Guest post Posts

Coding Basics: “3 Magento 2 Extensions by Aheadworks We Use to Improve SEO”

We would never be able to spread the word about our products so efficiently and make our extensions so popular among the end users without our multiple loyal partners.

Coding Basics: “3 Magento 2 Extensions by Aheadworks We Use to Improve SEO”

Despite the strong competition among the Magento extension providers most of our partners remain committed to our products and sincerely consider them the best alternatives for their custom projects. Most of them have their own prefered solutions for different goals and areas of their clients’ Magento stores.

Today we’d like to share one more opinion on our modules provided by our authorized partner Coding Basics regarding possible SEO enhancements on Magento 2.

Magento 1 vs. Magento 2: Should I Stay or Should I Go

Back in November of the last year, when Magento 2 was launched, it garnered a lot of excitement. And, in the next couple of months, the popularity and awareness of it increased manifold.

Magento 1 vs. Magento 2: Should I Stay or Should I Go

Many early adopters have already started experiencing the benefits by migrating to Magento 2, for example Venroy, a fashion portal that specialises in male beach resort wear.

“Magento 2 has played an important role in helping us reclaim our brand and reconnect with our customers. With a production schedule of only 8 weeks, we were able to use much of Magento’s capabilities ‘out of the box’ to deliver a unique, mobile optimized brand experience. Magento has transformed our business and delivered exceptional results from the get go,“ said Sean Venturi, co-founder of Venroy.

However, while a number of Magento 1 users migrated to Magento 2, others were happy to keep using Magento 1. And, those who heard about and plan to adopt the latest Magento 2 are unsure whether it is worth considering. The reason for this, as we can see it, is simple. Store owners are not fully aware of the Magento 2’s potential and how to capitalise it to their advantage.

10 Tips for Boosting eCommerce Profits with Facebook from CEO of StoreYa

Editor’s Note: This post is provided for aheadWorks blog by Yariv Dror, CEO of StoreYa F-Commerce platform designed for automatically importing web stores into Facebook.

As Facebook continues to add thousands of users a day, it’s become evident that businesses of any size (from huge corporations to individual-run companies) can achieve big revenues through the social platform. I’m going to lay out exactly what you can do to experience sales jumps – all through the power of Facebook.

1. Facebook-based store is of the essence!

What would you rather do? Setup a Facebook page or fan profile and then spend countless hours managing social media posts and constantly trying to lure people from your Facebook page to your webstore? Why not cut out that major step altogether and make it as simple as possible for Facebook fans to buy from you?

There are services that within minutes can import your web store onto Facebook, turning the social site into another sales opportunity without adding any extra hoops for prospects to jump through.

2. Help your Facebook store stand out!

Your store needs to reflect your company’s unique personality and approach in every possible way. This includes the language, the colors, and the currency.

Now, we’re not suggesting that you stick website screenshots on your Facebook page. That will just look clunky and won’t achieve anything. Instead, integrating your brand elements with your Facebook page and store will allow your familiar icons and logos to be more socially – as well as visually – engaging.

3. Engage with your audience!

Remember that Facebook is a social network. When you switch to F-Commerce, you shouldn’t forget that social element either. People are there to talk, to have engaging conversations, and enjoy positive interactions. If your Facebook page is nothing but ads and discounts, that’s going to turn away a lot of your prospects right up front.

Motivational Speech for eCommerce Merchants and Developers about the Importance of Taking Risks

Justin ButlionThis inspirational post is written by Justin Butlion exclusively for eCommerce & Magento merchants and developers who regularly read aheadWorks blog. Justin Butlion is the Content and Social Marketing Manager of Yotpo*.
Justin loves to blog about eCommerce, online marketing, web development, and entrepreneurship.

Our world is full of choices. What should we eat for breakfast? Where should we go on vacation? Every choice leads to a decision, and each decision to an outcome. Whether consciously or unconsciously, we make these decisions based on our perceived benefits from each possible choice.

In the eCommerce world the “benefits” that we are focusing on are increased sales, and increased profit. We want to make money, and each business choice that we make should bring us to that end. But seeing what is going to lead us to make the most money isn’t always easy, and sometimes even when we see a great opportunity, we shy away.

Why is that? Generally, it’s because we’re scared; we can’t risk it.

Magento Education: Six Indispensable Free Resources For Magento Developers

Editor’s Note: The series of posts about Magento education for users and developers are provided exclusively for our blog by Graeme Caldwell, an inbound marketer for Nexcess.

We have already taken a look at six best Magento resources for online retailers. It’s time to address a thriving community of developers. Two of the causes of Magento’s immense popularity are its openness and extensibility. Anyone willing to learn PHP can develop an understanding of how Magento works under the hood.

Whether you want to become a Magento master, develop a decent comprehension of how Magento works to be a better retailer, or simply scratch an itch by creating an extension that adds functionality, there are plenty of freely available resources for learning how to hack on Magento.

It can be hard to find the diamonds in the rough when it comes to educational material on the Internet, so we’ve compiled a list of six resources that every Magento developer should have bookmarked.

Magento Development

Magento Education: Six Indispensable Free Resources For Magento Merchants

Editor’s Note: The series of posts about Magento education for users and developers are provided exclusively for our blog by Graeme Caldwell, an inbound marketer for Nexcess.

Magento is by far the world’s most popular open source online retail platform. Much of that popularity is the result of Magento being a very powerful piece of software while at the same time having a fairly low barrier to entry. Anyone with the dream of selling online can have a store with all the features they need to make their business a success.

However, like any complex piece of software, Magento comes with a learning curve. Online retail is a specialized domain of knowledge. Access to decent learning resources can make the difference between getting a Magento store deployed and generating revenue quickly and wasting time making needless mistakes.

Fortunately, both Magento and its community have created a large amount of valuable educational material and made it freely available. In this article we’ll have a look at six of the best resources for getting up to speed on our favorite retail platform.

Migration to Magento: Is It Gonna Be a Bumpy Ride?

Editor’s Note: This post is provided for our blog by Mariana Onysko, Head of Marketing Department at MagneticOne. We are working on making aheadWorks blog a true Magento herald, where companies can highlight existing Magento issues and their ways to solve them. This article contains recommendations for merchants to consider from our Ukrainian colleagues while migrating to Magento and pitfall to be aware of.

One of the established eCommerce tendencies of 2013 is the Great Migration of the stores. 49% of today’s online merchants have considered switching their current shopping solutions within the next 2 years. Almost a half of store owners migrating today chooses Magento as their new eCommerce destination.

Nothing weird that Magento totally conquers the world with its vastness and magnificence. The widest functionality, hence unlimited possibilities, free and open source allow doing whatever you wish for free. Still, all these benefits can become a real problem when it comes to data migration.

What should you be ready for?

So, you’ve decided to migrate to Magento? No matter which way you’ll choose to do it, there are a couple of issues you had better considered.

What’s New in Magento Universe? Learn More about The Community Events from Thomas Fleck

Thomas_FleckEditor’s Note: The series of posts are provided exclusively for our blog by Thomas Fleck, CEO of the Netresearch App Factory.

What is Meet Magento?

We started organizing Magento events back in 2009. The first Meet Magento took place in Leipzig, Germany with about 270 attendees. Since that, the event has grown steadily and also spread to other countries like the Netherlands, Belarus, Poland and Brazil. Last year all Magento events together reached more than 1,500 attendees.

The target group of the Meet Magento events is the whole Magento ecosystem. It is a platform to bring merchants, developers, agencies and partners together. There is no other event which facilitates such interaction with the whole community. Therefore, Meet Magento is the leading independent community-powered Magento conference.

Watch this video for a better understanding of what Magento community really is.

eCommerce in the Netherlands: Be Aware of Local Laws and Offer Prevailing Dutch Payment Solution

Editor’s Note: This post is provided exclusively for our blog by Guido Jansen, Magento Evangelist and eBusiness consultant at ISM eCompany, one of the largest Magento companies in the Netherlands. Guido is deeply involved in the Magento community since 2008 and is one of Dutchento community founders.

Since 2003 I was involved in several open source projects, doing mainly consultancy and some project management besides my Psychology studies. I started the online Dutch Joomla! community in 2004 and also organized national events for that community. In 2008 I came into contact with Magento and was really enthusiastic about it right from the start. Since people with webshops on Magento purposefully earn money with it (which is not always the case with a regular Joomla! website), budgets for developing Magento webshops are much higher, and thus, it is more interesting market.

I copied the Joomla! model to Magento and started a local online community, organizing national events and doing consultancy work.

Magento position in the Netherlands

Despite the economy being at a low point, eCommerce is still growing in the Netherlands. There’s a great interest in the Netherlands for Magento and related services. For instance, if you use Google Insights to track interest for “Magento” in the last 12 months, you’ll see the Netherlands on top.

The App Factory Does Not Plan to Compete with Magento Connect

Thomas_FleckEditor’s Note: This post is provided exclusively for our blog by Thomas Fleck, CEO of the Netresearch App Factory.

I believe, you have already heard about the App Factory marketplace and now you wonder what it really is and how it is related to Magento Connect – rival or affiliate? Today I’ll give you the answers to these questions and explain how we accept modules in there.

The App Factory is a platform for Magento extensions, operated by Netresearch. We worked as a Magento Enterprise Partner in the past and currently we are a Preferred Extension Development Partner of Magento. Furthermore, we are organizing lots of Magento events like Meet Magento Germany, Meet Magento Brazil, Developers Paradise and will keep aheadWorks blog readers posted about the upcoming meetups.

What is the App Factory?

The App Factory is an international marketplace of verified Magento extensions aimed at online retailers and agencies.

Your Online Store Is Immune to a Fraud? Really?

Don BushEditor’s Note: This post is provided exclusively for our blog by Don Bush, Vice President of Marketing at Kount. Don works with online retailers, industry analysts, consultants, law enforcement and trade associations to determine the latest threats to eCommerce businesses. Don has been a regular speaker on fraud topics at several industry events in the U.S. and Europe.

Fraud is a nasty issue that most eCommerce business owners and managers don’t like to talk about. They see the detection and management of fraud as a cost center, a necessary evil the company has to deal with. While this attitude is pretty common, it couldn’t be more wrong.

According to a recent online business survey, the average order rejection rate due to the suspicion of fraud is 2.8% in the U.S. and 7.8% internationally. If your company is near the average, this means you spend valuable time, money and resources to drive traffic to your site, convert lookers into buyers and still end up rejecting a significant number of orders, because they look suspicious.

I will help you as much as I can by revealing types of online fraud to be aware of and a few ways to minimize fraud losses.

My Impressions on Magento Hackathon in Berlin: Everything Just Felt Right and Comfortable

Editor’s Note: This post is provided exclusively for our blog by Fabian Blechschmidt, a Magento Certified developer, organizer and one of participants at Magento Hackathon in Berlin.

My dreams and expectations mentioned in the blog post about Magento Hackathon in Berlin came true. I realized that it is easy to make Magento hackers happy: give them tables, electricity, Wi-Fi and the list of projects. And the freedom to decide what to do.

What we had and what we’ve done:

– around 2 days of hard hacking

34 awesome Magento developers

– built/extended 13 GitHub repositories. You can get acquainted with all projects here on GitHub.

The Dependency Injection and Magento report by Tim Bezhashvyly and the presentation of Karl Spies about doing Git right are also available.

Matthias Zeis: Bring Developers in One Room and in Three Hours You Will Get More Than in a Month of Reading Numerous Blogs

Matthias ZeisEditor’s Note: This post is provided exclusively for our blog by Matthias Zeis, a Magento Certified web developer who currently works at LimeSoda Interactive Marketing GmbH. Being a huge fan of Magento, he is also a co-organizer of *Magento-Stammtisch (regulars’ table) in Vienna.

I felt quite honoured when Irina approached me to write a guest post about our Magento regulars’ table in Vienna and eCommerce in Austria in general. It doesn’t happen every day that one of the best-known blogs in the community reaches out to you, so I’m happy to tell you how I experience the Austrian eCommerce market.

What does Austrian eCommerce look like?

Analyzing Austrian economic situation combined with technology spread and usage, I observe the following:

Trends that you see popping up in the US will take several years to become popular in Austria. In some fields there is a difference of up to 3 years, especially in the area of business models and logistics.

If you see that something is getting recognized in Germany, you will hit the first wave if you implement it in the next 12 months.

You have to deal with a diverse society. Austrians are diversified due to the culture and cultural background of many people living here.

aheadWorks is open to guest authors – let’s blog together!

aheadWorks opens its Blog to any guest author who has something to share about Magento – your own experience with Magento, some tips and tricks, your impressions from Magento conferences – whatever you like.

Please, leave your comments to become our author or email our beautiful Stasia Harlamova, at harlamova @

Take this perfect opportunity to reach wide Magento community and become a valuable contributor to Magento info-world.