Whether we like it or not, Google is still the main traffic source for the vast majority of online stores.
And, despite of the great changes happened in search engine algorithms, which put content at the head of ranking factors, we still are not able to neglect the role of cognitive SEO for our success.
But, since the technical aspect of SEO is complicated, we need valuable and powerful SEO software to track all facets of our search engine optimization strategy. In order to discover objectively the best custom SEO software suite we found most popular tools, according to multiple blog posts and user reviews.
As a result, we got 9 most mentioned online SEO tools and offer you their brief overview below.
Ahrefs combines several software tools, but most of them analyze site links and show them in a user friendly manner. Many users consider their base of links one of the biggest in the segment and suppose it to be the most frequently updated.
The software provider declares the 15 minutes update interval of their data, and the results of their operations impress greatly. 958,539,826,459 found external backlinks deserve applause alone.
The main tool, provided by the company, Site Explorer offers a wide range of site related information, including the top content analysis, inbound and outgoing links, broken links, etc.
Additionally the service offers:
- Domain comparisons by different parameters;
- Crawl reports, which present sites as if through the eyes of search engine crawlers.
Cognitive SEO software suite also provides tools for the analysis of backlinks, but the overall scope of services is a bit wider than ahrefs has. Additionally it tracks your keyword ranks and monitors your visibility in social media.
Started in 2010 by Razvan Gavrilas, Cognitive SEO is now among the most popular marketing and SEO tools. The professional version of this toolset is $99 per month, while the most expensive plan starts from $999 per month.
Among the most interesting features the company highlights the user-friendly and informative dashboard, backlink analysis, rank tracker, etc.
Google Analytics is possibly the most famous analytical tool online. According to W3techs.com, Google Analytics is used by 50.4% of all websites worldwide, which is a really terrific fact.
As far as most of you are familiar with its interface, we can only say that it covers almost all little or less significant website statistics, including detailed audience overiews, traffic sources, onsite behavior, and conversion descriptions.
The history of the service, as we know it, goes back to 2005, when Google acquired Urchin Software Corp., and in November 2005 rolled out the Google-branded version of the service.
Except the data Google Analytics provides for its users, it also comprises several integration options for even more detailed and valuable reports. In particular, it can be easily integrated with Google Adwords and Google Webmaster Tools, which help users track their PPC advertising and referral keywords via single dashboard.