The module allows you to create a new product type – Gift Card. This product is purchased by consumers and further sent to their friends via emails or physically.
Recipients get gift card codes and enter them in shopping carts. They can use gift cards fully or partially, once or several times, if the price of products they purchase is smaller than the gift card amount.
As far as birthdays are the most popular occasions for purchasing gift cards (according to giftcardgranny.com, 81% of customers purchase gift cards for birthdays) the module allows you to create a festive mood and greatly pleasure your customers and their friends. We all know that giving gifts is as nice as getting them.