Increasing the Knowledge about Products with Effectively Organized FAQ Sections
A FAQ section serves for explaining to customers the most common issues related to particular products in a web store and solutions for them.
In this article, we will learn how to organize an efficient product related FAQ section in a web store.
Why FAQ Section?
In fact, the FAQ section is something more than just means for communication between buyers and merchants. This is also a powerful tool which is able to drive conversion rates in a web store and save costs for store owners since:
- Customer service teams can focus on more specific product-related questions, as the most common ones are covered by the FAQ section;
- Customers will see that the brand devotes time to answer their questions, this way, explaining them various product-related issues and establishing trust;
- The information provided about the product in the corresponding FAQ section can influence the customer’s purchase decision;
- The pages with FAQ sections are considered as highly informative resources by search engines, which notably improves SEO.
Now, let’s consider how the FAQ section can be effectively organized in e-retail.
FAQ Section Best Practices
Organize Q&A’s Logically
Having decided which product questions need to be included in the FAQ sections, it’s time to think how these sections can be logically organized in your web store.
The Walmart online retail store solves this issue by providing individual FAQ sections on product pages, where customers can ask questions by clicking the Ask Question button.
This way, users can easily find particular questions and answers in the corresponding FAQ sections on product pages. Also, they can ask questions from the same section in case the required information is missing.