Magento International Shipping Posts

International Holiday Sales Preparedness Primer

Ready or not, the holiday season is fast approaching, and that means it’s time to finalize your eCommerce strategy for making the most of this crucial time of year.

Holiday Sales

While domestic demand in the U.S. is expected to increase yet again throughout the holidays, one often over-looked opportunity by e-tailers during this critical time is the global market.

Ensuring you’re successful with overseas buyers this holiday season means having the right tactics and messaging in place ahead of time. We’ve put together a few things to consider now so your store can tap the potential from abroad this holiday season and beyond.

Know the key shopping dates across the globe

While we all know how important Black Friday and Cyber Monday are to ensuring a successful holiday sales campaign, don’t neglect the key dates from around the world that are just as important to international buyers. Click Frenzy in mid-November is one of the largest online shopping events in Australia, while Green Monday (the 2nd Monday in December) is actually the natural peak day for online sales around the world. Don’t forget Boxing Day in the UK, Canada, and sections of Australia, Hatsu-Uri or New Year’s Sale in Japan, and Diwali in early November in India. Last but not least, don’t forget China’s Singles Day (November 11, or 11.11), which is bigger than Cyber Monday and Black Friday combined in terms of sales volume.

New Magento International Shipping: Sell Worldwide Competently

Selling internationally is an ambitious aim and difficult task simultaneously. On the one hand you can enter the vast market and skyrocket your sales, but on the other hand you will have to enter terra incognita for your business full of new requirements and local regulations.

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Launching international sales requires a lot of time, specific knowledge, and necessary software. The whole process, since payments to shipping, is to be organized almost from scratch due to the specifics of global trading.

International shipping options and costs, international package insurance, customs fees, duties and taxes, international returns, transactions security, etc. – all these makes many merchants postpone their plans for the conquest of the international market.

You should consider many things at a time:

  • Not all products are suitable for international trading. Heavy and big items are most likely too expensive for shipping and not able to create proper competition to domestic traders;
  • Some products are simply prohibited for importing in certain countries;
  • Shipping costs of international carriers may differ from country to country drastically. So, you should estimate final costs of your products in different countries and avoid shipping to wittingly unprofitable destinations, and etc.

But, there is always a way to reduce that burden using innovative solutions able to take over some of your sophisticated duties. The Pitney Bowes shipping services are able to provide your customers with economical fully-landed shipping rates, including all duties, taxes, and brokerage to 60+ countries worldwide. This way, integrational customers get the rates and transparency comparable to local terms of shipment.