Magento Affiliate Program. One More Opportunity to Increase Sales
Editor’s note: Usually potential sales volume of a certain business is limited by purchasing facilities of the market and during its life each business strives to expand that limits and get more revenue. There are a lot of ways to achieve this and an affiliate program is one of the most promising among them.
Merchants usually overlook affiliate programs as a valuable source of extra sales, but actually all mature online businesses have their own affiliate programs and widely advertise and engage in them. Here are only the greatest online entities, which have their own sophisticated affiliate programs in one form or another: Google, Amazon, eBay, Apple, etc.
Most affiliate programs are based on cookies technology, provide versatile reports both for publishers and merchants and exploit multiple advertising tools:
- advertising toolbars;
- product links;
- ad stores;
- API integration.
Possible technical implementation of an affiliate program can be done anyway you like using API integration.