Meet Magento Switzerland Posts

Meet Magento Switzerland 2014 Invites Industry Leaders and Community Members

Welcome Message from the Organizers of the Conference

On 24th October, the leading Magento conference takes place for the first time in Switzerland and invites industry leaders and community members to be part of this event.

Merchants, agencies, developers and service providers – more than 350 attendees will join us and share their knowledge and experiences.

Swiss Online Group AG
Diglin Ecommerce Solutions

Today in our voyage across multiple European countries, which host Magento events, we have a great chance to know a bit more about a beautiful country in the north-west of Europe, about Switzerland.

This is the first time when Switzerland welcomes Meet Magento and this conference is very important for the local community and entire ecosystem. This way Magento continues to engage more and more countries building multiple reliable connections among numerous followers and a solid background for the further successful development.

October 24, the conference will be held in Glattfelden, a cozy town of the canton of Zurich. The official language of the conference is English, however organizers evaluate an opportunity of simultaneous translation available for the business track, while the developers track is planned to be in English.


Switzerland is an originally branded country and example of the excellent national marketing. Talking about Switzerland we can enumerate only perfect definitions: the whitest snow of Alpine resorts, best chocolate in cozy chocolate shops, delicious cheeses from the pastoral meadows, absolutely secured and stable banking system, etc. Meanwhile, it is still a tiny country with a considerably small population, which seems to be constituted of absolutely awesome people.

Switzerland, officially Swiss Confederation, is a federal parliamentary republic, which consists of 26 cantons. The country borders Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland has no access to the sea and is primarily a mountain country. Meanwhile, almost all population is located on the Swiss Plateau with the biggest cities, including Zurich and Geneva.

Quick Facts about Switzerland

  • Capital: Has no official capital;
  • Official Structure: Confederation;
  • Time Zone: CET (UTC +1);
  • Population: 8,014,000 (2014);
  • Largest cities: Zurich (383,708), Geneva (196,257), Basel (173,808), Lausanne (132,788), Bern (128,848);
  • Currency: Swiss Franc (CHF);
  • Official Language: German, French, Italian, Romansh;
  • Main Religion: Roman Catholicism – 38.2%, Swiss Reformed – 26.9%, Unaffiliated – 21.4%.


Glattfelden is a municipality in the district of Bülach in the canton of Zürich in Switzerland. Its population is only 4,631 people mostly speaking German. It has two railway stations, a hotel and several restaurants.

Sylvain Raye – about Magento, Composer, and Meet Magento Switzerland

Editor’s note: The Magento community, among other things, consists of numerous true professionals and gains power from the dedicated events, which develop and push the platform ahead.We thought that it would be great to make these events even closer to the entire community and highlight some interesting conference presentations in our blog.

This time, we asked Sylvain Raye, a computer engineer with more than 10-year experience in web development, answer our questions about his participation in the Meet Magento Italy 2014 conference and reveal some key points of his presentation.



Sylvain Rayé is a computer engineer having more than 10 years experience in web development and 6 years in Magento. Recently he founded Diglin GmbH in Zurich (Switzerland), a company providing development for eCommerce projects, including Magento, Akeneo and OroCRM.
He is a Magento enthusiast and actively contributes to the community as a Co-organizer of Meet Magento Switzerland and board member of the German Magento Community Assosiation. He also helps to organize hackathons in different countries and participates as a speaker in different conferences.


aW: I know that you take the active stance within the Magento community and often participate in different Magento events. Please tell our readers about the most recent ones?

The idea behind my presentations is to help developers avoid routine

Sylvain: Recently I attended two Meet Magento events, in Leipzig, Germany, May 5 and in Milano, Italy, June 3-4. In both cases I was a speaker at the developer track presenting Varnish (Magento: I varnish you) and Composer (Manage your Magento dependencies with Composer). The idea behind my presentations is to help developers discover the topics, which are not always well known, but are closely related to their day-to-day activity.

aW: Your presentation at Meet Magento Italy 2014 was dedicated to Composer – a dependency manager for PHP. Why did you choose this topic?

Sylvain: The Firegento Association, a German Magento Community Association, regularly organizes Magento Hackathons in Germany and Switzerland. They also participate as Magento Doctors at Meet Magento Germany and Switzerland. The purpose of the Association is to support developers and the Magento community in general through hackathons and develop tools, which help us make our life easier or even to share knowledge and experience throughout the community.

The Magento Composer Installer project is an example of a community driven project developed by a team during the Munich hackathon in 2012 by the following core contributors:

Composer is very useful, but not very famouse in Magento world

  • Daniel Fahlke aka Flyingmana (Maintainer)
  • Jörg Weller
  • Karl Spies
  • Tobias Vogt
  • David Fuhr
  • Amir Tchavoshinia
  • Vinai Kopp (Maintainer)

Composer is largely used in the Symfony2 eco-system and other PHP projects. It is very useful, but unfortunately not so very famous in Magento world. For those reasons and as a member of the Firegento Association, I wanted to promote the Magento Composer Installer project and share my experience of its implementation.

Magento Events Enter New European Cities

Editor’s note: Every time I write about the next Magento event, it makes me travel overseas in my thoughts and imagine those amazing cities and places. Sometimes it is even more advantageous over physical presence, as you can totally concentrate on the history, architecture, and folklore of the place and have no distraction.

Meet Magento Italy 2014

Anna Akhmatova: Italy is a dream that keeps returning for the rest of your life.

Held in Milan, June 3-4 – the city of fashion, football, opera and reach antique history – Meet Magento Italy 2014 is, perhaps, the most thrilling Meet Magento conference. This year Italy takes its rightful place in the Meet Magento geography together with Germany, UK, Brazil, Russia, Spain and Netherlands.

The conference takes place in the Michelangelo hotel, which is a spectacular building around the corner from the Milano Centrale train station. It warmly welcomes attendees and offers special prices for them.

Board of Speakers
Meet Magento Italy 2014 is organized by Webformat – online solutions and service provider based in Milan.

The board of speakers includes Italian and international speakers, but seems to be oriented towards the domestic e-commerce market. Here are only several outstanding names, who will share  their expertise during the event:

Sebastiano Zanolli

Sebastiano Zanolli

Author and Motivation Speaker

Diego Semenzato

Diego Semenzato

CEO / Webformat

Federico Zambelli Hosmer

Federico Zambelli Hosmer

Head of Business Development / PayPal

Thomas Fleck

Thomas Fleck

Founder and CEO / Netresearch App Factory AG

Sylvain Raye

Sylvain Raye

Founder / Diglin GmbH

Ben Marks

Ben Marks

Magento Evangelist / eBay

Gianluca Diegoli

Gianluca Diegoli

Consultant /

Massimo Fubini

Massimo Fubini

Founder and CEO / ContactLab

Photos from:

The conference is divided into two sections: business and technical. The business section addresses selling and marketing issues, while the technical one reveals useful tips for Magento extension, integration and optimization.