Organizing Mobile Checkout in an E-commerce Store: What to Consider?
Mobile checkout is undoubtedly one of the most promising e-commerce trends of this year since the mobile payment market grows dramatically.
In this article, we will consider the key elements of the mobile checkout process, each of which is equally important for any e-commerce business. Furthermore, we will explore how these elements are arranged in the Smart One Step Checkout (Smart OSC) extension for Magento 2 by Aheadworks. So, let’s begin.
Mobile Payment Challenges
In the light of the constantly growing number of mobile payments, there are certain challenges to overcome:
- Too much to tap. According to the recent statistics, 31% of mobile shoppers abandon checkouts because they are asked to fill out numerous fields.
- Tedious process. 21% of mobile users leave checkouts because the whole process seems too long to them.
- Payment safety. More to it, nearly 70% of shoppers are highly concerned about the security of mobile payments and along with the above reasons, drop checkout because of poor safety.
So, how can we overcome all the above and other obstacles and make mobile checkouts really comfortable and successful? How to effectively adjust e-commerce stores for mobile usage? Let’s take a look at the major aspects of the convenient mobile checkout.
Mobile Checkout Key Elements
Easy-to-find Checkout Page
Suppose, you want to make a purchase in a clothing web store via smartphone. You found the desired jacket in the catalog, added it to your cart, and now, need to proceed to checkout. But, finding the corresponding button on the shopping cart page almost drove you crazy, as it was hidden below the fold of your device’s screen. Needless to say, you will hardly make another purchase in this store.
The point is that customers are most likely to abandon their mobile checkouts if they can’t easily find a checkout page on a site. Magento 2 based stores handle this issue by placing the shopping cart box at the top of site pages so that they are immediately visible on mobile screens.