Layered Navigation: Optimized vs. Unfit
Complicated navigation is among the most often reasons why visitors leave online stores. According to Statista*, it stands just behind the price related drivers and total purchase refusals.
In order to reduce that frustrating number of exits online retailers make considerable efforts to optimize in-store search and product filter options. But the obtained value is not always clear and some stop on the halfway without going into finer details.
However, if you compare good and bad options, you will certainly feel the difference and below we provide you with the chance to see this on your own.
Conventional Filter Design
Customers are always in a hurry still no one knows the destination point. Anyway, browsing and purchasing are only welcomed in the case when it takes a few seconds to look around and get to shopping.
Most people do not like novelties and customers as well. So, you need to make your layered navigation interface simple and familiar allowing customers to select products just immediately. Try to avoid any specific colors, ornate backgrounds, exotic thumbnails and everything else that can distract from the final purpose to find and purchase products.
Just a Few Snowmen Make You Stop for a Second Before You Start the Navigation
Wrap Long Attribute Option Lists
In general, simplicity and effectiveness should be the motto of each digital store and simplicity is usually the best contributor to effective shopping.