Product Navigation Filters in a Web Store: Best Ideas
Product filters is one of the ways customers use to navigate products in an online store and an indispensable tool for convenient customer catalog browsing.
Product filtering by such traditional criteria as size, color, etc. just adds to the overall navigation usability but can hardly bring any sufficient competitive advantages.
Rather, you should consider adding some original filter attributes able to make your navigation unique, comfortable, and, this way, standing out of the trivial filtering patterns.
Today, we will determine how product filters can be originally implemented on the example of several e-commerce stores.
Filter by Feature
A few years ago, the H&M world clothing brand offered users the possibility to sort products in catalog by their distinct features. In fact, this filtering option suggested picking items according to a particular occasion: festival clothing, off-duty events, random occasions, etc.
After all, let’s agree that when we are looking for an item to dress on some occasion, sometimes, we just cannot be satisfied with only, say, color and size attributes. Rather, we need an item that fits not only our size and taste but also a particular purpose.
Another good example of filtering products by their features is the Hunter clothing store. Here, the brand placed focus on physical characteristics of particular items. This way, shoppers could sort, say, shoes by such features as:
- Water resistance
- Grip, etc.
Again, here the brand allowed shoppers to find the items that corresponded to their specific needs and not just to some general preferences.