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Magento vs. Shopify: Different Profiles of E-commerce

Magento and Shopify are two powerful platforms working for the needs of the e-commerce market.

Though operating in the same industry, these two solutions were developed in different ways. In this article, we will determine the current market position of each platform and consider their future perspectives.

Magento vs. Shopify: Different Profiles of Ecommerce

Study Description

In our study, we performed a comparative analysis of web stores that run either on the Shopify or Magento e-commerce platforms. All the data was obtained from the according BuiltWith databases.

Our research explores five website parameters:

  • Alexa Top 1 Mln rating positions;
  • The profiles of products in catalogs;
  • Average prices per product types;
  • Countries and languages of the studied stores.

Some of the above parameters are provided by Builtwith as it is, while others are derived from the representative samples built upon the related Magento and Shopify databases.

Ecommerce Platforms Comparative Speed Testing

Magento performance is a common topic for discussions in different dedicated forums and among end users of the platform. Today we’ll try in to either confirm or debunk the myth that Magento is slower than other ecommerce platforms.

E-platforms Speed Testing

The idea behind the investigation is to compare web site speed tests of four most popular e-commerce platforms, find out the winners and their specific features.

Study Description

This study compares four e-platforms that are already well-known to our readers and most online store owners: Magento, WooCommerce, Shopify, and PrestaShop. In our study we used the Pingdom Website Speed Test tool for testing desktop stores; Mobitest by Akamai for mobile testing and iplocation.net to detect web site domain IP address locations.

In general, we tested 50 random online stores from the Alexa 1 Mln Top websites list in different ways and by multiple parameters, including various test locations, different pages (e.g. main, category, and product pages), desktop and mobile web site versions, domain IP locations, and compared their loading speeds.

The results and our conclusions are presented below.

Speed Test Results

The basic finding we’ve obtained is that the average loading time of a single page is 5.9 seconds. Despite this value is too general to be used for certain purposes it shows the benchmark applicable to ecommerce stores.

Perhaps, it looks pretty slow especially if we refer to the Google recommendations for ecommerce websites asking for 2 seconds and even less. Still, that’s the real state of things. But, as far as the study includes different entrepreneurs, both successful and not, we’d like you to consider this result as the minimum acceptable level.

Still, different pages of the stores have different loading times and funnily enough all the explored platforms show the next same tendency. Main pages show the slowest seconds, while product pages run faster than any other pages. Here are the averages:

  • Main Pages – 7.1 sec.;
  • Category Pages – 5.5 sec.;
  • Product Pages – 4.8 sec.

It’s is true for all the platforms…

2016 Ecommerce Platforms Analysis and Comparative Report

The market of ecommerce platforms is changing constantly since ecommerce itself develops steadily embracing new branches, areas and stores.

Ecommerce Platforms Market Share Evolution

Some platforms decline while other ones rise, and this fluctuation gradually changes the entire ecommerce environment and transforms the market structure. As far as we have already accumulated a lot of data regarding platform shares dynamics, it allows us to describe the ecommerce platforms market scene and forecast their further evolution.

Diagram 1. Ecommerce Platforms Share Dynamics, %

Ecommerce Platforms Share Dynamics, %

All the graphs on the diagram obviously belong to three main trending tendencies: stable, increasing, and declining shares.

Magento and PrestaShop are relatively stable saving their market shares through the years. WooCommerce and Shopify rise throughout the whole period of study, but WooCommerce slows down gradually and has seemingly exhausted its growth potential. VirtueMart, Zen Cart, and osCommerce decline along the time slightly reducing the deceleration.

tipsAll Platforms
• Magento – stable;
• WooCommerce – slowing down growth;
• PrestaShop – stable;
• Shopify – growing;
• VirtueMart – decreasing;
• Zen Cart – decreasing;
• osCommerce – decreasing.

So, what makes some platforms more successful and what are their main features? We examined TOP 5 ecommerce platforms within the Alexa 1 Millon Top web sites selection and built their profiles by several key attributes. And, their differences are just clear.

Study Description

This study explores Top 5 ecommerce platform based online stores extracted from the Alexa 1 million top web sites list and their particular features.

Randomly chosen from the parent data set the study examines 1% size samples of all detected Shopify, PrestaShop, Magento CE, Magento EE, and WooCommerce online stores. Magento CE and Magento EE are studied separately since their target audience and price models differ greatly.

E-platform Profiles Comparative Analysis

By Languages

Of course, English is the most popular language worldwide and our investigation fully confirms this assumption. Generally, 59% of studied online merchants use English as the main language in their stores. Spanish is in the second place (8%), and then follows French with the 7% share.

Diagram 2. Ecommerce Platforms by Languages

Ecommerce Platforms by Languages

This structure above looks pretty natural, except Persian, perhaps, presenting surprisingly plentiful Iranian online stores. But, if we further analyze the platforms by their languages, we will find a lot of remarkable discoveries.