Magento Live UK Posts

MagentoLive UK 2015: Presentations Overview

The UK has the biggest online market share worldwide in 2014 – 13.5%, and expected to reach 15.2% in 2015. (Source: And, Magento is one of most popular shopping cart technologies there.

British online merchants widely and effectively use Magento Community and Enterprise editions and willingly share their sophisticated ecommerce experience.

Magento Live UK 2015

In our post we highlight some picked presentations from MagentoLive UK 2015 (from both local and international speakers) and provide you with the announcement of Meet Magento Vietnam 2015, the first ever Meet Magento conference in Asia. So, be sure to reach the cover.

MagentoLive UK 2015 Picked Presentations

How to Create a Persuasive Customer Journey

Kath PayKath Pay, Marketing Director, Cloud.IQ
Kath is an internationally renowned speaker and trainer. She is recognized as the UK’s leading Email Marketer and heads up training for eConsultancy on Personalization and Email Marketing. Presentation / Video (Photo:

According to the presentation, unconscious decisions determine much of our behavior.  So, marketers should build their campaigns largely on this consideration. In her presentation, Kath describes some driving forces of human conduct and highlights the examples of their successful use.

People tend to appreciate reciprocity while communicating with merchants. For example, if you want visitors to sign up to your newsletter, it would be wise to offer them a discount or other tangible in exchange for time and loyalty. Still, the process should be pretty easy and not embarrassing. The form should include only several compulsory fields, and other fields should be optional.

Cognitive Ease
As far as most of us are quite lazy, we need an explicit guidance through actions, because it is much easier to follow recommendations rather than to go for a bumpy ride.

Marketer should always lead customers to actions, which is a good start for great customer journeys. So, use visual clues widely.

Loss Aversion
Most of people prefer avoiding losses more than gaining any benefits. Marketing incentives like “the last 10 items left” or “only one day left”, greatly influence buyers and make them complete their purchases.

Magento Live UK 2014: Best Presentations Overview

In our blog we widely announce upcoming Magento conferences, but most likely our readers still miss the main value of these events – the word of wisdom provided by conference speakers in their presentations.

So, we want to correct this omission and provide you small summaries of the most interesting and useful presentations from multiple Magento events. We are going to post main points and most valuable tips from those presentations you could easily choose the best for your taste and read them in details, if necessary.

We are starting from the latest Magento conference of this summer – Magento Live UK 2014. It was actually full of noticeable speeches, but we are going to highlight only those ones focused on marketing and sales.

MLUK14 Presentations

Transforming Retail into Me-Tail


Ben StavelyBen Stavely, Head of eCommerce, dotMailer Jonny DixonJonny Dixon, eCommerce Channel Manager, dotMailer

Photos from:

The main idea provided behind this presentation is treating customers as individuals rather than just data in your reports. Shopping is a personal experience and requires from you a personal attitude to each customer.

Each customer has a lot of individual characteristics, including gender, age, habits, etc. These data is not obvious, but still can be derived from various sources as Magento store or social networks. For example, we can outline the profile of each customer basing on his purchase volume, dates of purchases, shipping addresses, and the data from multiple social media.

People also like to provide you the feedback about their purchasing experience, so do not hesitate to ask them about it. Furthermore, using of different available analytic services will additionally enrich your customer statistics, including their in-store behavior.

So, show customers that you care about them, send them only personal notifications, and remember: “A 5% increase in retention yields profit increases of 25 to 100%.” (Source: dotMailer).

Optimize Your Site Conversion for Holiday 2014


Matt AlthauserMatt Althauser, General Manager EMEA, Optmizely

Photos from:

In his presentation Matt shares the experience gained by Optimizely through multiple tests made for their clients and defines several most important optimization areas you should pay attention to in your Magento store: user flows, category and product pages, and customer segmentation.

User Flows
This section of the presentation examines four cases of site forms optimizations, which confirm that the simplicity is the main principle of the interaction with customers within your online store. The reduced number of form fields in each case leaded to significant increasing of sign ups, conversions, or other types of engagement.

Category Product Pages
The best variant of a category or product page is not always obvious and the wisest decision is to test the changes before their actual implementation. Sometimes seemingly effective and attractive changes are not leading to real improvements, while truly efficient variants are not always conspicuous.

Magento Live UK 2014 and Other Magento Events of This Summer

Summer is always great for classy vacations or spectacular trips, but it is also perfect for professional communications and making new business contacts. This summer is not very abundant with Magento events, but it can still offer true Magento enthusiasts some exciting conferences, hackathons, and meetups.

So, those who wants more Magento events this summer can take the advantage of our digest. Magento Live UK 2014, July 14-15 is the firs in our scroll.

Magento Live UK 2014

The conference is held in the Park Plaza Westminster Bridge London hotel, which is situated in the true heart of the city next to Big Ben and the House of Parliament, the London Eye and the National Theater. At the same time Heathrow, one of the five London airports, is only 40 minutes away from the venue.

The schedule of the conference is very busy and starts on Monday, July 14. The pre-event day includes solution and industry partner meetings, and several tracks for developers, marketing specialists and entrepreneurs. The Opening Evening Networking Event finishes this day and proclaims the official start of Magento Live UK 2014.

The second day of the conference begins from the registration of attendees and consists of several special, three general, and four breakout sessions divided into three tracks – the technical, marketing, and business one.

Magento responsive design, the upcoming holiday season, omni-channel marketing opportunities, the personalization of sales, security and performance tips are the main topics to be presented during the conference.