Magento Events Posts

Magento Events in May 2015: European Trio

We are just getting our breath after Imagine 2015 while other Magento events are around the corner already.

Amid this, Europe takes the baton over in May and promises us a great journey from Denmark to Germany and further to the Netherlands.

Magento Events in May 2015: European Magento Triangle

Situated almost next to each other geographically these three Magento events differ considerably. Meet Magento Germany and Meet Magento Netherlands are already traditional European conferences taking place for the ninth and seventh times, accordingly. Meanwhile, Meet Magento Denmark is just starting its way and tries to find its unique format and flavor. So, we wish Meet Magento DK good luck.


Meet Magento Denmark 2015
Meet Magento Germany 2015
Meet Magento Netherlands 2015

Meet Magento Denmark 2015

Meet Magento Denmark is the first Magento conference in Denmark and going to bring together about 200 attendees and speakers. Divided into two tracks it will comprise 11+ inspirational presentations aiming to reveal the latest trends within Magento and ecommerce.

Meet Magento Denmark 2015

Kolding, Denmark

The conference will take place in Kolding on May 7, an important Danish seaport situated in Kolding Fjord. Scandiс Hotel, the venue of the event, is located along the E45 highway not far from the center of the city.

Moods Before Imagine 2015

Editor’s note: One month before the greatest annual event in the Magento world we all live in anticipation of news about Magento 2, new Magento Connect, and further directions of the platform’s development.

In order to find out the moods inside the ecosystem we asked well-known Magento experts and Imagine breakout speakers about their own expectations from Imagine 2015. Karen Baker, Christian Larsen, Brent Peterson, and Gian Genovesi share thoughts in their forthright answers below.



Karen has the successful Magento extension company, WebShopApps, which has been a Magento Gold Technology Partner since 2011. She is also the founder of the SAAS based Shipping solution that launched in 2014. With offices in the UK and Dublin, Ohio and key partnerships with the likes of NCR, Endicia and UPS, Karen now heads up a multi-national team rewriting the rules around shipping rate calculation logic in eCommerce.

Imagine 2015 Breakout Speaker: Session IV | 2:00 PM – 2:30 PM. 50 SHADES OF GLOBAL SHIPPING.

aW: What do you expect from Imagine 2015?

Our hope is that Magento 2 really lifts the bar in terms of the merchant experience

Karen: First and foremost we are looking forwards to meeting up with the people we work with every week in the Magento ecosystem, whether that be merchants, web design agencies, developers, technology partners or Magento/eBay. For us this event is a chance to thank our clients for their continued support of WebShopApps and to show our new offerings, including

In terms of the actual content we are looking forwards to seeing new innovations from the ecosystem, and to hearing announcements from eBay/Magento. We would like to see some clarity around the eBay Enterprise possible sell-off and what the possible impact of that is for technology partners such as ourselves.

And we (actually “I”) expect to get drunk and lose a few dollars on the craps tables 😉

aW: This year is expected to be a starting point of the new era for Magento with the release of Magento 2. What changes should this release bring to the ecommerce environment and Magento community, in your opinion?

Karen: Our hope is that Magento 2 really lifts the bar in terms of the merchant experience around building a store on the Magento platform. From what we have seen the new offering should improve the quality of code produced by the ecosystem, I’m definitely impressed that they are including various testing frameworks, and personally hope this encourages PHP developers to take up more of a TDD (or at the least an automated test) approach to software development.

aW: This year Magento also plans to launch new Magento Connect Marketplace. How do you estimate this initiative?

From Paris to Milan: Magento Live and Meet Magento Start the Season

Knowing is not enough; we must apply. Being willing is not enough; we must do.
– Leonardo da Vinci.

These words of the great engineer and inventor like nothing better display the urgency of an active position for any business. So, the new season of Magento events begins starting from two large conferences – Meet Magento Italy 2015 and Magento Live France 2015.

Starting from Italy, we can certainly say that it is really fabulous.


Officially, Italy is a unitary republic in Southern Europe and occupies more than 300 thousand square kilometers of the Italian peninsula and nearby islands.

Italy is the cradle of numerous civilizations eventually conquered by Rome, which has for centuries remained the main religious and political center of Western World.

The particular blossoming of the Italian culture and science falls on the Renaissance, when most of prominent artists, inventors, and scholars appeared, such as Leonardo da Vinci, Galileo, Michelangelo, Machiavelli, Polo, Columbus, Vespucci, etc.

Quick Facts about Italy

  • Capital: Rome;
  • Time Zone: CET (UTC +1);
  • Population: 60,782,668 (2013);
  • Largest cities: Rome (2,863,322), Milan (1,324,169), Naples (989,111), Turin (902,137), Palermo (678,492), Genoa (596,958);
  • Currency: Euro (EUR);
  • Official Language: Italian;
  • Main Religion: Roman Catholicism – 81.2% (2010).


Milan, the city, where the conference will take place, is the second most populous city in Italy and the capital of Lombardy. Established by Insubres, a Celtic tribe, it was later captured by Romans and through the following centuries Milan became the capital of the Italian commerce and banking.

Magento Events 2015

The last year was full of Magento events and meetups. We broadly highlighted all the conferences held on different continents as we sincerely beleive that the Magento community is one of the most propelling factors for the overall platform success.

Magento Conferences 2015

The new local conferences, started in 2014, brought their additional impact to the growth of Magento in local markets and allowed developers and merchants establish even closer connections for their mutual benefits.

Europe is, of course, the busiest region for Magento conferences, and it is not surprising that three new conferences started just here: Meet Magento Romania, Meet Magento Switzerland, and Meet Magento Ukraine.

According to their names, the main merit for their success belongs to Meet Magento, which is now can be rightfully called a leading communication platform for Magento enthusiasts around the globe. So, in confirmation of this, last year it added New York to its wide geography.

Managing a great number of events, Meet Magento is still not the only organizer of Magento conferences. There are at least two more multi-conference formats, such as Magento Live and Bargento, which run Magento events globally.

In addition to the mentioned above conferences, there are several single Magento events, among which Imagine is the biggest and most popular.

Except Europe and North America, Magento is also presented on other continents. For instance, Magento Live Australia consolidates the vast and developed local community with plenty of Magento merchants and long traditions of the platform usage.

The raising markets of Asian countries kicked off a new conference in China – Magento Com.

The South America ecommerce market, and especially the Brazilian one, also exploits the benefits of Magento for a long time. So, Brazil has two main Magento dedicated conferences – Meet Magento Brazil and the Bargento Brazil edition.

This way, basing on the events of the last year, we created a map displaying the locations of biggest Magento conferences around the globe. Despite, many organizers has not yet determined the dates of their upcoming events, we hope that 100% of them will certainly continue to connect and stimulate the community development in 2015.

original– Magento Live; green– Meet Magento; purple – Bargento; yellow – Imagine; blue – other Magento events.

Please bookmark this post and use it for planning your visits to these conferences, especially that we’ll further add new information to it as soon as it becomes public.

Your comments on this post are much appreciated. Leave them below, please.
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Meet Magento Italy 2015 + MUC Mage Unconference 2015 Announcements

Meet Magento Italy 2015

Communications is at the heart of e-commerce and community.
– Meg Whitman, President and CEO of Hewlett-Packard

Magento pays much attention to its customers and the entire community. In their turn, true Magento enthusiasts and fans do their best to spread the word about the platform everywhere they feel it can be useful and positively received by online merchants, web agencies, developers, etc.

The Italian ecommerce market is one of those priority locations for Magento, which has a solid commercial background and developed culture of purchasing products online. These two reasons and the passion of Meet Magento made the first edition of Meet Magento Italy a great success and real breakthrough.

Thomas FleckThomas Fleck at Meet Magento Italy 2014: Italy is a very important market for Magento. We see the growth (of the market) in all areas. And when I come here and see the full room of people waiting for the latest news from Mageno, it proves me right that Italy is a very important market”. Image source:

Ecommerce in Italy
According to PayVision, the internet penetration in Italy assumed about 60%, while the country’s population is about 61 million people, among which about 13 million are online shoppers.

Italy is the most growing ecommerce market in Western Europe, which made more than 11 billion euros in 2013, according to Eropean B2C E-commerce Report 2014. This is the second position among the countries of South Europe, closely behind Spain. The share of Italy in the European b2c ecommerce market amounts 3.1%.

Mobile commerce is booming in Italy and increased by 37% to 694.4 million euros in terms of turnover in 2013, according Eropean B2C E-commerce Report 2014.

So, we have a strong reason to believe that Meet Magento Italy 2015 has all chances of success and is able to become a terrific local Magento event in Italy.

The conference incorporates two eventful days dedicated to new ecommerce trends, platform’s technical facilities, use case studies, etc. As usually, it will be a great chance for entrepreneurs to contact each other and international ecommerce experts, establish new business connections and get more useful knowledge.

Meet Magento Poland 2014: Hospitable Warsaw Invites Guests

This year has been very eventful for Magento and brought us many new contacts, networking meetings, and valuable discussions within multiple dedicated events. Several local communities started their own conferences and presented their countries to the entire ecosystem in a passionate and ardent manner.

Bit by bit the current year comes to the end and the train of Magento events is gradually hiding around the corner. But this late autumn we still have an opportunity to visit some more countries before the Christmas holidays and today we direct our feet to Warsaw, Poland.


Poland, officially the Republic of Poland, is a country in the center of Europe, bordered by Germany to the west, the Check Republic and Slovakia to the south, Ukraine and Belarus to the east, and Russia and Lithuania to the north. Poland has an access to the Baltic Sea with the length of the coast line about 440 km.

Poland is the birthplace of multiple famous people: Nikolai Kopernik, Frederic Chopin, Maria Sklodowska-Curie, Pope John Paul II (Karol Wojtyla), Adam Mickiewicz, and many-many others. Polish cities and towns are famous for their unique architecture, which absorbed and retained all European styles. Warsaw, Krakow, Gdansk, Malbork, and Torun are only several famous cities of Poland widely known for their castles, buildings, and monuments among tourists worldwide.

Quick Facts about Poland

  • Capital: Warsaw;
  • Time Zone: CET (UTC +1);
  • Population: 38,483,957 (2014);
  • Largest cities: Warsaw (1,702,139), Lodz (768,755), Krakow (755,050), Wroclaw (634,893), Poznan (570,352);
  • Currency: Zloty (PLN);
  • Official Language: Polish;
  • Main Religion: Roman Catholicism – 88.4%.


Warsaw is the capital of Poland and its biggest city. Located on the Vistula River, Warsaw is the 9-th most populous European capital city. The estimated population of the Warsaw Metropolitan Area is about 2.7 million people. The first historical mention of Warsaw dates back to the 1313 year, and today it is one of the most famous international tourist destinations and significant economic centers.

MagentoLive Germany 2014 Handpicked Presentations

MagentoLive Germany is always a terrific event for the Magento Community in Europe, as it gathers numerous experts and outstanding people all around the world.

This year, powered by PayPal, eBay, and other e-commerce major players, the conference was, once again, an excellent opportunity to strengthen the community. Multiple invited persons, speakers, and attendees shared their vision of the future, discussed successes and obstacles, and delivered their knowledge about Magento and e-commerce in general.

And, as usually, we offer our readers an overview of some noteworthy presentations in our blog. It contains only a several abstracts, while you can look through the entire list of videos and presentations on the conference website.

Win New Online Customers and Build Relationships with a Direct to Consumer Business Model

Win New Online Customers and Build Relationships with a Direct to Consumer Business ModelPresentation

Boris LokschinBoris Lokschin, eCommerce Business and Delivery Manager, CGI Sarah SchachenhoferSarah Schachenhofer, Product Manager, HEAD

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The presentation covers some peculiarities of a comparatively uncommon, but currently trendy business model – D2C (direct to customer) sales. Based on the example the authors briefly touch the features of the D2C model and explain the advantages of this marketing and business positioning.

According to the authors, direct to customer sales is a global trend and provide several advantages over other business models:

  • Direct contact to customer;
  • Two-way communication;
  • Unique user experience;
  • Differentiation from competitors;
  • Special product range;
  • New markets.

The modern and powerful site fulfills all the mentioned above tasks and allows customers to create their own unique Head Racquet online or send their expectations about the product and new services directly to the manufacturer.

This still developing project is a great success among Head’s customers and allows the management of the company to plan new initiatives towards further D2C implementation using Magento as a foundation for their online embodiment.

Beyond the Curve, Staying Ahead of your Customer’s Journey


Sebastian GutierrezSebastian Gutierrez, Senior Project Manager, eBay Enterprise
Richard BettinsonRichard Bettinson, Senior Digital Media Strategist, eBay Enterprise

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The mainstream of the presentation is in guiding customers during their online journey, rather than just following them behind. The authors offer several trendy tips for that.

Location Based Marketing
Using customers’ location marks merchants are able to offer them products or services available for immediate consumption creating a sense of constant brand presence and useful assistance.

MM14NY Presentations: From the Magento Community to Conversion Optimization

Meet Magento New York 2014 is one more successful Magento conference held in the United States for the first time.

It was full of events, including the hackathon and numerous informative sessions, and fabulous  presentations. Today we highlight some of them, which cover both e-commerce tips and Magento plans for the future.

Magento CommunityMagento Community

Ben MarksBen Marks, Magento Evangelist, Magento Inc.

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The future of the Magento Community is a subject of care for each and every member of this formation. The Community deeply influences the dynamics of the platform being a powerful driving force for Magento. This value and provided support make us all perceive it as individual entity, which needs to be supervised and cultivated mindfully.

In his presentation Ben Marks reveals some plans for the future, which are in line with his main tasks – developing the platform, community, and entire ecosystem. To be precise, he announces his plans regarding the role of the Magento Advisory Board, GitHub usage, Magento Connect perspectives, Forums future, and Community Content delivery.

Coming soon monthly community reports and coming later revamped events page are also the tasks to be done.

So, the plans are really strategic and multiple, at the same time. Hope, Ben will make them reality soon.

Magento Security and UsMagento Security and Us

Lee SaferiteLee Saferite, Senior Web developer, AOE

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This short presentation contains multiple security suggestions and enumerates different Magento threats we should be aware of. Maybe, it raises more questions than provides answers, but it is still very informative for Magento security starters as unveils the topic strictly in accordance with the Magento structure and functionality.

It starts from the server security and covers some truly valuable tips worthy to be marked:

  • Do not run other software on the e-commerce server;
  • Open only the port necessary for server operations;
  • Use a bastion host to restrict the SSH access;
  • Use the external log file storage;
  • Fulfill backup security procedures.

Server and user permissions are the next level of the Magento security policy and can be briefly described as the following: “Do not provide excessive permissions and do not give permissions to unnecessary users”.

The author advises to grant server only user permissions and not provide it with the login shell. The site code should have “read-only” permissions while the files in /var and /media folders should be only writable by the web server user and should not allow running scripts.

Consistent code security audits are the key to reliable and safe functioning of your Magento store. Several simple precautions will help you maintain your system secured:

  • Never trust third-party modules without security reviews;
  • Stay away from encrypted or obfuscated codes;
  • Never allow modules to include remote self-updates;
  • Do not install modules from Magento Connect via the admin downloader.

Next. As Magento and other e-commerce stores are of high value for fraudsters you should have several incident response plans for different situations, including code modifications, data steal, or site lockout. This will help you take either proactive measures or instantly respond to compromising actions.

Educational Push: Meet Magento Romania 2014 Presentations Overview

Magento events are a good opportunity to know the current status of the platform and Magento community; they allow us to realize the issues of the greatest interest within multiple local communities and worldwide.

Magento events provide a great chance to get acquainted with the most advanced researches, technologies, and knowledge related to Magento and e-commerce in general.

So, we continue our overviews of presentations introduced during Magento conferences and today focus on Meet Magento Romania 2014. Despite it was just a first edition of Meet Magento in Romania the conference was a great success according to multiple positive reviews in social media and gave us all a confident insight that combined productive environment and genuine aspiration of organizers guarantee Magento events success and long life.

ERP Integrations with Magento: How to do it fast, good and affordableERP Integrations with Magento: How to do it fast, good and affordable

Alex UrsaAlex Ursa, Executive Director, Netlogiq

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Magento integrations with other business management systems are always in demand, have a strong interest and especially popular among mid-sized and large companies. So, ERP integrations with Magento are the topic of the presentation by Alex Ursa at Meet Magento Romania 2014.

The core issue of such integrations is a quick, complete, and reliable data transfer between Magento and ERP systems. The author notifies online merchants that integrations can be of three types: from ERP to site or vice versa (one-way integration) and bilateral transmission (two-way integrations). The merchants can choose the one they need assuming the differences in their functionality, price, and other options.

Two-way integrations are usually more beneficial and technologically advanced. Except the quantitative information, location, price, weight and other product attributes, categories, pictures, up-sell and cross sell promotions, order and client information they also enable you to transfer order and payment statuses, discounts, rewarding points, etc.

Why these integrations might be valuable? They allow you to avoid duplicate operations, manual mistakes, and repeating data verification. So, they save your time, money, and energy.

Thus, if you already have a Magento store and ERP system running, spend some time (a lot of time sometimes) and deploy their mutual integration for more reliable and effective business doing.

Code Quality on MagentoCode Quality on Magento

Nikolai KrambrockNikolai Krambrock, CEO, Code4business Software GmbH

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Meet Magento Romania 2014 had a strong development track, where many great presentations were introduced. One of them is “Code Quality on Magento” by Nikolai Krambrok.

The code quality is of much importance for both merchants and developers. With an excellent code merchants obtain advanced functionality, usability, data security, and system reliability, while developers can easily read, understand, adapt and extend such codes.

The presentation covers some high-quality code tips applicable to coding in general and Magento development.

At the end of the presentation Nikolai lists several coding guidelines, trustful in his opinion. I’m sure that Magento developers will find this presentation useful and very informative.

Meet Magento Switzerland 2014 Invites Industry Leaders and Community Members

Welcome Message from the Organizers of the Conference

On 24th October, the leading Magento conference takes place for the first time in Switzerland and invites industry leaders and community members to be part of this event.

Merchants, agencies, developers and service providers – more than 350 attendees will join us and share their knowledge and experiences.

Swiss Online Group AG
Diglin Ecommerce Solutions

Today in our voyage across multiple European countries, which host Magento events, we have a great chance to know a bit more about a beautiful country in the north-west of Europe, about Switzerland.

This is the first time when Switzerland welcomes Meet Magento and this conference is very important for the local community and entire ecosystem. This way Magento continues to engage more and more countries building multiple reliable connections among numerous followers and a solid background for the further successful development.

October 24, the conference will be held in Glattfelden, a cozy town of the canton of Zurich. The official language of the conference is English, however organizers evaluate an opportunity of simultaneous translation available for the business track, while the developers track is planned to be in English.


Switzerland is an originally branded country and example of the excellent national marketing. Talking about Switzerland we can enumerate only perfect definitions: the whitest snow of Alpine resorts, best chocolate in cozy chocolate shops, delicious cheeses from the pastoral meadows, absolutely secured and stable banking system, etc. Meanwhile, it is still a tiny country with a considerably small population, which seems to be constituted of absolutely awesome people.

Switzerland, officially Swiss Confederation, is a federal parliamentary republic, which consists of 26 cantons. The country borders Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland has no access to the sea and is primarily a mountain country. Meanwhile, almost all population is located on the Swiss Plateau with the biggest cities, including Zurich and Geneva.

Quick Facts about Switzerland

  • Capital: Has no official capital;
  • Official Structure: Confederation;
  • Time Zone: CET (UTC +1);
  • Population: 8,014,000 (2014);
  • Largest cities: Zurich (383,708), Geneva (196,257), Basel (173,808), Lausanne (132,788), Bern (128,848);
  • Currency: Swiss Franc (CHF);
  • Official Language: German, French, Italian, Romansh;
  • Main Religion: Roman Catholicism – 38.2%, Swiss Reformed – 26.9%, Unaffiliated – 21.4%.


Glattfelden is a municipality in the district of Bülach in the canton of Zürich in Switzerland. Its population is only 4,631 people mostly speaking German. It has two railway stations, a hotel and several restaurants.

Meet Magento Ukraine 2014: Some Fascinating Presentations

Meet Magento Ukraine 2014 has just finished, but the event still induces vivid impressions.

While it is so, we would like to highlight some presentations of the conference and make them available to our readers.

As Ukraine is a cradle of Magento development, the local event naturally had a strong technical track presented by numerous Magento developers, who covered next topics in their presentations:

  • Magento 2 product prices;
  • OroCRM integration with Magento;
  • Keeping information consistent across applications;
  • Varnish Cache and its usage;
  • Magento 2 overview.

However we’d like to focus on e-commerce related pieces, which can be especially useful for Magento store owners.

Wonderful New World or Why the Promotion in the Internet is not the Same as It Used to Be?

Wonderful New World or Why the Promotion in the Internet is not as It Used to?

Volodymyr GalikaVolodymyr Galika, Strategy Director, Brainberry
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In his presentation Volodymyr Galika points to some interesting new trends of the information consumption, which are able to change promotional approaches of merchants. For example according to Nielsen, 46% of smartphone and 43% of tablet owners use their devices as a “second screen” every day during watching TV.

The tenfold increased internet usage, mobile facilities, multiple social networks create a new user’s ecosystem, where there is no place for old methods of promotions. In order to differ from competitors and become recognizable store owners should not only use sales incentives, but also create a valuable content for users, surprise and guide them.

Magento 2 Overview

Magento 2 Overview

Max YekaterynenkoMax Yekaterynenko, Senior Manager Engineeringб Magento

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Magento 2 is a long awaited and simultaneously thrilling update of the platform for the whole Magento ecosystem. What are the improvements to be implemented? Is it going to be a real breakthrough and how will it influence the life cycle of the platform? These are the questions asked by everyone, who is connected to Magento one way or another.

On his slides Max Yekaterynenko tears down the veil of uncertainty from Magento 2 and shows the road map of the update, its main goals and components.

Modern tech stack, improved performance and scalability, streamlined customizations, simplified external integrations, easier installations and upgrades, high code quality and testing – these are ingredients of success.

Some main features of the programming level sound very budding: PHP 5.5, jQuery, HTML 5, CSS 3, Less, etc. The full-page cache out of the box in the CE version, Varnish integration, advanced default theme, Composer, full set of carried out tests, and many more components are designed to bring the platform to a new level. Well, we are waiting for this.

Meet Magento Brazil 2014 Announcement: Catchy Samba or Smooth Bossa Nova

Welcome Message from the Organizers of the Conference

Meet Magento Brazil is coming.
Ready to another one great Magento event?

The Brazilian Magento community is awaiting for the 2014 edition of Meet Magento. As in previous years, the event will take place in Sao Paulo, the major Brazilian city, gathering about 300 attendees together for the whole day of presentations and technical discussions about the leading e-commerce platform.

Hosted by the Golden Tulip hotel, near Paulista Avenue, two trails will be available for attendees: Developers and Store Owners trails. As their names say, the first is targeted to those who codes Magento and modules while the second one presents several speeches about how to run and optimize Magento stores illustrated by case studies.

By the way, it’s almost confirmed a presentation with Saraiva Library, one of the most promising cases in Magento, being developed by e-Smart, a local Magento Certified Partner. Other names like Ben Marks, Magento Evangelist, Eric Cavalcanti from Rackspace, Andre Gugliotti, author of Magento books, and Fernando Zanatta from Daffiti are already confirmed as speakers.

Welcome to Sao Paulo!

The Brazilian edition of Meet Magento is already traditional and takes place for the third time.

The choice of Brazil is absolutely natural and justified by the vast local community of Magento developers and store owners, active contributors and movers of the Magento ecosystem.

As a media partner of the conference we provide exclusive discounts for our readers or you can take part in our contest and win two double tickets to visit Meet Magento Brazil 2014 for free. So, read the article till the very end and get your benefits.


Brazil is the largest country in South America both by the territory and population. The Atlantic Ocean coastline of the country is 7,491 km. It is bordered by all other South American countries except Ecuador and Chile and occupies 47% of the continent.

Quick Facts about Brazil

  • Capital: Brasilia;
  • Official Structure: Federative Republic;
  • Time Zone: GMT/UTC – 03:00 hours;
  • Population: 202,656,788 (2014);
  • Largest cities: Sao Paulo (20,935,204), Rio de Janeiro (12,116,616), Belo Horizonte (5,783,773), Porto Alegre (4,181,836), Distrito Federal e Entorno (4,118,154), Salvador (3,919,864), Recife (3,887,261), Fortaleza (3,818,380);
  • Currency: Brazilian real, (BRL);
  • Official Language: Portuguese;
  • Main Religion: Roman Catholicism – 64.6% and Protestantism – 22.2%.

Sao Paulo

Sao Paulo is the largest city in Brazil, the capital of the state of Sao Paulo, which strongly influences the commerce, finance, arts, and entertainment of the region. Founded in January 1554, Sao Paulo experienced different periods starting from a small village through the colonial, imperial, and republican periods to the eleventh largest city of the world by population.

Three Continents for Late Autumn Magento Events

This September the high season for Magento events has just started.

We were pleased to see successful Meet Magento Ukraine and Meet Magent Romania conferences, and we hope to tell you about the presentations and other interesting facts from these events in our future posts. Besides we still expect something equally astonishing in Russia and New York.

Meet Magento Brazil 2014

But that’s not all for this autumn and for the festive mood and good weather. If you are going to visit Brazil this October, you’ll be able to return into summer. 25 centigrade degrees above is the average temperature value for Sao Paolo in October. Delightful! So, you can visit South America on October 6 with great pleasure.

Our next post is going to be solely about the Meet Magento Brazil 2014 conference, where we’ll not only highlight the main details of this great event, but will also share ticket discounts for our readers and give away four full-pass tickets for free. So, stay connected.

Magento Live Germany 2014

The next stop is good old Europe, to be precise – Germany. As usually, Magento Live Germany it is going to be a meeting of true minded people and upscale professionals in Munich, October 13-14.

Meet Magento Switzerland 2014

Switzerland, the homeland of high-class Magento developers, welcomes guests on October 24. We also have some discount coupons for you to visit this event and will share them a bit later, perhaps in late September.

The agenda of this event is defined almost completely and you can make sure that it worth to visit Zurich and Glattfelden.

rsz_mark83Did you know that Brazil has 38 Magento certified developers, Germany – 174, Switzerland -11, Australia – 58, Poland -81. Source: Magento.

Magento Live Australia 2014

Those who are excited about exotic countries and distant voyages will be definitely pleased to visit Australia this autumn, November 13-14. Sydney is wonderful in November with mild simmer climate and average temperature +24°. The Sydney Hilton hotel is ready to welcome participants of Magento Live Australia 2014 and will heartily open its business and leisure facilities.

Meet Magento Poland 2014

And the last event of this autumn is Meet Magento Poland 2014, November 24-25. It has just started selling tickets, so you can get advantage of early bird tickets sold for 499 zl per one full-pass ticket.

But if you want to try your luck, you can also take part in our contest and try to get a free ticket to this Magento event. The contest is scheduled to start late October, so mark this period in your calendar and visit our blog.

Thus, our readers have multiple opportunities to visit different  Magento conferences at discounted prices or even free of charge. Please, do not miss them – let’s learn and cooperate profitably.

Please share you ideas about this post in comments below.

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Magento Live UK 2014: Best Presentations Overview

In our blog we widely announce upcoming Magento conferences, but most likely our readers still miss the main value of these events – the word of wisdom provided by conference speakers in their presentations.

So, we want to correct this omission and provide you small summaries of the most interesting and useful presentations from multiple Magento events. We are going to post main points and most valuable tips from those presentations you could easily choose the best for your taste and read them in details, if necessary.

We are starting from the latest Magento conference of this summer – Magento Live UK 2014. It was actually full of noticeable speeches, but we are going to highlight only those ones focused on marketing and sales.

MLUK14 Presentations

Transforming Retail into Me-Tail


Ben StavelyBen Stavely, Head of eCommerce, dotMailer Jonny DixonJonny Dixon, eCommerce Channel Manager, dotMailer

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The main idea provided behind this presentation is treating customers as individuals rather than just data in your reports. Shopping is a personal experience and requires from you a personal attitude to each customer.

Each customer has a lot of individual characteristics, including gender, age, habits, etc. These data is not obvious, but still can be derived from various sources as Magento store or social networks. For example, we can outline the profile of each customer basing on his purchase volume, dates of purchases, shipping addresses, and the data from multiple social media.

People also like to provide you the feedback about their purchasing experience, so do not hesitate to ask them about it. Furthermore, using of different available analytic services will additionally enrich your customer statistics, including their in-store behavior.

So, show customers that you care about them, send them only personal notifications, and remember: “A 5% increase in retention yields profit increases of 25 to 100%.” (Source: dotMailer).

Optimize Your Site Conversion for Holiday 2014


Matt AlthauserMatt Althauser, General Manager EMEA, Optmizely

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In his presentation Matt shares the experience gained by Optimizely through multiple tests made for their clients and defines several most important optimization areas you should pay attention to in your Magento store: user flows, category and product pages, and customer segmentation.

User Flows
This section of the presentation examines four cases of site forms optimizations, which confirm that the simplicity is the main principle of the interaction with customers within your online store. The reduced number of form fields in each case leaded to significant increasing of sign ups, conversions, or other types of engagement.

Category Product Pages
The best variant of a category or product page is not always obvious and the wisest decision is to test the changes before their actual implementation. Sometimes seemingly effective and attractive changes are not leading to real improvements, while truly efficient variants are not always conspicuous.

Kimberely Thomas: “MMNY14 – Gathering in NYC with All Our Magento Friends”

Editor’s note: Organizing a Magento conference is always difficult especially when you do this for the first time. We asked the organizer of Meet Magento NY 2014 to share with our readers the experience and impressions about this extremely complex challenge.

Please welcome Kimberely Thomas, Managing Partner and Co-Founder of Interactiv4.



Kimberely Thomas is a Magento Developer and Consultant in NYC where she started a web consultancy 10 years ago. She focuses on custom Magento implementations that extend the core functionally to expand the platform’s offerings.
Kimberly is an active Magento Community Member leading collaborative development for responsive design via github. She also organizes NYC Magento Developer Meetup and Pre Imagine Community Tweetup.


aW: Interactiv4 was created in 2001 as an E-commerce consulting and development company. Does it mean that you started working with Magento from the very beginning of the platform?

Kimberely: Yes. Our CTO, Ivan Cherpyuni was one of the original developers of the Magento Platform, so yes he has been working with it since 2007. Interactiv4 started working with Magento with the first beta version 1.0 a year later.

aW: I know that Interactiv4 organized the Spanish edition of Meet Magento in Madrid this year. What made you start a new conference on the other continent? Is this caused by the merging of Interactiv4 and Red Light Blinking companies?

Kimberely: When we were in Spain for Meet Magento, the group was excited about the idea of having an event in NYC – a place they all wanted to visit. After RLB and Interactiv4 merged, it was the next logical step.

aW: It was always interesting for me, how difficult it is to unify two separate companies into one effective unit. Especially when two companies had own business strategies and even products before.

KimberelyWe are really very similar so it has been an easy process. Although we havent’ fully combined our tools – NY favors Assembla and Spain uses Jira. The biggest challenge is that we speak (and write) in different languages! But, we all speak PHP/HTML/CSS so it works.

aW: Well, now let’s proceed directly to Meet Magento NY. What is the main purpose of the event?

Kimberely: The main purpose of MMNY is to allow members of the Magento community to come together and share information, ideas and network. Also, to have fun!