The Advantages of Using Social Logins in E-commerce
When properly utilized, social login buttons provided on e-commerce sites can give rich opportunities for merchants.
Today, we will discuss the benefits online merchants can derive from social logins. So, let’s start.
Social Login Trends
77% of users consider social logins as a necessary registration solution. And, among those who prefer social logins, prevail the 18-25 year (38%) and 25-35 (33%) year age segments.
How online retailers benefit from implementing this functionality in their stores? First of all, they can increase customer retention and the number of visits. Still, this solution opens even more opportunities, which we will further describe in more detail.
Social Login Benefits
Quick Registration & Authorization
For shoppers, the social login functionality means almost instant access to a particular store. Since not every store allows guest visitors to make purchases, social login buttons become a time saver for those who don’t want to spend time indicating their personal info to register on the site.
More to it, thanks to social login buttons, customers can quickly login to their accounts every time they need to access them.