Pure sales are no longer the only marketing goal for merchants, as the sales funnel starts far beyond the checkout or even pages of you site, and a low price is no longer the only incentive for customers. Brand awareness, retention of customers, and continued loyalty – these are the greatest values for sellers nowadays.
The Points & Rewards Magento extension by aheadWorks provides you great functionality to achieve the objectives mentioned above persuading customers to purchase more from you using their earned points. The universal nature of points is truly beneficial as they can be spent on any product, in contrast to free products or gifts.
Effectiveness of Customer Rewards
Create Clear and Exclusive Rewards
Reward programs and loyalty systems have passed a long way since their first implementations offline and today are used almost by each and every retailer. As the competition is great and customers usually have plentiful options to choose, the rewards you offer should not only be beneficial, but original as well.
It may come either from exclusive rewards or unique approach to offer the loyalty program. Originally designed and arranged rewards attract customers and make them feel your high-quality service and appreciative attitude.
The same time, a rewarding policy should be clear and simple without any confusing issues or potentially unfair clauses. Merchants should place their Reward System Statements in a close access for each customer and the main or a most popular landing page, perhaps, is the best location for the link to it.
Announce and Promote Your Reward Policy
Since you have an advantageous and original reward program you should promote it among your customers any way you can: on site, while customer service rendering, via emails, etc. Customers should know about it, evaluate its benefits, and get involved, which is especially required when customers just not redeem the points or coupons they already have.
Reward Consistent Loyalty
Attracting new customers is of high importance for each business and widely intensified by numerous incentives for new shoppers, but manifold studies state that existing clients are more inclined to purchase from you and worth even more attention.