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How to Effectively Display Products in Your Store

A product page in your online store is like a shop window, which should not only attract customers, but persuade them to purchase, as well.

Thus, no malfunctions, technical errors, or marketing mistakes are allowed there, as anywhere on your site. Effective arrangement of your product pages lead to increased sales and lower abandonment.

Despite a product page cannot be only composed of a product image, it is still the most important element for a customer.

Note: In an online store, customers think that the quality of a product images is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%). Source: Jeffbullas.com

Effective images leave no unclear points about product properties and make customers purchase more after their careful examination. Images are not only better perceived by customers, but also leave longer impressions than words.

The ultimate goal of any online store is to create a hedonic shopping experience, when shoppers do not only satisfy their tangible needs, but also enjoy the process of shopping.

Use proper images
Leading online sellers like Amazon and eBay weeded out some crucial minimal requirements for appropriate product images. According to them, images should be at least 500 pixels wide and contain products, which fill 85% of the image space.

Exploit high-resolution images
High-resolution images are not only the sign of good taste for online stores, which reflects your respect to customers, but they also enhance customer’s experience in your store and make possible zoom functionality applicable to any product image.

Offer zoomable images
Amazon merchants are also recommended to apply zoom functionality to hosted pictures as it helps customers more precisely understand all the properties and features of products.

Show variety of views
In order to deliver more information to customers about your products you should use multiple pictures exhibiting products from multiple angles. This is especially useful when selling items, which have complex spatial shapes like shoes, toys, furniture, etc.