Magento Posts

Address Your Marketing Efforts to Proper Audience With Market Segmentation Suite 2.0

Customers segmentation is a compulsory commercial and marketing action and only those merchants who know their customers are able to gain success and profit.

Usually the stream of commercial information is so strong that it is difficult to pick out any specific tendencies or a consistent pattern without time-consuming analytics. And it is almost impossible to make any relevant prompt decisions or actions.

Market Segmentation Suite extension by aheadWorks allows you automatically segment your customers using multiple rules with numerous flexible conditions. You can export this valuable data from your store and use it for advertising, promotion or any other purposes. Furthermore, you can use this information within your store and work with your customers more effectively by taking in account their special characteristics and features.

Today we announce Market Segmentation Suite 2.0 release. The module has been revamped and it can easily be called a new extension now, with absolutely new logic of operation.

Magento Market Segmentation Suite 2.0

aheadWorks Attends Magento Live Germany 2013

Artyom Rabzonov, aheadWorks CEO and Co-founder

Magento-dedicated events are constantly held all around the world and help connecting people and evolving whole Magento ecosystem. Broad geography of occurring events convinces really international expansion of Magento, from South America to Europe, from the USA to Asia.  Magento Live Germany 2013 is the next prominent Magento-oriented event of this year.

The next noteworthy options make it valuable for numerous merchants, developers, Magento partners and all interested people:

  • Great list of speakers;
  • Merchant to Merchant Session;
  • Industry and solution partners meetings;
  • Networking evening event and even more.

We are sure Magento Live Germany 2013 will be a nice opportunity to meet old friends and new people. aheadWorks company is going to do just that, and we hope you will also be glad to see us there.

Artyom Rabzonov, aheadWorks CEO and Co-founder, is attending Magento Live Germany 2013 and, as many of you know Artyom personally, it will precisely be a pleasant meeting. We have lots of news about aheadWorks and have much to talk over about Magento. So we are looking forward to the opportunity to discuss it.

Add Free Product to Cart Extension Ver. 1.1 Release

Add Free Product to Cart Magento extensionThe biggest section in our store is ‘Sales Motivation’. It contains 18 extensions аnd it is not an accident, the abundance is justified by the requirements of the market. Add Free Product to Cart is a newbie in that scope (only 1.1 version old). However, it can give your customers a strong incentive to complete the purchase and commit a subsequent one.

According to its name the module automatically adds free products to customers’ carts. You can notify customers about that in a pop-up window or make a surprise for them. It is really nice when you see a useful product added to your cart for free, alternatively extra products can be added to cart with substantial discounts. The aforementioned points pretty much sum up the main functionality of Add Free Product to Cart Extension.

In our blog we wrote about the initial release of the module, so I will only highlight newly added features. This release comes with the following useful additions:

Points and Rewards Extension by aheadWorks Becomes More Functional

Editor’s note: Merchants often ask themselves: who are our customers? A lot of books and posts examine this question. As for me, after reading you always catch yourself thinking that these notorious men are still in the shade. However, the fact is that they are people. And people are the customers of that sort who mostly like giving less and getting more. This is exactly the thing you can give them with Points and Rewards extension.

Points and Rewards Magento extension by aheadWorks gives you an excellent opportunity to attract new customers and retain the existing ones. Comprehensive functionality and simplicity of this extension are the keystones of its popularity. Let’s revise the features.

Magento points ahd Magento Rewards

1. You can reward customers for:

  • Registration on a site;
  • Newsletter subscription;
  • Reviews;
  • Product tags;
  • Poll participation;
  • Customer’s birthday;
  • Video testimonials*;
  • Likes**.

Magento Price-related Extensions Review

Pricing is a complicated process that determines existence of any business. Its proper organization, when all essential aspects of price modeling are taken into account, lets a company receive greater revenue and profit. But serious pricing mistakes may even lead to bankruptcy.

Most merchants set the selling price after the analyses of two factors. The first one is the company’s average costs. The second one is how their customers perceive the products value in comparison with the one offered by competitors.

Magento Price - related Extensions Review

Numerous extensions offered by developers of Magento modules are aimed to prevent merchants from pricing errors, simplify and automate the process of product pricing in their stores. These powerful solutions allow store owners to boost sales, set tier prices, create various discounts etc.

aheadWorks is always ready to give Magento merchants a hand with business improvement. The following modules, created by our high class developers, turn the process of pricing into effective eCommerce tools:

You Ask – We Answer. aheadWorks Support FAQ

Editors note:We continue posting about aheadWorks support service. This time there will be more practical advices and useful tips. We want to show our customers and all Magento users that support ticket submission is necessary only in exceptional cases.

Yoг might know that we created and constantly fill up a section of our e-commerce store called Kbase or Knowledge Base. This section aims at answering the most frequent customers’ questions regarding our extensions. In this post we will examine some of these questions and if you have any that are not covered by this article, please, refer to our Kbase.

Answers to questions for those who plan to buy our extensions.

1. I run several web-stores. Do I have to purchase several copies of the extension?

How to Find the Best Magento Extension?

Launched March 31, 2008, Magento is the most popular e-commerce platform worldwide. According to Magento Commerce, more than 200,000 businesses choose Magento. Impressive number, isn’t it?

Of course, all these enterprises have their own characteristics and needs. So, it is safe to say that a clean Magento installation is hardly able to handle all the requirements Magento owners might have to run their business successfully.

So, the question is: who can satisfy all these needs? Thanks to a flourishing Magento ecosphere, there are numerous IT companies developing functional extensions for the platform, but it might be a huge problem for any merchant to choose among them, as options are numerous.

Any store owner, administrator or developer who starts a “selection process”, have to work out certain criteria to be able to find the module they want.

We would like to offer the main ones and hope this will help you make proper choice.


Top 10 aheadWorks Magento Extensions in September

Editor’s note: Flying back in my thoughts to that “sweet” September I grasped that it was not autumn yet. It was actually the end of summer with still hot days and beautiful nights. Lots of red and dark yellow apples hanging down and ripe pumpkins scattered over the field. The pumpkins were a little scary…

Top 10 aheadWorks Magento Extensions in September

Anyway, September 2013 was very fruitful (see the paragraph above). Numerous modules were sold, but there is always someone on top. Here is the list of top 10 aheadWorks extensions in September 2013.

  1. Follow Up Email
  2. Advanced Reports
  3. Ajax Cart Pro
  4. RMA (Return Merchandise Authorization)
  5. Automatic Related Products
  6. Help Desk Ultimate
  7. iPhone Theme
  8. One Step Checkout
  9. Refer a Friend
  10. Subscriptions and Recurring Payments

8 Convincing Reasons to Buy aheadWorks Magento Products

Merchants who run Magento stores know that this feature-rich platform has a global community of partners and developers. Most of these specialists are highly qualified and offer a great variety of robust extensions and certified professional integration help.

That’s why when a store owner needs to implement additional functionality in a store he or she faces the difficult choice: which provider to give preference to? In this post you’ll find out about the benefits offered by aheadWorks to its customers. Let’s start!

Use Magento products from aheadWorks

Are We Ready to Embrace Magento 1.8?

Editor’s Note: This post is provided for aheadWorks blog by Mike Swan, a content writer by mood and a web designer of PSD to Magento* by profession.

Magento ver. 1.8

The wait is over! Magento 1.8 is finally here! The latest update  gives us enough happiness to start talking about and discussing the latest Magento 1.8 update. Is the latest update worth considering? Or are you better off with the 1.7 version? Let us find it out.

How to Choose the Right Magento Theme for Furniture and Houseware Stores

Make yourself comfortable, ladies and gentlemen. We continue talking about reasonable algorithms to adopt while choosing themes for your Magento webstore.

In two previous posts we described the main design principles for shops oriented on retailing of electronics and apparel, shoes & accessories products. This post is aimed to help merchants choose a proper Magento theme correlating to their e-business selling furniture and housewares.

Magento Themes for Furniture and Houseware Stores

Tom Robertshaw: “For Magento the Next Year Is Going to Be Very Interesting to See How eBay Continues to Absorb It”

It doesn’t happen to me every day to interview “crown jewels” of Magento community. But from time to time I approach the brightest minds in Magento universe and publish the results of my conversation with them (remember aheadWorks interviews with Andre Gugliotti, Mario SAM, Hirokazu Nishi, Kuba Zwolinski)?

This time I talk to the guy who is extremely popular in Magento development circles and famous for his in-depth eCommerce surveys we’re all looking forward to every half-year. Tom Robertshaw, welcome on stage!

Tom Robertshaw
Tom Robertshaw is on the left

How to Choose the Right Magento Theme for Apparel, Shoe and Accessories Stores

We continue our series of articles about Magento themes. Last week we paid attention to general principles of choosing themes for electronics retail stores and Magento solutions on the market. In this post we will speak about designs for apparel, shoe and accessories stores.

Merchants can easily get lost among numerous themes created by a myriad of Magento developers. We will give some hints for those who are going to open a new online clothing store or have one and want to bring a new breath to their website. Some ready-made solutions from aheadWorks will be described here as well.

How to Choose the Right Magento Theme for an Electronics Retail Store

Choosing an appropriate Magento theme for a store is not an easy thing. Experts specify different options to be considered while selecting Magento templates to fit the store. Among must-haves usually are:

  • compatibility with desired products and audience
  • visual appeal
  • simple installation and activation

All above-mentioned criteria are important and shouldn’t be ignored regardless of the online store specialization. But what Magento themes are good specifically for stores oriented on selling video and electronic appliances, audio gear, cell phones, cameras?

Miguel Ignacio Balparda: “Magento in Argentina Is in the Early Stages of Adoption and Businesses Can Take Advantage of It”

Right after the interview with Mario SAM, Magento developer activist in Brazil, was published, that same day I got the email from another Magento enthusiast from Argentina willing to write something about eCommerce in his country.

Argentina! That’s awesome, we shouldn’t miss that boat,” I thought and arranged a talk with Miguel right away. Continue reading and dig deeper on eCommerce market in Argentina with Miguel Balparda and me.

Hello everyone! I am Miguel Ignacio Balparda, Senior Magento developer at Santex.

I have been working with Magento for 4.5 years. At first, I began to work for a small Magento company and then I got into developing on some Zend Framework based CMS. Once I became familiar with Magento, I started developing my own extensions and also working on a couple of large eCommerce stores.

Miguel Ignacio BalpardaMiguel Ignacio Balparda

I like sharing knowledge about Magento. I have co-hosted the online meetup from Italy where I currently reside for Santex Argentinean offices. We discussed the importance of eCommerce trends, considering that businesses are now “e-oriented”.

What’s the Magento status in Argentina? Is it popular?