MagentoLive UK 2015: Presentations Overview
The UK has the biggest online market share worldwide in 2014 – 13.5%, and expected to reach 15.2% in 2015. (Source: www.retailresearch.org) And, Magento is one of most popular shopping cart technologies there.
British online merchants widely and effectively use Magento Community and Enterprise editions and willingly share their sophisticated ecommerce experience.
In our post we highlight some picked presentations from MagentoLive UK 2015 (from both local and international speakers) and provide you with the announcement of Meet Magento Vietnam 2015, the first ever Meet Magento conference in Asia. So, be sure to reach the cover.
MagentoLive UK 2015 Picked Presentations
How to Create a Persuasive Customer Journey
Kath Pay, Marketing Director, Cloud.IQ
Kath is an internationally renowned speaker and trainer. She is recognized as the UK’s leading Email Marketer and heads up training for eConsultancy on Personalization and Email Marketing. Presentation / Video (Photo: magentolive.com)
According to the presentation, unconscious decisions determine much of our behavior. So, marketers should build their campaigns largely on this consideration. In her presentation, Kath describes some driving forces of human conduct and highlights the examples of their successful use.
People tend to appreciate reciprocity while communicating with merchants. For example, if you want visitors to sign up to your newsletter, it would be wise to offer them a discount or other tangible in exchange for time and loyalty. Still, the process should be pretty easy and not embarrassing. The form should include only several compulsory fields, and other fields should be optional.
As far as most of us are quite lazy, we need an explicit guidance through actions, because it is much easier to follow recommendations rather than to go for a bumpy ride.
Marketer should always lead customers to actions, which is a good start for great customer journeys. So, use visual clues widely.
Most of people prefer avoiding losses more than gaining any benefits. Marketing incentives like “the last 10 items left” or “only one day left”, greatly influence buyers and make them complete their purchases.