The Things You Can Do to Make Your Onsite Search Perfect
There are only two ways for customers to find a product in your store – an onsite search and stepwise browsing.
Still, most visitors do not use search boxes when they visit your site, although the results they can get are able to save them much time and efforts. According to Screen Pages, the average number of sessions with onsite searches constitutes only 5.7% of the total number of visits committed to the studied Magento sites.
Why does this happen? It seems, there is only one reason able to explain this phenomenon – the purpose of their visit to your site. Most customers do not have a confident buying intention during the visit. Naturally, they need to browse through several products to compare their quality and prices and just don’t need onsite search, as have no search queries to enter.
But the customers using onsite search greatly differ from the rest of the audience. They are much more important for your business, as their conversion rate is five times higher than the average one, according to ConversionXL.
The search box on your site is the fastest way for them to reach necessary products and purchase them. And it is here lies the main opportunities and risks area for your conversions.
As visitors have usually not much time for product searches, merchants should instantly provide them with complete and relevant search results. Below we’ll consider some valuable tips aiming to provide customers with advanced and comprehensive onsite search functionality.
The Things You Should Consider
Accuracy and Relevance of Results
Magento site owners get internal search functionality by default with the installation of the platform. However, the main purpose of this functionality lies in accurate and relevant results.
Search Boxes Position
The UI practice implies a certain location of search boxes within the store’s layout. Usually, they are situated in the upper right corner of the page, which is expected by customers, so they find it immediately. An unusual location of search boxes annoys customers and may lead to their exits.
It is also not recommended to periodically change search box positions on your site, as it confuses visitors and waists their time.
Allotted Location of Search Boxes
The box should not be surrounded by other similar design elements, including text boxes, text fields, sliders, etc. This simplifies the discovering of this functionality on the store page and eliminates an accidental use of other interface elements.
The search box should also be clearly separated from the surrounding area with bright colors and an appealing action button.
Search Box Placement on All Website Pages
Customers should have access to the onsite search functionality from each page of your store. This feature eliminates unnecessary returns and excessive navigational steps.
The autocomplete feature is critical for many customers. It saves their time, avoids mistakes and multiple data inputs, and finally leads to relevant and rapid search results.