Useful Solutions to Prevent Cart Abandonment
Editor’s note: Cart abandonment is one of the most disturbing problems for online merchants and the most complex one. Its solution is based on numerous practical experiments and at the same time requires substantive analysis and statistics to be successfully resolved. In this article we’ll highlight some modules you can use to reduce cart abandonment in Magento-based stores.
Abandonment rate constantly increases. The aggregated data from several sources shows the following trend:
Source: Baymard Institute
As you see, for seven years abandonment rate increased by 11.47% and seems to continue growing. Average abandonment rate really disappoints when you get the insight that customers abandon nearly four of the five shopping carts.
According to statistics customers mostly abandon their carts due to price issues (see the diagram above). Almost all of these issues are aside from the particular ecommerce software functionality and depend on specific pricing policy of every single online store.
However, aheadWorks offers some effective solutions for Magento-based stores which will mitigate customers’ perception of price and prevent them from abandonment.