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Magento Posts

Aheadworks is Now Premier Magento Extension Builder!

Our team is happy to announce that recently, we’ve acquired the status of Magento Premier Extension Builder!

Aheadworks is Now the Premier Magento Extension Builder!

Aheadworks is a reliable provider of high-quality Magento extensions with thousands of clients all over the world. In our work, we are guided by the following principles and goals:

  • Rich functionality;
  • High-quality code;
  • Advanced UI and UX;
  • Magento coding standards conformance;
  • Extensive testing and cross-platform support;
  • Web API support and PWA-readiness.

Magento 1 vs. Magento 2: Two Sides of the Same Coin

Magento remains the universal e-commerce solution for the online businesses operating in various industries.

Magento 1 vs. Magento 2: Two Sides of the Same Coin

Though more and more merchants prefer to install Magento 2 on their web stores, Magento 1 is still widely used in the e-commerce field. In this article, we will examine the profiles of Magento 1 and Magento 2 and determine their current market positions.

Study Description

In this study, we performed a comparative analysis of the Magento 1 (M1) and Magento 2 (M2) based web stores by six parameters:

  • Languages;
  • Countries (physical locations);
  • Product types;
  • Average product prices;
  • Average loading times;
  • Average Google PageSpeed Insights results.

All the data for the research was obtained from the representative samples built upon the related M1 and M2 databases. In our study, we used the Pingdom Website Speed Tool for testing the loading time and the Google PageSpeed Insights tool to determine the average desktop and mobile optimization rates.

Study Results

Web Stores by Languages

In terms of language usage, Magento 2 is more diversified than its predecessor. Still, English is the most popular language for both the M1 and M2 stores76% and 72% correspondingly.

Diagram 1. M1 and M2 Stores by Languages

Diagram 1. M1 and M2 Stores by Languages

In Spain, the e-commerce activity continues to grow, and for now, the Spanish language is used by 6% of the M1 stores and 4% of the M2 stores accordingly.

Magento vs. Shopify: Different Profiles of E-commerce

Magento and Shopify are two powerful platforms working for the needs of the e-commerce market.

Though operating in the same industry, these two solutions were developed in different ways. In this article, we will determine the current market position of each platform and consider their future perspectives.

Magento vs. Shopify: Different Profiles of Ecommerce

Study Description

In our study, we performed a comparative analysis of web stores that run either on the Shopify or Magento e-commerce platforms. All the data was obtained from the according BuiltWith databases.

Our research explores five website parameters:

  • Alexa Top 1 Mln rating positions;
  • The profiles of products in catalogs;
  • Average prices per product types;
  • Countries and languages of the studied stores.

Some of the above parameters are provided by Builtwith as it is, while others are derived from the representative samples built upon the related Magento and Shopify databases.

Commerce Hero Co-founder Kalen Jordan: “We See a Lot of Potential for this Marketplace Going Forward”

We all know that Magento is a huge ecosystem engaging numerous merchants, developers, marketers, investors, etc.

However, the more options you have the harder is the best choice when you need to hire a Magento developer, contract a dedicated agency, or find an inspiring project to work for.

That’s exactly the main goal of the new service Commerce Hero that brings together store owners and developers for their mutual benefits. Today we are talking to Kalen Jordan, Commerce Hero co-founder, about this new project and its particular advantages.

Commerce Hero Co-founder, Kalen Jordan: "We See a Lot of Potential for this Marketplace Going Forward"

KALEN JORDAN
CO-FOUNDER AT COMMERCE HERO, CO-HOST OF MAGE TALK PODCAST, ADVISOR AT MAGEMAIL

AW: Hi, Kalen. We are glad to welcome you here and appreciate this great opportunity to ask some questions on your new project Commercehero.io. It is quite a unique initiative for the Magento community, isn’t it?

SmartOSC Co-founder, Thai Son: “The Trend We See in APAC Is that Marketers Are Willing to Push the Envelop”

Lately we’ve been told much about the marvelous rise of ecommerce in the Asia-Pacific region and convinced that it’s getting to become a driving force of global digital trade for the next decade.

So, where does the future of ecommerce lie? Is it really moving east and does Magento keep up with that great resettlement? We asked Thai Son, SmartOSC co-founder and our partner, to shed some light on the disposition firsthand.

THAI SON

THAI SON
SMARTOSC CO-FOUNDER
“SmartOSC is a premium, full-service E-commerce agency for leading brands and e-tailers, with a sharp focus on developing user-centric and commercially successful online stores.”

Magento is Great for B2B Ecommerce

Ecommerce is an extremely changing environment and it constantly involves new industries and embraces new selling patterns and forms.

Started with online commercial documentation exchanges now ecommerce seems to be able to provide a sterling shopping experience for any commercial sphere, including B2B.

Magento B2B Ecommerce Platform

B2B Ecommerce

Although B2B is quite new in online sales its perspectives are estimated to be very promising. According to Forrester*, in 2019 the B2B ecommerce market is going to worth twice as much as the B2C one with the sales volume of $1.1 Trillion against $480 Billion.

The reasons shaping that booming growth are quite trivial and result from the aspiration of B2B buyers to save time and efforts. Just now, 74% of them discover half or more of their business purchases online before buying and 30% actually buy products there. But, this share is going to almost double in 2017 up to 56% making B2B sellers to struggle for that coveted prize*.

Since the competition in the B2B ecommerce segment becomes tough online store owners are ready to provide here only perfect shopping experience, comparable to the B2C segment. But, as far as B2B requires significantly different functionality, more complicated in most cases, the first coming question is to choose the best platform able to pave a highway from catalog to checkout perfectly suitable for B2B customers.

Magento 2 Stores: The First-Year Study

Of course, Magento 2 is far from the product maturity, and in fact it is just getting formed as a standalone product within the market.

But, we are all keen to know everything about those new stores made on Magento 2. How are they? What do they look like? What do they sell? Where are they coming from?… Well, we made some studies and are ready to present you the profile of the first Magento 2 stores below.

Magento 2 Stores: The First-Year Study

Study Description

The study uses the Magento 2 stores data provided by BuiltWith. The data sample value is 1% of all detected Magento 2 stores in operation randomly selected from the pre-filtered M2 stores list.

First Observations

Walking through the list of provided stores we need to notice that it contains a lot of non-operational, purely promotional and sites containing only sample data and default themes. We find it natural as far as many users are just getting acquainted with the platform and we witness their first steps towards the new functionality.

As for other parameters, they are largely similar to Magento 1, but have some naturally grounded differences. Below, we’ll compare two platforms in details and try to explain you, why Magento 2 is cheaper and more english-related.

Magento 2 Stores

By Languages

By languages, Magento 2 is mostly presented in English, in particular it is used in 73% of all investigated stores. According to our previous study, it is more than in Magento 1 EE (71% of all stores) and considerably more than in Magento 1 CE (62%).

 Diagram 1. Magento 2 Stores by LanguagesMagento 2 Stores by Languages

The main reason for that state of things is that we didn’t find any sufficient number of stores in Spain, where Magento 1 is currently pretty popular.

By Countries

We have already mentioned, that Magento 1 is a greatly diversified platform that made a successful leap from the U.S. to Europe and even Asia. Apparently, Magento 2 had no enough time for the same conquest and shows higher concentration in the U.S.

Diagram 2. Magento 2 Stores by Countries

Magento 2 Stores by Countries

The number of detected countries of Magento 2 stores is actually the same or even higher, but they are scarcely represented there, perhaps, except the UK. In Magento 2 we have almost the same enumeration of embraced countries, but their shares are different a bit. For example the Netherlands take a significant share among the early Magento 2 adopters. But, as the platform develops the Dutch share will likely decrease, just because of the population limitations.

Ecommerce Platforms Comparative Speed Testing

Magento performance is a common topic for discussions in different dedicated forums and among end users of the platform. Today we’ll try in to either confirm or debunk the myth that Magento is slower than other ecommerce platforms.

E-platforms Speed Testing

The idea behind the investigation is to compare web site speed tests of four most popular e-commerce platforms, find out the winners and their specific features.

Study Description

This study compares four e-platforms that are already well-known to our readers and most online store owners: Magento, WooCommerce, Shopify, and PrestaShop. In our study we used the Pingdom Website Speed Test tool for testing desktop stores; Mobitest by Akamai for mobile testing and iplocation.net to detect web site domain IP address locations.

In general, we tested 50 random online stores from the Alexa 1 Mln Top websites list in different ways and by multiple parameters, including various test locations, different pages (e.g. main, category, and product pages), desktop and mobile web site versions, domain IP locations, and compared their loading speeds.

The results and our conclusions are presented below.

Speed Test Results

The basic finding we’ve obtained is that the average loading time of a single page is 5.9 seconds. Despite this value is too general to be used for certain purposes it shows the benchmark applicable to ecommerce stores.

Perhaps, it looks pretty slow especially if we refer to the Google recommendations for ecommerce websites asking for 2 seconds and even less. Still, that’s the real state of things. But, as far as the study includes different entrepreneurs, both successful and not, we’d like you to consider this result as the minimum acceptable level.

Still, different pages of the stores have different loading times and funnily enough all the explored platforms show the next same tendency. Main pages show the slowest seconds, while product pages run faster than any other pages. Here are the averages:

  • Main Pages – 7.1 sec.;
  • Category Pages – 5.5 sec.;
  • Product Pages – 4.8 sec.

It’s is true for all the platforms…

2016 Ecommerce Platforms Analysis and Comparative Report

The market of ecommerce platforms is changing constantly since ecommerce itself develops steadily embracing new branches, areas and stores.

Ecommerce Platforms Market Share Evolution

Some platforms decline while other ones rise, and this fluctuation gradually changes the entire ecommerce environment and transforms the market structure. As far as we have already accumulated a lot of data regarding platform shares dynamics, it allows us to describe the ecommerce platforms market scene and forecast their further evolution.

Diagram 1. Ecommerce Platforms Share Dynamics, %

Ecommerce Platforms Share Dynamics, %

All the graphs on the diagram obviously belong to three main trending tendencies: stable, increasing, and declining shares.

Magento and PrestaShop are relatively stable saving their market shares through the years. WooCommerce and Shopify rise throughout the whole period of study, but WooCommerce slows down gradually and has seemingly exhausted its growth potential. VirtueMart, Zen Cart, and osCommerce decline along the time slightly reducing the deceleration.

tipsAll Platforms
• Magento – stable;
• WooCommerce – slowing down growth;
• PrestaShop – stable;
• Shopify – growing;
• VirtueMart – decreasing;
• Zen Cart – decreasing;
• osCommerce – decreasing.

So, what makes some platforms more successful and what are their main features? We examined TOP 5 ecommerce platforms within the Alexa 1 Millon Top web sites selection and built their profiles by several key attributes. And, their differences are just clear.

Study Description

This study explores Top 5 ecommerce platform based online stores extracted from the Alexa 1 million top web sites list and their particular features.

Randomly chosen from the parent data set the study examines 1% size samples of all detected Shopify, PrestaShop, Magento CE, Magento EE, and WooCommerce online stores. Magento CE and Magento EE are studied separately since their target audience and price models differ greatly.

E-platform Profiles Comparative Analysis

By Languages

Of course, English is the most popular language worldwide and our investigation fully confirms this assumption. Generally, 59% of studied online merchants use English as the main language in their stores. Spanish is in the second place (8%), and then follows French with the 7% share.

Diagram 2. Ecommerce Platforms by Languages

Ecommerce Platforms by Languages

This structure above looks pretty natural, except Persian, perhaps, presenting surprisingly plentiful Iranian online stores. But, if we further analyze the platforms by their languages, we will find a lot of remarkable discoveries.

Australian Ecommerce: So Far and so Close to Magento

Australia is one of the most advanced economies worldwide deeply integrated into the global market.

Ecommerce and Magento in Australia

Still, due to the sustainable financial structure, Australia weathered the global financial crisis avoiding any recession and today it is extremely attractive for most international sellers.

Australian Ecommerce Market

In Brief

In 2015, Global Retail Ecommerce Index Australia takes the tenth position on the attractiveness of the ecommerce market ahead of Hong Kong, Singapore, Canada, Netherlands, Sweden, etc. (Source: ATKearney).

Australia is going to surpass the $10 billion annual online market volume benchmark in 2015

According to eMarketer, the Australian ecommerce is going to surpass the annual $10 billion market volume benchmark in 2015 rising by 14.4% this year. The ecommerce sales share is going to take 4.5% of total retail sales providing the country with the 13th position among most online sales wedded economies. In 2016, Australians are going to spend $4.500 on online purchases and this spending amount is the highest within the Asia-Pacific region.

Customers

The internet penetration rate in Australia is more than 90% (Source: SPeCommerce), and amid this 73% of users aged 35-44 shop online (Source: Merlin FX). Even so, the overall digital buyer population is comparatively small, actually the smallest one in the Asia-Pacific region, and is made up of about 12.1 million people. (Source: eMarketer)

Chinese Ecommerce Market and the Magento’s Niche Within It

This article starts our Ecommerce Markets Overview series, where we’ll evaluate most promising local ecommerce markets and consider Magento perspectives within them.

Ecommerce Market in China

Ecommerce Market Volume

Our first destination is China – the biggest and one of the most rapidly growing ecommerce markets in the world. According to eMarketer, online spending in China will reach one trillion dollars in 2018. Compare, the US online retail market will just exceed 500 billion dollars by that year.

Online spending in China will reach one trillion dollars in 2018

Forrester says that this success will be possible including because of the booming extension of mobile applications used for purchasing by Chinese consumers. All dominating local b2c online operators, including Alibaba and JD.com, recently increased their mobile sales rates considerably and surpass the same rates of their US counterparts.

Furthermore, according to Forbes, JD.com have recently partnered with WeChat, the biggest chat service in China with 468 million active users monthly, which will certainly make mobile sales in China even more accessible.

Chinese Ecommerce Market Specifics

The main peculiarity of the Chinese online market is that its astonishing growth doesn’t oppress brick and mortar sales, while just pushes the overall commercial activity. Online sales generate incremental consumption within the national economy and shape a new shopping behavior characterized by the combination of online and offline purchasing paths.

Magento Future Development (Educated Guess)

Through the years of the Magento market share investigation, we collected a significant data amount, which is interesting to be interpreted as a trend. We believe that this data is able to explain the way Magento is now going and its farther perspectives.

By 2012 and the start of our studies Magento gained its greatest popularity, according to Google Trends. So, our first blog post on the topic indicated that Magento CE had almost 25% of the market share. Since then, its share fluctuates around this mark rising or descending due to the specific circumstances of each investigation, but didn’t change considerably.

Diagram 1. Magento Market Share Dynamics

Magento Market Share Dynamics

Anyway, the fact remains: Magento takes one quarter of the ecommerce platforms market share for 3 years running. It is great since Magento keeps its leadership in a highly competitive and dynamic market.

Ecommerce Platform Shares Study Retrospection

Let’s see the changes, which accompanied the stability of Magento in this period.

Diagram 2. Top 5 Ecommerce Solutions Market Share Dynamics

Top 5 Ecommerce Solutions Market Share Dynamics

2012

The top five ecommerce platforms by the market share in 2012 were the following: Magento CE, Zen Cart, VirtueMart, osCommerce, PrestaShop. Some of them originate from 90-s and are real veterans in the market at this time. As you can see, all of them are open-source downloadable software.

This year is actually the initial stage of development for WooCommerce, an open-source ecommerce plugin for WordPress. Next three years it will make an incredible spurt and stand on a par with Magento in 2015.

2013

Top five sites are still the same, but the balance changes: Magento, PrestaShop, VirtueMart, Zen Cart; osCommerce. This year Zen Cart loses more than others – 56% of the market share and rolls down to the fourth position, while PrestaShop grows considerably (+25%).

Outside the top five we can also notice some moves, where the Shopify’s growth by 50% forces competitors to turn their heads in its direction.

Magento vs. WooCommerce: Do They Have Any Reason for Competition

The ecommerce software market is changing drastically clashing and stirring leaders and newcomers. Some platforms make tremendous spurts and leave us behind guessing, if it is just an accidental happening or rising of the new star.

Magento vs. WooCommerce

WooCommerce is that black horse, which made us stand still in wonder, but really curious, if it has anything to do with ecommerce or more about blogging. In this post we’ll try to find out the differences of stores made on Magento and WooCommerce and their characteristics as possible competitors.

Study Description

This study explores Magento and WooCommerce based online stores extracted from the Alexa 1 million top web sites list and their particular features. It reveals the differences of the mentioned above site groups by languages, countries, ecommerce functionality, and commercial branches.

Randomly chosen from the parent population the study examines 1% size samples or about 300 web sites based on Magento CE, Magento EE, and WooCommerce. Magento CE and Magento EE are studied separately since their target audience and price models differ greatly, what makes their stores different, as a result.

attention_greenWe’d like to remind you that the data and analysis results are solely collected and interpreted by aheadWorks and can’t be considered beyond the context of this study.

The Study

Alexa Rankings

One of the most discussed topics within the Magento vs. WooCommerce dispute are their web site rankings and other measurements. Using Alexa ranks we’ve found, who is better and to what extent.

Diagram 1. Stores within 100 K Intervals of the Alexa Top 1 Mln Rating, %

Stores within 100 K Intervals of the Alexa Top 1 Mln Rating, %

WooCommercу is really less successful and mostly takes positions from 700 thousand to 1 million. Magento CE is mostly equally spread along the chart positions, while Magento EE is largely situated within the 100-400 thousand positions range. However, on the average Magento CE and Magento EE are not so dramatically different with the 565 241 and 535 475 average positions, while WooCommerce takes only the 727 164th average place.

Healthy Opinion on Magento by Brent Peterson

Editor’s note: Magento ecosystem is a complex phenomenon arising from multiple components and connections. And, without a doubt,  passionate people within are the main incentive which pushes Magento forward and further. This time we have a remarkable opportunity to get acquainted with thoughts of a true  enthusiast and Magento-dedicated person.

I am very happy to introduce to you Brent Peterson, Chief Magento Evangelist in Wagento Creative LLC (our Professional Partner) and forum moderator for Magento Ecommerce Website. Brent kindly answered our questions related to Magento and his life within it.

Brent Peterson, Chief Magento Evangelist in Wagento Creative LLC

Meet Magento Poland 2013 Results and Some Facts Behind the Scenes

Meet Mageto Poland 2013

Editor’s note: In this short post we want to review the results of Meet Magento Poland 2013. Marta Molinska, organizer of the conference, shares her impressions and thoughts about the event.

As the web is full of positive reviews of Meet Magento Poland 2013, aheadWorks, as a media partner of the event, decided to ask a first-hand opinion about the conference. Marta unfolded her impressions in this guest post.

 Here is what Marta says about the conference:

 There were many presentations (for instance, by Ivan Chepurnyi, Slava Kravchuk, Paweł Sala or Guido Jansen) that collected great feedback even before the end of the conference.

It would be appropriate to note here, that the conference had live stream video for all sessions and now you can watch it on the conference’s site.