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Tablets Posts

Tablet Customers Spend More and Enjoy Weekend Shopping More than Others

Our fast flowing life runs in an environment of screens. We work with their help, entertain ourselves and, of course, do shopping. Have you ever watched TV and caught yourself thinking ‘I like these shoes. I want to get them now! Where is my smartphone?’ Associating smartphones and tablets with online shopping is very common today, and we eagerly perceive them as normality rather than innovative tech. To prove this, let`s look at bare facts.

Growth of tablet use
Tablets are expected to overtake PCs by 2016. And in terms of eCommerce, tablets grew four times in comparison with 2011.
Higher AOV (Average order value by device)
According to research by Adobe Digital Index, people who use tablets usually spend more. The average order value brought by a tablet is $123 (compare: desktop users place $102, mobile ones – $80). Tablet conversion rates are not different from PCs (2.3% provides tablets against 2.5% from PC).

Shopping at weekend
While entertaining themselves, people place orders with the help of their devices. If we analyze shopping trends by device at weekend, we will see that tablets occupy the leading position. Even computers are behind. 34% online shoppers use tablets while 24% prefer computers.

 

Effectiveness
This metric is very important, because it shows whether tablets can substitute computers and other devices. It turned out, that for media consumption (video, audio, etc.) tablets are as effective as PCs. (Financial – 99%, retail – 78%, travel – 63%).

These facts give a lot to think over. It`s evident that tablets may outshine PC soon, so it’s a high time to optimize websites the way to make them tablet-friendly.

Amazing Fit: Pre-Christmas Shopping Rush, Mobile Purchases and New aheadCommerce Service

Mobile technologies manifest a new era of doing things on the go – reading, watching, working, chatting and, of course, shopping. It’s near impossible to get lost or disconnected from a real world today: smartphones and tablets simply won’t allow that.

A while ago, we asked ourselves to what extent customer shopping experience can be improved and how aheadWorks can contribute to it. By now the answer is clear as well as the solution we come up with – creating and displaying tablet storefronts with the help of aheadCommerce.

We assign aheadCommerce release just in the midst of busy Christmas time on purpose, since there is no such a strong desire for customers to make quick purchases and for merchants to provide the best customer service than during the pre-Xmas period. Look what miracle we have prepared for you.

Announcement!

All our readers are encouraged to create aheadCommerce accounts and start using the service at full power (it doesn’t cost a penny).

To get started with our service, you need to pass an easy one-step registration of your account in the aheadCommerce Merchant Center first and then to create a new storefront. Note: it requires no special background and considerable efforts.

Furthermore, every holder of an active account will get 50% discount on the first-year subscription period after aheadCommerce is switched from beta to a stable version.

Introducing aheadCommerce – Innovative Solution for Creating Tablet Storefronts

Introducing aheadCommerce