Survey Posts

Magento 2 Migration is a Beaten Track

Half a year ago we described some available options to migrate from Magento 1 to Magento 2. They offered a real way to complete the transition and enjoy the advantages of better functionality and code provided by Magento 2.

Magento 2 Migration is a Beaten Track

Today we are going to discover the number of Magento 1 stores that found it beneficial to migrate to Magento 2 and how they look and feel now. For the purpose we took a list of Magento stores from Alexa 1 Mln top websites downloaded more than a year ago, back in May 2015 and found out there the stores that currently use Magento 2.

The Profile of Former Magento Stores Migrated to Magento 2

According to our estimations, the share of migrated Magento 2 stores in the whole number of Magento 2 websites contained in Alexa 1 Mln is 36%. These detected stores are currently placed on Magento 2 while in the middle of 2015 they used Magento 1.

Magento 2 Stores: The First-Year Study

Of course, Magento 2 is far from the product maturity, and in fact it is just getting formed as a standalone product within the market.

But, we are all keen to know everything about those new stores made on Magento 2. How are they? What do they look like? What do they sell? Where are they coming from?… Well, we made some studies and are ready to present you the profile of the first Magento 2 stores below.

Magento 2 Stores: The First-Year Study

Study Description

The study uses the Magento 2 stores data provided by BuiltWith. The data sample value is 1% of all detected Magento 2 stores in operation randomly selected from the pre-filtered M2 stores list.

First Observations

Walking through the list of provided stores we need to notice that it contains a lot of non-operational, purely promotional and sites containing only sample data and default themes. We find it natural as far as many users are just getting acquainted with the platform and we witness their first steps towards the new functionality.

As for other parameters, they are largely similar to Magento 1, but have some naturally grounded differences. Below, we’ll compare two platforms in details and try to explain you, why Magento 2 is cheaper and more english-related.

Magento 2 Stores

By Languages

By languages, Magento 2 is mostly presented in English, in particular it is used in 73% of all investigated stores. According to our previous study, it is more than in Magento 1 EE (71% of all stores) and considerably more than in Magento 1 CE (62%).

 Diagram 1. Magento 2 Stores by LanguagesMagento 2 Stores by Languages

The main reason for that state of things is that we didn’t find any sufficient number of stores in Spain, where Magento 1 is currently pretty popular.

By Countries

We have already mentioned, that Magento 1 is a greatly diversified platform that made a successful leap from the U.S. to Europe and even Asia. Apparently, Magento 2 had no enough time for the same conquest and shows higher concentration in the U.S.

Diagram 2. Magento 2 Stores by Countries

Magento 2 Stores by Countries

The number of detected countries of Magento 2 stores is actually the same or even higher, but they are scarcely represented there, perhaps, except the UK. In Magento 2 we have almost the same enumeration of embraced countries, but their shares are different a bit. For example the Netherlands take a significant share among the early Magento 2 adopters. But, as the platform develops the Dutch share will likely decrease, just because of the population limitations.

Ecommerce Platforms Comparative Speed Testing

Magento performance is a common topic for discussions in different dedicated forums and among end users of the platform. Today we’ll try in to either confirm or debunk the myth that Magento is slower than other ecommerce platforms.

E-platforms Speed Testing

The idea behind the investigation is to compare web site speed tests of four most popular e-commerce platforms, find out the winners and their specific features.

Study Description

This study compares four e-platforms that are already well-known to our readers and most online store owners: Magento, WooCommerce, Shopify, and PrestaShop. In our study we used the Pingdom Website Speed Test tool for testing desktop stores; Mobitest by Akamai for mobile testing and to detect web site domain IP address locations.

In general, we tested 50 random online stores from the Alexa 1 Mln Top websites list in different ways and by multiple parameters, including various test locations, different pages (e.g. main, category, and product pages), desktop and mobile web site versions, domain IP locations, and compared their loading speeds.

The results and our conclusions are presented below.

Speed Test Results

The basic finding we’ve obtained is that the average loading time of a single page is 5.9 seconds. Despite this value is too general to be used for certain purposes it shows the benchmark applicable to ecommerce stores.

Perhaps, it looks pretty slow especially if we refer to the Google recommendations for ecommerce websites asking for 2 seconds and even less. Still, that’s the real state of things. But, as far as the study includes different entrepreneurs, both successful and not, we’d like you to consider this result as the minimum acceptable level.

Still, different pages of the stores have different loading times and funnily enough all the explored platforms show the next same tendency. Main pages show the slowest seconds, while product pages run faster than any other pages. Here are the averages:

  • Main Pages – 7.1 sec.;
  • Category Pages – 5.5 sec.;
  • Product Pages – 4.8 sec.

It’s is true for all the platforms…

Magento 2 Contributes to the Global Ecommerce Platforms Market

Often, the result of hard and long-term work can be expressed in just several figures. So, we continue to draw the contemporary ecommerce landscape investigating the forces able to bring changes to our everyday online shopping experience.

Many things have happened since our last study and the Magento 2 release was the most significant event, of course. We found many remarkable changes within the e-platforms market reflected both in pace corrections and new statuses. But, the best ever news of our study is that we found Magento 2 stores in the Alexa 1 Million Top web sites list. So, follow us below.

Study Description

Traditionally our findings are resulting from the Alexa 1 Million Top web sites study detecting ecommerce functionality within the research list. Individual platform shares are calculated basing on the whole set of found ecommerce stores taken as 100%.

tipsNote: The obtained results are accurate only under specific conditions of this study.

Study Results

Magento continues to dominate the market and takes 29.1% of the total market share. WooCommerce, as usual, is slightly behind and its chances to lead the race are currently uncertain. The platform’s expansion slows down rapidly and the latest relative growth rate showing is about only 2% compared to almost 10% just 6 months ago.

Diagram 1. Ecommerce Platforms Popularity, March 2016

Ecommerce Platforms Popularity, March 2016

At the same time, Shopify breaks all records and already takes the third position in our study ahead of PrestaShop, which just recently has moved to the fourth place of our “chart”. Shopify demonstrated an amazing spurt with the 17.4% relative market share growth index achieved since our last study.

The Top 5 in our ranking also includes PrestaShop and VirtueMart. PrestaShop stays near Shopify, while VirtueMart is three times smaller than PrestaShop. In fact, the first four platforms take 75.9% of the market in our study.

2016 Ecommerce Platforms Analysis and Comparative Report

The market of ecommerce platforms is changing constantly since ecommerce itself develops steadily embracing new branches, areas and stores.

Ecommerce Platforms Market Share Evolution

Some platforms decline while other ones rise, and this fluctuation gradually changes the entire ecommerce environment and transforms the market structure. As far as we have already accumulated a lot of data regarding platform shares dynamics, it allows us to describe the ecommerce platforms market scene and forecast their further evolution.

Diagram 1. Ecommerce Platforms Share Dynamics, %

Ecommerce Platforms Share Dynamics, %

All the graphs on the diagram obviously belong to three main trending tendencies: stable, increasing, and declining shares.

Magento and PrestaShop are relatively stable saving their market shares through the years. WooCommerce and Shopify rise throughout the whole period of study, but WooCommerce slows down gradually and has seemingly exhausted its growth potential. VirtueMart, Zen Cart, and osCommerce decline along the time slightly reducing the deceleration.

tipsAll Platforms
• Magento – stable;
• WooCommerce – slowing down growth;
• PrestaShop – stable;
• Shopify – growing;
• VirtueMart – decreasing;
• Zen Cart – decreasing;
• osCommerce – decreasing.

So, what makes some platforms more successful and what are their main features? We examined TOP 5 ecommerce platforms within the Alexa 1 Millon Top web sites selection and built their profiles by several key attributes. And, their differences are just clear.

Study Description

This study explores Top 5 ecommerce platform based online stores extracted from the Alexa 1 million top web sites list and their particular features.

Randomly chosen from the parent data set the study examines 1% size samples of all detected Shopify, PrestaShop, Magento CE, Magento EE, and WooCommerce online stores. Magento CE and Magento EE are studied separately since their target audience and price models differ greatly.

E-platform Profiles Comparative Analysis

By Languages

Of course, English is the most popular language worldwide and our investigation fully confirms this assumption. Generally, 59% of studied online merchants use English as the main language in their stores. Spanish is in the second place (8%), and then follows French with the 7% share.

Diagram 2. Ecommerce Platforms by Languages

Ecommerce Platforms by Languages

This structure above looks pretty natural, except Persian, perhaps, presenting surprisingly plentiful Iranian online stores. But, if we further analyze the platforms by their languages, we will find a lot of remarkable discoveries.

Ecommerce Platforms Popularity, October 2015: Top Five Solutions Take Three Quarters of the Market

The tectonic transformation of Magento we currently witness happens amid the increasing competition inside the ecommerce platforms market. Some of them rise, while the other ones fall, but what is the place of Magento in this lumpy sea?

We all want Magento to broaden its share or at least keep the status quo. So, this October we conduct our next ecommerce platforms popularity study to discover current competition circumstances.

Study Description

As usually, this study takes into consideration the Alexa 1 Million Top web sites pool and picks out cart functionality sites. Taking this bulk of stores for 100% we determine individual shares of the studied ecommerce platforms.

attention_greenThe obtained results are accurate only under specific conditions of this study.

Study Results

The thing that should have happened is that Magento CE now takes the second position among most popular ecommerce platforms. But, together with Magento EE, it is still bigger than WooCommerce.

Diagram 1. Ecommerce Platforms Popularity, October 2015

Ecommerce Platforms Popularity, October 2015

It seems that no one is able to stop WooCommerce expanding its share within the ecommerce platforms market. Just for five month it grew by 2.3% and brought WooCommrce to the leading position in our study.

Frankly speaking, the WooCommerce relative growth rate (= current growth rate related to the previous study share) is reducing from +14% in May 2015 to +9.9% in October 2015, but it is still absolutely amazing considering its current market share.

Magento CE decreased slightly (-0.5% compared to May, 2015) and now takes the second position of the chart below. However, Magento EE shows a steady growth and its RGR (Relative Growth Rate) is +10.8%.

Magento Future Development (Educated Guess)

Through the years of the Magento market share investigation, we collected a significant data amount, which is interesting to be interpreted as a trend. We believe that this data is able to explain the way Magento is now going and its farther perspectives.

By 2012 and the start of our studies Magento gained its greatest popularity, according to Google Trends. So, our first blog post on the topic indicated that Magento CE had almost 25% of the market share. Since then, its share fluctuates around this mark rising or descending due to the specific circumstances of each investigation, but didn’t change considerably.

Diagram 1. Magento Market Share Dynamics

Magento Market Share Dynamics

Anyway, the fact remains: Magento takes one quarter of the ecommerce platforms market share for 3 years running. It is great since Magento keeps its leadership in a highly competitive and dynamic market.

Ecommerce Platform Shares Study Retrospection

Let’s see the changes, which accompanied the stability of Magento in this period.

Diagram 2. Top 5 Ecommerce Solutions Market Share Dynamics

Top 5 Ecommerce Solutions Market Share Dynamics


The top five ecommerce platforms by the market share in 2012 were the following: Magento CE, Zen Cart, VirtueMart, osCommerce, PrestaShop. Some of them originate from 90-s and are real veterans in the market at this time. As you can see, all of them are open-source downloadable software.

This year is actually the initial stage of development for WooCommerce, an open-source ecommerce plugin for WordPress. Next three years it will make an incredible spurt and stand on a par with Magento in 2015.


Top five sites are still the same, but the balance changes: Magento, PrestaShop, VirtueMart, Zen Cart; osCommerce. This year Zen Cart loses more than others – 56% of the market share and rolls down to the fourth position, while PrestaShop grows considerably (+25%).

Outside the top five we can also notice some moves, where the Shopify’s growth by 50% forces competitors to turn their heads in its direction.

Ecommerce Platforms Popularity, May 2015: Two Platforms Take Half

Currently Magento undergoes multiple changes that modify the platform and ecommerce in general since Magento is its biggest and most influential participant.

In our opinion, most changes are positive, but how do they influence the main success indicator – popularity? The answer is in our traditional study examining the popularity of main ecommerce platforms.

Study Description

The Study explores Alexa 1 million Top web sites and checks the number of online stores built on one of thirty ecommerce platforms included into the survey.

attention_greenWe’d like to remind you that the obtained results are accurate only under specific conditions of this study.

Study Results

Starting from small platforms we can say that several of them made real breakthroughs. For example, Shopware and ECShop increased by 80% and 69% accordingly, which are great results even considering their small segments – below 1%.

Big players usually are not able to increase their shares so fast and show smaller achievements, but we know that their growth is the result of tremendous efforts. So, who is the leader?

The results of the study are not surprising, and Magento CE is leading again as usually, but its “unexpected” competitor is booming. +2.9 to the absolute share from 20.8% to 23.7% – that is the result of WooCommerce since our last study in October 2014.

Diagram 1. Ecommerce Platforms Popularity, May 2015

Ecommerce Platforms Popularity, May 2015

While Magento CE almost did not change and decreased by 0.3% from 25.6% till 25.3%.

Presuming the same pace for WooCommerce we can expect a new leader at the end of 2015. But who are the victims for thus young and ambitious newcomer as soon as Magento keeps its share untouched?

E-commerce Platforms Popularity Study, October 2014

Our previous Alexa 1 million top sites survey unveiled an unsurpassable leadership of Magento CE among world top e-commerce platforms.

But things change rapidly in this fast-paced and highly competitive market, and Magento itself undergoes significant changes. So, in order to keep abreast of the latest changes and trends we prepared a new edition of the study.

The current research is updated with new platforms, included into the main sample, and delivers a bit different relative data, but the absolute changes, we discovered, clearly explain the main trends.

Study Description

The study supervises Alexa 1 million top sites and detects the stores, which use one of thirty two e-commerce platforms included into the survey. Compared with the previous study, this edition is extended by 12 new platforms, including WooCommerce, Yahoo Stores, Demandware, OXID eShop, etc.

Note: We’d like to remind you that the obtained results are accurate only under specific conditions of this study.

E-commerce Platforms Popularity Study

Magento CE takes the leading position among the examined e-commerce platforms in Alexa 1 million top sites. The nearest competitor WooCommerce is 5% behind the leader, and thus, together these platforms take 46.4% of the market share.

Ecommerce platforms market share

The great insight here is that comparatively different e-commerce solutions have almost the same popularity and market shares. The only difference, worth to be mentioned, is that the sites based on Magento CE have higher positions in the Alexa rank. For example, Alexa Top 100 thousand sites contain 68% more Magento CE sites than WooCommerce ones.

If we continue to exploit the Paretto principle, we’ll discover that top 7 e-commerce platforms, which constitute 22% of the total quantity, hold 76% of the market share.

Due to the added e-commerce platforms to our investigation, the shares declined, compared to previous study, but, excluding WooCommerce, the leaders are still the same: Magento CE, PrestaShop, Shopify, VirtueMart, Magento EE.

However, their progress since the last study differs greatly. Shopify is still the most progressive, just as in the previous study, and grew by 26.5% since April, 2014. While the total number of sites running Magento CE within Alexa 1 Mln increased by 13.5%, and PrestaShop sites – by only 2.8% over the same period. Below you will find the changes in progress of all platforms in comparison to the previous April’s study.

Ecommerce platforms performance

Expectedly, Magento Go and Magento PE are decreasing and take “leading” positions among the most regressing platforms. However, Magento EE is also rather unsuccessful within the past period and performs the 13.7% decrease.

And yet some noteworthy facts: the OpenCart platform increased by 7.4%, while Volusion and osCommerce decreased significantly, by 7% and 12.3% respectively.

Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey

The importance of social media is high for each brand, as most of us contact followers with promotions, important notifications, feedback requests, and some brands even provide customer service via social media.

So, we asked ourselves a question: “What are the differences of social audiences of main e-commerce platforms? Do they have something similar? Perhaps, they have some overlaps or similar locations, or anything else?” The presented below survey is designed to address these questions.

The survey covers the Magento Twitter audience, which is one of the most important social media for the platform, compared to the PrestaShop and Shopify Twitter accounts.

Key findings of the survey are given at the end of this post.

Note: The data is obtained using

General Information

General Information

Magento is the oldest Twitter inhabitant, but much less active than Shopify, for example. Shopify also has the best followers/tweets ratio. Each tweet brings Shopify 9.2 followers per tweet, while Magento gets 8.4 followers, and PrestaShop -2.3.

Magento vs. Shopify vs. PrestaShop followers quantity

So, total quantities of followers of the mentioned above platforms differ greatly, as it clearly demonstrated on the diagram above.

Audiences Overlaps

But to be absolutely realistic this diagram should look like the following:

Audiences Overlaps

We analyzed 10 thousand followers from each account and determined that the audience of these three platforms has considerable overlaps:

  • PrestaShop & Shopify – 3.2%;
  • Magento & Shopify – 8.3%;
  • Magento & PrestaShop – 14.2%
  • All platforms – 2.2%

The overlap of the Magento and PrestaShop audiences is the biggest and mostly presented by digital companies and developers, according to the randomly chosen sample from the mutual 14.2% scope.

E-commerce Platforms Comparative Study Based on Alexa1Million Top Sites

About a year passed since we published our last e-commerce platforms comparative study.

Let’s take a look at changes in the e-commerce platforms market structure. We’ll reveal the most recent competitive balance in this sphere and compare it to our previous surveys in order to distinguish trends and market shifts.

Study Description

This study is based on Alexa 1 Million Top sites examination and provides percentage ratio of sites, which use different e-commerce platforms. The results of this study can’t be interpreted as an overall description of the market or considered apart of this survey.

E-commerce Platforms Comparative Study 2014

Magento takes a leading position among ecommerce platforms and is much ahead its main competitors. Its share is almost about 34%, which is more than one third of the overall quantity of sites using e-commerce platforms. Over the last year it considerably increased its share and despite the leadership still grows faster than the competitors.

Magento CE is traditionally followed by PrestaShop, which takes the second position. The third position is a great surprise, but very pleasant. Magento EE left behind VirtueMart, Zen Cart, osCommerce and took the third place. It’s a great achievement, which has resulted in share growth by 48% in comparison with 2013.

E-commerce Platforms Comparative Study 2014

We have several ecommerce platforms, which increased their shares since the last survey:

  • Magento CE moved from 29% to 33.8% – up 10 4.8% (increased by 16.5% compared to the last survey);
  • Prestashop moved from 12.3% to 13.4% – up 10 1.1% (increased by 9% compared to the last survey);
  • Magento EE moved from 5.8% to 8.7% – up 10 2.9% (increased by 48% compared to the last survey);
  • Shopify moved from 3.7% to 8.3% – up 10 4.6% (increased by 124% compared to the last survey);
  • Open Cart moved from 3.6% to 4.1% – up 10 0.5% (increased by 13.9% compared to the last survey).

Shopify is an absolute leader in terms of growth. Last year it was out of TOP 5 e-commerce platforms, and now it takes the fourth position. Amid this Magento EE achievement looks a bit modest, but still great. It moved from the sixth to the third place within a year, while Shopify and Magento EE are drastically different in price and potential audience.

Naturally, some platforms have shrunk:

  • VirtueMart moved from 11.3% to 6.7% – down 4.6% (decreased by 41% compared to the last survey);
  • Zen Сart moved from 7.4% to 4.2%– down 3.2% (decreased by 43.2% compared to the last survey);
  • Volusion moved from 4.6% to 3.9% – down 0.7% (decreased by 15.2% compared to the last survey);
  • osCommerce moved from 6.3% to 3.7% – down 2.6% (decreased by 41.3% compared to the last survey).

The second straight year VirtueMart, Zen Cart, and osCommerce are losing their positions, while Volusion’s share is rather stable and is about 4-5% each year.

50 Amazing Mcommerce and Mobile Facts

Editor’s note: Mobile devices have become part of our lives and now intensively change common shopping practice all over the world. Check the most recent mcommerce and mobile facts gathered by aheadWorks, which describe today’s mcommerce status and its nearest future.

Mobile Devices Proliferation

  • The number of mobile devices exceeds Earth population. (Source: Cisco)
  • Sellers shipped over one billion smartphones in 2013. The growth was 38.4% compared to 725.3 million shipped in 2012. (Source: International Data Corporation)
  • More than 30% of US internet users have a tablet device. (Source: eMarketer)
  • 56% of US grown-ups have smartphones. (Source: Pew Internet & American Life Project, 2013)
  • US smartphone users will amount 207 million by 2017 (compare to 140 million in 2013) , and 3 billion users all around the world. (Source:


  • In 2017, about 25% of online retail transactions in the U.S. will be made using mobile devices. (Source: eMarketer)
  • By 2017, about 70% of online buyers will make a purchase on a mobile device. (Source: eMarketer)
  • Mobile retail payments reached $182B in 2013, and by 2018, they are expected to be over $700B. (Source: Juniper)
  • Nearly$700 billion are supposed to be transacted and affected by smartphones in 2016. (Source: Deloitte)
  • US online sales exceeded $2B on Cyber Monday 2013, the first time per single day. (Source: comScore Inc.)
  • US mobile coupon users will reach 53.2 million in 2014. (Source: eMarketer, 2013)
  • 16B transport and events tickets will be bought annually on mobile devices by 2018, 3 times more than in 2013. (Source: Juniper)
  • 30% of mobile customers will likely abandon a transaction if they do not face mobile-friendly experience. (Source: MoPowered)
  • 3 second page load makes 57% of mobile customers leave your site. (Source: Strangeloop Networks)
  • 100ms site load increase leads to 1% sales decrease. (Source: Amazon)
  • 63% of people are going to do more shopping using their mobile devices over the next couple of years. (Source: Latitude)
  • 60% of mobile users use their smartphones to assist purchases while they are in a store, and 50% use them on their way to stores. (Source: Deliote)
  • 74% of smartphone users have made a purchase inspired by research on phone. (Source:
  • 78% of retailers plan to invest in mobile commerce this year. (Source:
  • 69% of retail executives estimate mobile commerce as an important strategic initiative.(Source:
  • 27% of companies worldwide planned to implement location-based marketing in 2013. (Source:
  • An appropriate mobile experience cultivates better opinion about brands according to 61% of customers. (Source: Latitude)
  • 57% users will not likely recommend a site with a poor mobile design. (Source: Google)
  • Mobile devices will account for 30% of global retail eCommerce spending by 2018, up from 15% in 2013. (Source: Juniper)
  • Tablet users spend 50% more than PC users. (Source: Adobe)

eCommerce Platforms Survey: Who Rules Olympus These Days and Who Will Gain Power in The Future?

It’s been a while since we published our last survey on shopping platforms and their growth/decline on a highly competitive eCommerce software market. If you wonder what was going on in the woods back in 2012, take time to read our February and September studies while we move forward with a new statistics and latest changes within half a year.

About the Survey

First things first, let’s clarify some issues. We have analyzed stores from the Alexa Top 1 Million and now publish the pie chart to illustrate the popularity of different platforms. Keep in mind that all numbers in this article are relative, meaning they have no absolute values and can’t be viewed separately.

I also anticipate your doubts regarding the impartiality of this survey, especially because we have reasons to play with data and highlight Magento greatness. I assure you – it won’t happen and I will tell you outright who is hard on Magento heels. Let’s get started then!

Survey Results

MagentoMAGENTO. No surprise, Magento Community Edition with almost 30% spread is favored by many newcomers, savvy merchants and those migrated to Magento from other platforms.

Magento Enterprise Edition is in a higher demand, jumping forward from 4.6% in September 2012 to 5.8% at the moment with the number of EE websites increased by 27% (!). What caused this progress? Several months ago Magento team announced a big bonus – a free upgrade from Magento CE to EE for a limited time, and turned out, this marketing move bore fruits.

The spread of eCommerce platforms in July 2013:
Survey data from aheadWorks

E-commerce Sites are Getting Slower

In July and August of 2012, Strangeloop tested the load time of the home pages of 2,000 leading e-commerce sites, as ranked by It turned out that median pages load was 9% slower than it was a year ago!

In comparison with November 2011, the median load time to a home page in the Alexa Retail 2000 using Internet Explorer 9 has been decelerated by 9% for first-time visitors and 18% for repeated visitors.

Alexa Retail 2000 e-commerce sites

Magento Got a Third Slice of Pie

Taking into consideration the fast growing e-commerce market, this time I included more platforms into my survey (20 against 14 in the previous study). It should be reminded that we use not absolute values. The analysis is carried out according to the number of stores that got into Alexa Top 1 Million.

Even with a greater number of platforms compared in the chart, Magento continues its rise and dominance as the industry’s most popular platform. In comparison with the previous survey, the number of stores based on Community Edition has increased by over 500 ones (5699 sites in August). As a result, it has undeniable advantage with 26.2% of the market at the moment. The usage of Enterprise Edition has also risen from 801 to 1005 sites. All versions of Magento have 31.4% in total that makes the platform beyond the reach.

e-Commerce statistics