Popup Pro for Magento 2 Posts

A Quick Guide to Popups in E-commerce

Popups are the windows that appear on site pages informing users about the latest brand’s offers.

A Quick Guide to Popups in Ecommerce

Popups are among the strongest marketing tools in the e-commerce area. Today, we will describe their peculiarities and bring some examples of their implementation on retail websites. So, let’s start.

Why Popups?

The primary goal of a popup is to motivate certain customer actions. Those actions might vary depending on the message of a particular popup.

For example, popups work great for increasing the number of email subscribers. Several years ago, the Nikki, In Stitches handmade accessories store managed to drive 1,375% more email subscriptions through popups than through its sidebar subscription form.

Popup Types

According to particular visitors’ actions on a site, store owners can show them the following popup types:

  • Exit-intent popups. These popups are shown when a user tries to leave a site. More specifically, the system tracks the movement of the visitor’s cursor on a particular site page and displays the related popup when the cursor leaves the area of the current browser window. This way, the brand presents its offers to leaving visitors to keep them longer on its site.
  • Scroll-based popups. Scroll-based popups appear when the user views a certain percent of a site page determined by a store admin. E-commerce stores frequently use this popup type on their blog pages. This way, they introduce their offers to users who engaged with a certain amount of the content on particular site pages.
  • Time-based popups. Popups of this type are displayed a while after the user opened a site page. Again, this value is set by the store admin. Time-based popups make their best when they appear 60 seconds or later after visitors load the page. At this point, they are already engaged with the content of the page, and, thus, more inclined to accept the displayed offers.
  • Content-based popups. This traditional type of popups is shown to users when they open particular site pages, such as, say, home, catalog, product, category, and other ones.

Based on the above popup types, store owners can determine the most appropriate ‘moment of interaction’ with their site powered by popups.

Now, let’s walk through several examples that will help us understand for what purposes online merchants can utilize popups in their stores.

Popup Usage Examples

Welcoming Popup

We begin our quick tour from the so-called ‘welcoming popup’ used by the Naja underwear web store. The popup is shown to users once they visit the store for the first time and offers a special discount on the first purchase for each new email subscriber.

In this way, the brand welcomes new visitors to its site. Moreover, it presents particular offers in a short and easy-to-understand form prompting visitors to become email subscribers with the words ‘be our special guest’ that creates the feeling of a unique offer available for each website visitor.

Aheadworks Products Made and Updated in August

Here comes the next business year and we’d like to tell our customers about the work that have been done by our team in August.

Aheadworks Products Made and Updated in August

Today we’ll present a new product and latest extension updates of Magento 1 and Magento 2 extensions.

Marketplace Theme for Magento 2

What is the ultimate goal of any Magento store? You may say that they are multiple, and will be be just right. However, if expressed in two plain words it’s something like ‘excellent look and great performance’. And that’s exactly what the new Marketplace Theme by Aheadworks is made for.

New Popup Pro for Magento 2: Capture Customers’ Attention

Despite the controversial opinion on pop-up notifications and promotions, it is definitely the shortest way to deliver the necessary content to visitors.

Properly targeted and scheduled pop-ups are able to draw visitors’ attention and bring them valuable information. From the very beginning of the visit to your store you can let customers know about e.g. the latest available collections, current sales and other benefits.

The Pop Up Pro extension for Magento 2Popup Pro for Magento 2

Magento 2 store owners now are able to improve their content with focused and well-timed pop-up notifications by means of our latest M2 extension – Popup Pro. It combines both attractive visualization and pinpoint targeting opportunities backed by effectiveness tracking.

Frontend Visualization

The Popup Pro extension for Magento 2 allows you to create engaging notifications and promotions without any annoying behavior. Advanced triggering facilities allow you to make the display time of pop-ups compliant with the shopping behavior of different customer groups. Additionally, the powerful functionality of the Popup Content editor and versatile animation effects enable you to make pop-ups good-looking and unique.

Pop-up Frontend View

Pop-up Frontend View

Backend Configuration

Right after the installation you should proceed to the Content section in the backend to create your pop-ups. The Manage Popups section is located under Content > Popup Pro by aheadWorks > Manage Popups.

The grid in this section enumerates all the created pop-ups and their attributes, including IDs, names, triggering events, customer groups, store views, statuses, where to display options, positions, views, clicks, and CTRs.

The Manage Popups Grid

Manage Popups Grid

Once you created a new pop-up by clicking the Create New Popup button you will have a chance to configure it as you need. Initially, you need to enable the pop-up and specify its name.