Main Product Subscription Trends in 2018
Product subscriptions continue to gain momentum. Today, they constitute a sufficient share of the entire e-commerce market.
In this post, we will discuss the most impactful subscription trends defining the ways of further development in this niche.
E-commerce Subscriptions in Figures
Just to understand the importance of subscriptions, we will walk through the stats:
- Since 2011, the share of e-commerce subscriptions increased by more than 100%;
- Additionally, last year, 15% of online customers in the US purchased subscriptions from popular e-retailers;
- More to it, an average subscriber has at least 2-3 active subscriptions.
The modern e-commerce subscription market can be split into several distinct types. So, what are they?
E-commerce Subscription Types
Currently, one can distinguish three broad subscription types, as follows:
- Replenishment subscriptions;
- Curated subscriptions;
- Access subscriptions.
Let’s dwell more detailed on each of them.