Leveraging the Store Location Functionality in a Web Store
Online merchants use store locators to primarily help shoppers find the nearest physical outlets or pave the way to brick-and-mortar stores.
Today, we will give you some recommendations on how to help customers find the locations of the required physical stores online. First, let’s take a look at the key benefits of the above functionality.
Why Store Locators?
Apart from showing buyers the locations of particular brick-and-mortar stores, e-commerce businesses can benefit from the following advantages of store locators:
- Customer retention. Customers will be grateful to the brand that helps them to find the nearest outlet when they don’t have much time for searching.
- Rationalized workflow. The address-related info provided on store locator pages helps contact persons avoid general questions about their address and focus on more specific customer requests.
- More buying options. With the store locator functionality utilized in a web store, shoppers can find the required products online and then negotiate to pick up them at the nearest outlet.
The above benefits just prove that store locators became an indispensable tool for both merchants and buyers. Now, we will find out how this functionality should be arranged on a website.
Store Finders Best Practices
Take Advantage of Locating
The first feature that should be included in the store locator functionality of any e-commerce store by default is the possibility to find the nearest store based on the current user’s location.
So, shoppers specify their location to find the nearest store, but what does the term ‘nearest’ exactly mean? Are these the stores that located within 100 kilometers or 200 kilometers, or only the stores within the walking distance? In other words, how a shopper can know what the search radius is?
The best solution here is to allow customers to manually indicate the radius of their search in terms of radius measurement units and their values. Consider implementing the solution in your website, and the process of finding a particular store is going to become transparent to your customers.