Editor’s Note: This post is provided for aheadWorks blog by Yariv Dror, CEO of StoreYa F-Commerce platform designed for automatically importing web stores into Facebook.
As Facebook continues to add thousands of users a day, it’s become evident that businesses of any size (from huge corporations to individual-run companies) can achieve big revenues through the social platform. I’m going to lay out exactly what you can do to experience sales jumps – all through the power of Facebook.
1. Facebook-based store is of the essence!
What would you rather do? Setup a Facebook page or fan profile and then spend countless hours managing social media posts and constantly trying to lure people from your Facebook page to your webstore? Why not cut out that major step altogether and make it as simple as possible for Facebook fans to buy from you?
There are services that within minutes can import your web store onto Facebook, turning the social site into another sales opportunity without adding any extra hoops for prospects to jump through.
2. Help your Facebook store stand out!
Your store needs to reflect your company’s unique personality and approach in every possible way. This includes the language, the colors, and the currency.
Now, we’re not suggesting that you stick website screenshots on your Facebook page. That will just look clunky and won’t achieve anything. Instead, integrating your brand elements with your Facebook page and store will allow your familiar icons and logos to be more socially – as well as visually – engaging.
3. Engage with your audience!
Remember that Facebook is a social network. When you switch to F-Commerce, you shouldn’t forget that social element either. People are there to talk, to have engaging conversations, and enjoy positive interactions. If your Facebook page is nothing but ads and discounts, that’s going to turn away a lot of your prospects right up front.